With over 570 million active Pinterest users in 2025, the online image-sharing platform is a digital pinboard for people to plan and discover new stuff every month.
With more than 3 out of every 4 users identifying as female, Pinterest has to be the favorite social media for women across the globe. This gender difference makes Pinterest a unique space for brands targeting women, especially across lifestyle, fashion, food, and wellness niches.
In this statistical post, we’ll go into the latest Pinterest user stats and see what makes this platform a visual favorite across the globe.
Pinterest Users Statistics: Top Picks For 2025
- Pinterest had more than 570 million monthly active users in 2025.
- 89.9 million Pinterest users are from the US.
- Gen Z now represents 42% of all Pinterest users in 2025.
- Pinterest users spend an average of 1 hour and 31 minutes on the app.
- Pinterest generated $3.65 billion in revenue in 2024.
Pinterest Users Statistics
As of Q1 2025, Pinterest has reached 570 million monthly active users, marking a strong 3.1% increase from 553 million in Q4 2024. This continues the platform’s steady upward trend seen throughout 2024.
In Q4 2024, Pinterest had 553 million users, up 3% from Q3’s 537 million. Before that, Q3 2024 showed a 2.9% increase from Q2, which had 522 million users. And in Q2, user growth was modest, rising 0.8% from 518 million in Q1 2024.
Overall, from Q1 2024 to Q1 2025, Pinterest gained 52 million users, representing a 10% year-over-year growth. This consistent rise reflects the platform’s growing popularity, driven by improved discovery features, shopping integrations, and creator tools that keep users engaged across interests and regions.
Here is a table with the number of Pinterest monthly active users by quarter:
| Year | Pinterest MAUs |
|---|---|
| Q1 2017 | 175 million |
| Q2 2017 | 185 million |
| Q3 2017 | 204 million |
| Q4 2018 | 265 million |
| Q1 2018 | 239 million |
| Q2 2018 | 231 million |
| Q3 2018 | 251 million |
| Q4 2017 | 216 million |
| Q1 2019 | 291 million |
| Q2 2019 | 300 million |
| Q3 2019 | 322 million |
| Q4 2019 | 335 million |
| Q1 2020 | 367 million |
| Q2 2020 | 416 million |
| Q3 2020 | 442 million |
Source: Pinterest
Pinterest Monthly Active Users In The US In 2025
As per the forecast data from Statista, Pinterest is expected to have approximately 89.9 million users in 2025 in the United States.
Pinterest is projected to reach 87.8 million monthly active users in the US by 2026, reflecting a slow but steady trend.
A year earlier, in 2024, the platform was said to have 86.8 million users, continuing its consistent performance from 2023, which recorded 86.4 million MAUs in the US.
Here is a breakdown of Pinterest users in the US by year:
| Year | Pinterest MAUs in the US |
|---|---|
| 2019 | 82.3 million |
| 2020 | 89 million |
| 2021 | 85.7 million |
| 2022 | 86.1 million |
| 2023 | 86.4 million |
| 2024 | 86.8 million |
| 2025* | 89.9 million |
Pinterest Users By Country
As of the latest data, the United States leads with 89.9 million Pinterest users, making it the platform’s largest market globally.
Coming in second is Brazil, with 38.93 million users, followed by Mexico with 24.68 million Pinterest users.
Germany ranks fourth with 19.33 million Pinterest users, while France has a user base of 17.33 million.
In the United Kingdom, Pinterest is used by 14.68 million people. Italy and Argentina are nearly tied, with 10.45 million and 10.38 million users, respectively.
Here is a table showing the number of Pinterest users in the top countries:
| Country | Pinterest Users |
|---|---|
| United States | 89.9 million |
| Brazil | 38.9 million |
| Mexico | 24.68 million |
| Germany | 19.33 million |
| France | 17.33 million |
| United Kingdom | 14.68 million |
| Italy | 10.45 million |
| Argentina | 10.38 million |
| Canada | 10.05 million |
| Colombia | 9.58 million |
| Spain | 9.58 million |
| Japan | 8.52 million |
Source: Statista
Pinterest Users By Gender & Age
As of 2025, Pinterest’s global user base is dominated by females. Women make up a massive 69.4% of all users on the platform, while men account for just 22.6%.
Additionally, 8% of users fall under the “unspecified” gender category.
Gen Z makes up 42% of Pinterest’s user base in 2025. Pinterest is a go-to platform for women, especially those between 25 and 34 years old, who make up 20.4% of its global audience.
Here is a table showing the age and gender demographics of Pinterest users:
| Age Group | Female Users | Male Users |
|---|---|---|
| 18-24 | 19% | 7.2% |
| 25-34 | 20.4% | 6.1% |
| 35-44 | 11.2% | 3.3% |
| 45-54 | 7.3% | 2.2% |
| 55-64 | 5.5% | 1.6% |
| 65+ | 3.7% | 1% |
Sources: Pinterest, Statista, DataReportal
Pinterest Usage Statistics
In March 2025, Pinterest.com saw an impressive 1.33 billion visits, with users spending an average of 11 minutes and 51 seconds per session. This marks a 1.41% increase in traffic compared to February, showing that more and more people are engaging with the platform and spending longer time exploring its content.
Pinterest.com receives 62.96% of its traffic from desktops, while 37.04% of users visit from mobile devices.
Source: Semrush
Average Time Spent On Pinterest Mobile App
Globally, the average Pinterest user spends about 1 hour and 31 minutes per day on the app.
Finland leads the pack by a significant margin, with users spending 2 hours and 45 minutes daily on the Pinterest mobile app.
The United States users spend around 1 hour and 26 minutes on the Pinterest app, just below the worldwide average.
In Asia, Pinterest users from Japan spend 1 hour and 37 minutes on the mobile app, signaling a strong presence on the platform, while Indonesia users spend 1 hour and 9 minutes, showcasing interest in fashion, beauty, and home tips.
Here is a table showing the average time spent by Pinterest users on the mobile app by country:
| Country | Average Time Spent On Pinterest App |
|---|---|
| Global Average | 1 hour and 31 minutes |
| Finland | 2 hours 45 minutes |
| Brazil | 1 hour 49 minutes |
| Japan | 1 hour 37 minutes |
| Australia | 1 hour 36 minutes |
| United Arab Emirates | 1 hour 31 minutes |
| United States | 1 hour 26 minutes |
| Indonesia | 1 hour 9 minutes |
| United Kingdom | 1 hour 4 minutes |
| India | 57 minutes |
| New Zealand | 57 minutes |
Source: DataReportal
Pinterest User Behavioural Statistics
According to a Morning Consult study, 78% of users say Pinterest makes them feel positive, highlighting its unique emotional impact in a social media landscape often filled with stress.
This feel-good effect is echoed in the 2024 Social Media Content Strategy Report, which found that 51% of all social media users believe Pinterest is more positive than other platforms. Among Gen Z, that figure climbs to 60%.
An impressive 85% of weekly Pinterest users say they’ve made a purchase based on a pin, showing how inspiration quickly turns into buying decisions.
Additionally, 55% of Pinners view the platform as a go-to place for shopping, making it a great space for brands to showcase products and convert casual browsers into loyal customers.
Sources: Pinterest, Morning Consult
Pinterest Usage In The US
In the U.S., 49% of internet users with household incomes over $100K are on Pinterest. Among U.S. Millennials, this share increases to 62%, highlighting Pinterest’s strong appeal among young adults.
A remarkable 80% of moms in the US use Pinterest. Half of all US millennials are on the platform, including nearly 80% of millennial women and 40% of millennial men.
Source: Pinterest
Pinterest Revenue Statistics
Pinterest generated around $3.65 billion in revenue in 2024, its highest-ever revenue and a 19.4% increase from 2023.
In 2023, the image-sharing platform generated $3.06 billion, showing a 9.0% rise compared to the previous year.
Pinterest’s revenue reached around $2.80 billion in 2022, growing 8.7% from 2021’s $2.58 billion revenue.
Here is a table with a breakdown of Pinterest’s annual revenue over the past years:
| Year | Revenue | Percentage Increase |
|---|---|---|
| 2024 | $3.65 billion | 19.4% |
| 2023 | $3.05 billion | 9% |
| 2022 | $2.80 billion | 8.7% |
| 2021 | $2.57 billion | 52.7% |
| 2020 | $1.69 billion | 48% |
| 2019 | $1.14 billion | 51.2% |
| 2018 | $755 million | 59.8% |
| 2017 | $472 million | 58.2% |
| 2016 | $298 million | – |
Source: Statista
Pinterest Revenue By Region
In 2024, the U.S. and Canada generated the highest $2.88 billion in Pinterest revenue, which is nearly 5x more than Europe’s $593 million.
At the same time, the rest of the world generated $169 million in revenue, about 35% more than the international revenue of $125 million.
In 2023, the North American region brought in $2.45 billion in revenue, and the European region contributed $483 million to Pinterest’s annual revenue.
During the same period, Pinterest’s revenue from the rest of the world was around $125 million, nearly 74% less than Europe.
The U.S. and Canada region generated $2.31 billion in revenue in 2022, nearly six times more than Europe’s $398 million, while the rest of the world brought in $95 million, around 76% less than the Europe region.
Here is a table with Pinterest’s annual revenue by region:
| Year | United States & Canada | International | Europe | Rest of The World |
|---|---|---|---|---|
| 2024 | $2.8 billion | $125 million | $593 million | $169 million |
| 2023 | $2.44 billion | – | $483 million | $125 million |
| 2022 | $2.30 billion | – | $398 million | – |
| 2021 | $2.01 billion | $562 million | – | – |
| 2020 | $1.42 billion | $268 million | – | – |
| 2019 | $1.02 billion | $117 million | – | – |
| 2018 | $697.17 million | $58.76 million | – | – |
| 2017 | $443.84 million | $29.01 million | – | – |
Source: Statista
Pinterest Net Annual Income
With generating net profits worth $1.86 billion, Pinterest generated its highest-ever net income in 2024.
After several years of losses, Pinterest first turned profitable in 2021 with $316.4 million, before dipping back to losses in 2022 and 2023.
2019 was Pinterest’s worst financial year, posting a heavy net loss of $1.36 billion.
Pinterest struggled financially from 2016 to 2020, but the recent gains show signs of strong business growth and improving profitability.
Here is a table with Pinterest’s net income and losses over the years:
| Year | Pinterest Net Income/Loss |
|---|---|
| 2024 | +$1.86 billion |
| 2023 | -$35.61 million |
| 2022 | -$96.05 million |
| 2021 | +$316.4 million |
| 2020 | -$128.32 million |
| 2019 | -$1.36 billion |
| 2018 | -$62.97 million |
| 2017 | -$130.44 million |
| 2016 | -$182.1 million |
Source: Statista
Pinterest Average Revenue Per User
With $2.12 Average Revenue Per User, Pinterest reached its highest ARPU in Q4 2024.
Between Q4 2023 and Q4 2022, Pinterest’s ARPU hovered just under the $2 mark, continuing its strong end-of-year performance trend.
Q3 2024 and Q1 2024 also saw solid ARPU figures, both comfortably above $1.6 per user, hinting at growing monetization efforts throughout the year.
Back in 2022, Pinterest regularly earned around $1.30 to $1.50 per user in most quarters and reached $1.96 in Q4.
Here is a table showing Pinterest’s Average Revenue Per User by quarter:
| Year | Average Revenue Per User |
|---|---|
| Q4 2024 | $2.12 |
| Q3 2024 | $1.7 |
| Q2 2024 | 41.64 |
| Q1 2024 | $1.46 |
| Q4 2023 | $2 |
| Q3 2023 | $1.61 |
| Q2 2023 | $1.53 |
| Q1 2023 | $1.32 |
| Q4 2022 | $1.96 |
| Q3 2022 | $1.56 |
| Q2 2022 | $1.54 |
| Q1 2022 | $1.33 |
| Q4 2021 | $1.93 |
| Q3 2021 | $1.41 |
| Q2 2021 | $1.32 |
| Q1 2021 | $1.04 |
| Q4 2020 | $1.57 |
| Q3 2020 | $1.03 |
| Q2 2020 | $0.7 |
| Q1 2020 | $0.77 |
| Q4 2019 | $1.22 |
| Q3 2019 | $0.9 |
| Q2 2019 | $0.83 |
| Q1 2019 | $0.83 |
Source: Statista
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