Launched in 2016, TikTok gained tremendous popularity and took over the global social media landscape in 2020. Known for its short-form videos, TikTok generated revenue of $23 billion in 2024, marking an increase of 42.8% from the previous year.
Even though the platform may seem like a form of entertainment, it is one of the major sources of revenue.
Around 77% of TikTok’s revenue is generated through Advertising, and the rest of it is derived from In-App purchases and e-commerce integrations.
To learn more about TikTok’s revenue sources and highest-earning TikTok creators, let’s delve into the details.
TikTok Revenue 2025: Top Picks
- The Ad revenue of TikTok is estimated to hit $33.1 billion in 2025.
- TikTok earned $10 billion in the United States in 2024.
- 66.9% of TikTok creators earn income through brand deals and sponsored posts.
- The platform has the largest In-App earnings worldwide. TikTok generates 50% to 70% of its revenue through its live broadcasts.
- TikTok became the first non-gaming application to earn $6 billion from its In-App purchases in 2024.
- 7.5 million American Businesses access TikTok.
TikTok Ad Revenue
In 2024, ByteDance, TikTok’s parent company, experienced a 29% revenue increase and a 6% profit increase. This increase was marked by TikTok’s strong Ad revenue.
Around 77% of TikTok’s revenue is generated through Advertising. The global advertising revenue of TikTok is estimated to reach $33.1 billion by 2025.
The following table showcases TikTok’s advertising revenue from 2018 to 2024.
| Year | TikTok Advertising Revenue |
|---|---|
| 2018 | $41 million |
| 2019 | $154 million |
| 2020 | $839 million |
| 2021 | $1328 million |
| 2022 | $2493 million |
| 2023 | $3683 million |
| 2024 | $4994 million |
Source: Business of Apps
Growth of TikTok Ad Revenue
The Ad revenue of TikTok has shown tremendous growth over the past few years. In 2025, the revenue was demonstrated to be $33.1 billion with an increase of 40.5% Y-O-Y.
TikTok’s global Ad revenue is expected to reach $54.0 billion by 2027.
To learn more about TikTok’s advertising revenue, read on further.
| Year | TikTok Global Ad Revenue | Year-over-year change |
|---|---|---|
| 2020 | $2.0 billion | – |
| 2021 | $4.0 billion | +100.0% |
| 2022 | $11.6 billion | +191.0% |
| 2023 | $18.0 billion | +55.0% |
| 2024 | $23.6 billion | +30.7% |
| 2025 | $33.1 billion | +40.5% |
| 2026* | $44.0 billion | +32.7% |
| 2027* | $54.0 billion | +22.7% |
Source: Oberlo
Several key drivers contribute to the growth of Advertising revenue of TikTok. Let’s delve into the details to know more about them.
| Key Sectors | TikTok Advertising Spend |
|---|---|
| Electronics and Technology | $2,004 million |
| Cosmetics and Toiletries | $1,765 million |
| Clothing and Accessories | $1,705 million |
| Retail | $1,679 million |
| Telecommunications | $1,515 million |
| Public/Non-profit sector | $815 million |
| Financial Services | $790 million |
| Leisure and Entertainment | $785 million |
| Pharma and Healthcare industry | $755 million |
| Media and Publishing | $735 million |
Source: Oberlo
Electronics and Technology is the highest sector that spent $2 billion globally, followed by the Cosmetics and toiletries sector that spent $1.7 billion on advertising.
TikTok In-App Purchases
- TikTok’s In-App purchases have grown considerably over the past few years. The platform generated around $1.123 billion in revenue in 2024.
- The TikTok users purchase coins, which cost around $0.02 each, and gift them to the creators during live broadcasts.
Below is the complete breakdown of the In-App purchase revenue of TikTok by quarter.
| Year | TikTok In-App purchase Revenue |
|---|---|
| Q4 2024 | $1,123.3 million |
| Q3 2024 | $932.31 million |
| Q2 2024 | $843.4 million |
| Q1 2024 | $803.15 million |
| Q4 2023 | $818.75 million |
| Q3 2023 | $765.58 million |
| Q2 2023 | $725.12 million |
| Q1 2023 | $654.19 million |
| Q4 2022 | $671.57 million |
| Q3 2022 | $652.66 million |
| Q2 2022 | $616.6 million |
| Q1 2022 | $603.28 million |
| Q4 2021 | $606.34 million |
| Q3 2021 | $407.01 million |
| Q2 2021 | $382.1 million |
| Q1 2021 | $285.98 million |
| Q4 2020 | $286.16 million |
| Q3 2020 | $274.36 million |
| Q2 2020 | $230.34 million |
| Q1 2020 | $143.38 million |
| 2019 | $145.2 million |
| 2018 | $25 million |
Source: Statista
TikTok Downloads around the Globe
TikTok is one of the most downloaded apps, which recorded around 186 million downloads in the fourth quarter of 2024.
The App has been downloaded around 5.48 billion times around the globe across both Android and iOS.
| Year | TikTok Downloads |
|---|---|
| Q1 2021 | 179.57 million |
| Q2 2021 | 202.34 million |
| Q3 2021 | 177.53 million |
| Q4 2021 | 161.65 million |
| Q1 2022 | 196.86 million |
| Q2 2022 | 218.48 million |
| Q3 2022 | 243.01 million |
| Q4 2022 | 198.34 million |
| Q1 2023 | 232.14 million |
| Q2 2023 | 250.34 million |
| Q3 2023 | 263.44 million |
| Q4 2023 | 217.72 million |
| Q1 2024 | 232.94 million |
| Q2 2024 | 249.45 million |
| Q3 2024 | 207.02 million |
| Q4 2024 | 186.26 million |
Source: Statista and TikTok Stats
TikTok E-Commerce Integrations
- Together with advertising, TikTok also makes a great sum from its E-commerce shop.
- Around 35.5% of the shoppers in the United States have purchased products or services through the platform.
- The TikTok Import Supermarket, which is TikTok’s E-commerce initiative, was launched in 2022 and enabled users to buy imported products online.
- TikTok earned a revenue of $989 million through its e-commerce integration in the fourth quarter of 2024.
The following is the revenue generated by TikTok through E-commerce integrations.
| Year | TikTok Revenue through E-commerce integrations |
|---|---|
| Q1 2021 | $15 million |
| Q2 2021 | $20 million |
| Q3 2021 | $32 million |
| Q4 2021 | $50 million |
| Q1 2022 | $75 million |
| Q2 2022 | $86 million |
| Q3 2022 | $103 million |
| Q4 2022 | $186 million |
| Q1 2023 | $212 million |
| Q2 2023 | $285 million |
| Q3 2023 | $444 million |
| Q4 2023 | $886 million |
| Q1 2024 | $568 million |
| Q2 2024 | $636 million |
| Q3 2024 | $730 million |
| Q4 2024 | $989 million |
Source: Business of Apps
Highest Earning TikTok Creators
To monetize their content, TikTok has become one of the greatest platforms for creators to showcase their talent.
Right from the number of followers, engagement rates, brand deals, and sponsorships to merchandise and other ventures, all factors influence the earnings of creators on the platform.
Based on the above factors, below is the list of the top 10 highest-earning TikTok creators.
| Name of Creator | TikTok Followers | Estimated Earnings |
|---|---|---|
| MrBeast | 114 million | $85 million |
| Charli D’Amelio | 114 million | $85 million |
| Dhar Mann | 15.9 million | $45 million |
| Khaby Lame | 162.4 million | $20 million |
| Stokes Twins | 30.7 million | $20 million |
| Dixie D’Amelio | 55.3 million | $14.60 million |
| Jake Paul | 18.4 million | $13.6 million |
| Logan Paul | 18.7 million | $9.8 million |
| Marques Brownlee | 2.2 million | $10 million |
| Adam W | 21.5 million | $15 million |
Source: Exploding Topics
How TikTok Makes Money?
The primary source of TikTok’s revenue is digital advertising and in-app purchases, which are comprised of virtual gifts and coins.
TikTok earned $9.89 billion in 2024 through digital advertising, and the value is estimated to reach $18.5 billion on a global scale.
A significant amount of revenue is earned by TikTok through virtual gifts through microtransactions, where users purchase coins and send these gifts to creators during live streams.
Quick Answers On TikTok Revenue
How does TikTok make money?
TikTok makes money mainly from ads and in-app purchases, like virtual gifts. It also earns through e-commerce with TikTok Shop.
What is TikTok’s total revenue this year?
TikTok made about $23 billion in 2024 and is expected to reach $33.1 billion in 2025.
How much did TikTok’s revenue grow compared to last year?
TikTok’s revenue grew by 42.8% compared to last year.
Which country generate the most revenue for TikTok?
The United States is TikTok’s top revenue-generating country. In 2024, it brought in $10 billion, accounting for about 43.5% of TikTok’s total global revenue.
How much do creators earn on TikTok?
TikTok creators earn very different amounts. Some make just a few hundred dollars, while big creators earn millions. For example, MrBeast is the highest earner and has made $85 million by 2025.
What is total revenue of TikTok
As of now, TikTok has generated around $76.52 billion in total revenue from three main sources:
1. $5.32 billion from e-commerce
2. $12.0 billion from in-app purchases
3. $59.2 billion from advertising
What is TikTok Shop and how does it impact revenue?
TikTok Shop lets users buy products directly in the app through videos and live streams. It boosts TikTok’s revenue by turning views into sales, bringing in billions from e-commerce.