Facebook is the leading social media platform globally, with 3.07 billion users as of 2025, equivalent to 38% of the world’s population.
The platform has grown tremendously and has become a preferred choice for all marketers, digital strategists, and advertisers to connect with audiences around the globe.
Based on content reach, user demographic distribution, and advertising performance, we have compiled some key Facebook statistics, which you can check out below.
Facebook Statistics For 2025: Top Picks
- With more than 3.07 billion users, Facebook is the biggest social media network globally.
- Facebook Messenger has 1.01 billion monthly active users.
- Women are more likely to use Facebook, with 76% compared to men with 59%
- 86% of global marketers use Facebook for marketing.
- 39% of people using Facebook are millennials.
- About $72 billion of revenue from Facebook is generated in the United States and Canada.
- 68% of the adults in the United States use Facebook.
- With over 571 million downloads in 2024 alone, Facebook has also turned out to be among the top five most downloaded apps.
- The annual revenue of Facebook stood at $164.5 billion in 2024.
Corporate overview of Facebook
The brand awareness of Facebook among social media users is reported to be 94% in the United States.
Besides YouTube and Google, Facebook ranks as the third most visited website.
To know more about the company’s synopsis, here’s a quick overview of Facebook’s business profile.
| Founder | Mark Zuckerberg |
| Co-founders | Eduardo Saverin, Dustin Moskovitz, Chris Hughes |
| Launch Date | 4th February 2004 |
| Headquarters | Menlo Park, CA |
| Monthly Users | 3.07 billion |
| Daily Users | 2.11 billion |
| Valuation | $1.621 trillion as of March 2025 |
| Revenue Model | Digital Advertising Model |
| Estimated Revenue | $164.50 Billion |
Number of Active Facebook Users
Facebook has over 3.12 billion users globally as of 2025, an increase of 1.7% from the previous year.
This means that 60% of the social media users and 56.1% of the internet population around the world are on Facebook.
Facebook is also the first social media platform to reach 3 billion users and is estimated to cross the 4 billion mark in 2031.
Facebook Monthly Active Users
The given data reflects the number of Monthly active users on Facebook in millions.
| Year | Facebook Users |
|---|---|
| 2018 | 2320 million |
| 2019 | 2498 million |
| 2020 | 2797 million |
| 2021 | 2912 million |
| 2022 | 2963 million |
| 2023 | 3065 million |
| 2024 | 3068 million |
| 2025 | 3120 million |
Source: Statista and Business of Apps
Considering the monthly active users from the previous year, the estimated MAUs for the year 2026 may reach up to 3302 million.
The following data displays the monthly active users on Facebook across various regions from 2019 to 2024.
| Year | United States and Canada | Asia Pacific | Europe | Other Parts of the World |
|---|---|---|---|---|
| 2019 | 244 million | 1012 million | 385 million | 782 million |
| 2020 | 256 million | 1140 million | 410 million | 892 million |
| 2021 | 267 million | 1233 million | 446 million | 989 million |
| 2022 | 264 million | 1305 million | 407 million | 959 million |
| 2023 | 270 million | 1349 million | 409 million | 1002 million |
| 2024 | 270 million | 1363 million | 406 million | 1041 million |
| 2025 | 275 million | 1384 million | 412 million | 1049 million |
Source: Business of Apps
Facebook Daily Active Users
The number of Facebook’s Daily Active Users stands around 2.17 billion as of 2025. The daily active users on Facebook increased by 1.5% from 2024 to 2025.
| Year | Number of Daily active users |
|---|---|
| 2018 | 1523 million |
| 2019 | 1657 million |
| 2020 | 1845 million |
| 2021 | 1929 million |
| 2022 | 2000 million |
| 2023 | 2110 million |
| 2024 | 2138 million |
| 2025 | 2170 million |
Source: Statista and Business of Apps
Facebook User Demographics
Facebook, being one of the leading social media platforms in the digital realm, is used by different users based on age, gender, and race.
Below is the complete breakdown of the Facebook Stats according to the user demographics.
Facebook Users By Age
In 2025, around 24.2% of Facebook users in the United States fall into the age group between 25 and 34 years.
| Age Groups | Share of Facebook Users |
|---|---|
| 18 to 24 years | 18.6% |
| 25 to 34 years | 24.2% |
| 35 to 44 years | 19% |
| 45 to 54 years | 14.2% |
| 55 to 64 years | 11.7% |
| 65 and Above | 12.3% |
Source: Statista and Business of Apps
The following data represents Facebook’s Age demographics for 2024
- 18 to 24 years- 22.1%
- 25 to 34 years- 30.8%
- 35 to 44 years- 20.4%
- 45 to 54 years- 12.3%
- 55 to 64 years- 8.0%
- 65 years and above- 6.4%
Source: Oberlo
22.1% of Facebook users belong to the age group of 18 to 24 years, while 30.8% of them are millennials.
Considering the data from 2024 and 2025, it can be demonstrated that millennials make up the largest user base on Facebook.
Facebook Users By Gender
As per Statista, it was reported that 56.8% of the users are male, while 43.2% of them are female.
To get a clear view of the Facebook user demographics based on gender, check out the data below.
| Age groups | Male users (in %) | Female users (in %) |
|---|---|---|
| 18 to 24 years | 13.5% | 9.5% |
| 24 to 34 years | 18.4% | 12.7% |
| 35 to 44 years | 11.6% | 8.6% |
| 45 to 54 years | 6.5% | 5.5% |
| 55 to 64 years | 3.8% | 3.8% |
| 65 years and above | 2.9% | 3.2% |
Source: Statista
The above data illustrates Facebook users around the globe according to different age groups and genders for the year 2024.
As of January 2025, the share of Facebook users was 53.8% female and 46.2% male in the United States.
Facebook Users According To Race
The following figures showcase the percentage of Facebook users in 2024 according to ethnicity.
- White- 70% users.
- Black- 73% users.
- Hispanics- 69% users.
- Asian- 65% users.
Facebook Users By Country
India is the leading nation, and a significant portion of Facebook’s user base is from India, i.e., 378.05 million. To get a clear view of Facebook users across different countries, check out the data below.
| Country | Number of Users (in millions) |
|---|---|
| India | 378.05 |
| Indonesia | 119.05 |
| Brazil | 112.55 |
| Mexico | 92.7 |
| Philippines | 87.7 |
| Vietnam | 75.3 |
| Bangladesh | 55.6 |
| Thailand | 50.05 |
The total count of U.S. Facebook users from 2019 to 2028 is given below.
| Year | Number of Facebook users |
|---|---|
| 2019 | 223.42 million |
| 2020 | 235.36 million |
| 2021 | 239.96 million |
| 2022 | 243.24 million |
| 2023 | 246.73 million |
| 2024 | 250.2 million |
| 2025 | 253.56 million |
| 2026* | 256.78 million |
| 2027* | 259.86 million |
| 2028* | 262.8 million |
The total number of Facebook users in 2026 is projected to be around 256.78 million in the United States.
Source: Statista
Revenue and Financial Statistics of Facebook
The revenue generated by Facebook was $48,385 million in 2024, reflecting an increase of 20.64% compared to 2023.
The following data illustrates the revenue generated by Facebook from the year 2014 to 2024.
| Year | Revenue |
|---|---|
| 2014 | $3,851 million |
| 2015 | $5842 million |
| 2016 | $8809 million |
| 2017 | $12972 million |
| 2018 | $16914 million |
| 2019 | $21082 million |
| 2020 | $28071 million |
| 2021 | $33671 million |
| 2022 | $32165 million |
| 2023 | $40111 million |
| 2024 | $48385 million |
Source: Business of Apps
According to Statista’s report, Facebook was one of the early unicorns that secured billion-dollar valuations prior to their IPOs.
To get a comprehensive overview of Facebook’s Revenue (in $bn) according to different regions, go through the data below.
| Year | United States and Canada | Asia Pacific | Europe | Other Parts of the World |
|---|---|---|---|---|
| 2021 | 51.5 | 26.7 | 29 | 10.5 |
| 2022 | 54.5 | 23.4 | 25.7 | 12.7 |
| 2023 | 61.2 | 26.9 | 30.8 | 15.8 |
| 2024 | 72 | 32.8 | 38.7 | 20.8 |
Source: Business of Apps
Facebook Group Statistics
- Over 1.8 billion people use Facebook groups every month.
- 10 million active communities are on Facebook where people connect, learn, and share interests.
- Around 70 million admins and moderators are actively involved in building and managing Facebook groups.
- Facebook reports that more than 400 million people are part of the Facebook group that they find meaningful.
- Facebook allows you to join 6000 groups. Once you hit this limit, you are required to leave some groups to join a new one.
- Deepika Sharma and MRC (Marriage and Relationship Counseling) are the largest Facebook groups, with 7.9 million and 7.6 million members, respectively.
Facebook Usage and Advertising Statistics
- It was reported that the advertisers reached 1.036 billion Facebook users through the Facebook Messenger app.
- The number of global Facebook advertising audiences was around 2.249 billion.
- Facebook Messenger App has had 25.96 million monthly downloads as of 2025.
- According to EMARKETER, 25% of adults in the United States access Facebook as one of the influential digital platforms for decision-making regarding purchases, as compared to Instagram (20%) and TikTok (21%).
- Facebook’s advertising revenue was 27 billion U.S. dollars in the fourth quarter of 2020.
- According to Statista, Facebook is the most used social networking platform in the United States, representing 71.8% of overall social media visits.
The following table represents the use of Facebook for different purposes in percent.
| Use of Facebook | Major | Minor | Total |
|---|---|---|---|
| To connect with family and friends | 75% | 18% | 93% |
| For entertainment purpose | 34% | 41% | 75% |
| To connect with new people | 33% | 41% | 74% |
| To keep up with the latest news | 7% | 30% | 37% |
| To get recommendations and product reviews | 8% | 29% | 37% |
| To keep up with pop culture and sports | 8% | 27% | 36% |
| To keep up with political issues and politics | 4% | 23% | 27% |
Source: Pew Research Center, DATAREPORTAL and Statista.
The global Facebook advertising revenue is given as follows.
| Year | Advertising Revenue |
|---|---|
| 2017 | $39.94 billion |
| 2018 | $55.01 billion |
| 2019 | $69.66billion |
| 2020 | $84.17 billion |
| 2021 | $114.93 billion |
| 2022 | $113.64 billion |
| 2023 | $118.96 billion |
| 2024 | $121.8 billion |
| 2025 | $123.73 billion |
| 2026 | $125.37 billion |
| 2027 | $127.27 billion |
Source: Statista
Impact of AI on Facebook Ads
In order to provide a unique and personalized experience to users, Facebook has incorporated AI systems.
According to a survey by Statista, about 38% of marketers around the globe reported an increase in the efficiency of Social media marketing with the help of AI.
As per the latest statement from Mark Zuckerberg, more than 20% of the users’ feeds are recommended by AI algorithms.
Use of Facebook across different devices
97.4% of the users prefer accessing Facebook via mobile phones, while only 2.6% of the users are likely to access Facebook through desktop computers or laptops.
| Devices | User distribution (in %) |
|---|---|
| Any type of mobile phone | 97.4% |
| Desktop computers or Laptops | 2.6% |
| Both computers and phones | 28.7% |
| Only through mobile phones | 68.7% |
Best Time to Post on Facebook
The ideal time to share a post on Facebook depends on your location, industry, and audience.
However, the most effective time to post on Facebook is 9 am to 3 pm on weekdays, i.e., from Monday to Friday, and from 8 am to 11 am on weekends.
Below is a detailed breakdown of the ideal time to post on Facebook.
| Days | Ideal Time |
|---|---|
| Monday | 9 am to 12 pm |
| Tuesday | 9 am to 2 pm and 5 pm |
| Wednesday | 9 am to 3 pm and 5 pm |
| Thursday | 8 am to 2 pm and 5 pm |
| Friday | 9 am to 11 am |
| Saturday | 8 am to 11 am |
| Sunday | 9 am to 11 am |
Most Liked Facebook Pages
Facebook app is the most followed page, comprising 189 million followers.
With more than 170 million likes, Cristiano Ronaldo is the most liked personality on Facebook.
Following are the top 10 most-followed pages on Facebook, with their number of likes for 2024 and 2025.
| Accounts | January 2024 (likes) | January 2025 (likes) |
|---|---|---|
| Cristiano Ronaldo | 168.7 million | 171 million |
| Samsung | 161.9 million | 162.5 million |
| Mr Bean | 140.7 million | 140.9 million |
| CGTN | 121.3 million | 125.2 million |
| Shakira | 124.5 million | 123.1 million |
| Leo Messi | 116.6 million | 117.4 million |
| China Daily | 106.2 million | 117 million |
| Will Smith | 116.7 million | 115.8 million |
| Real Madrid C.F. | 114.3 million | 115.1 million |
| Coca Cola | 108.3 million | 109.2 million |
Source: Facebook, Oberlo
User Engagement and Content Performance on Facebook
The engagement rate on Facebook’s posts largely depends on the type of content, including photos, videos, statuses, and links uploaded by the page.
The following table showcases the average engagement rate on the Facebook page.
| Type of content | Engegement rate (in %) |
|---|---|
| All types of posts | 0.07% |
| Photo | 0.13% |
| Video | 0.07% |
| Link | 0.03% |
| Status | 0.09% |
Source: DataReportal
Facebook Video Statistics
The video content on Facebook has demonstrated remarkable growth and engagement over the past few years.
- More than 617 million people watch reels on Facebook
- About 85% of the videos on Facebook are viewed without sound.
- Square and landscape video formats get less engagement rate than vertical format Facebook videos.
- Videos uploaded on Facebook get 478% more shares than those uploaded from other sources.
Facebook Video length specifications
Shorter videos tend to be more engaging on mobile devices. Different placements support different video lengths.
Here’s a quick summary of Facebook video length specifications.
| Length | |
|---|---|
| Facebook Feed | Maximum 240 minutes |
| Facebook in-stream videos on mobile | 5 seconds to 10 minutes |
| Facebook in-stream videos on desktop | 5 to 15 seconds |
| Facebook Stories | 1 to 15 seconds |
| Facebook Marketplace | Maximum 240 minutes |
Source: Meta