TikTok is now the world’s third biggest social media platform with 2.14 billion users globally.
The recent ban situation is making headlines, and many who use the platform to make a living (including influencers and businesses) and regular users who fancy the short-form videos are worried about the app’s future.
If TikTok is to be banned in the US, it would affect 170 million users in the country and 4.7 million people whose jobs are directly influenced by TikTok business accounts.
While we keep track of the complete situation, here is a detailed demographic breakdown of TikTok’s user base that will help researchers and businesses understand the platform’s population.
TikTok User Insights At a Glance
- There are 2.14 billion TikTok users globally as of 2025.
- 1.48 billion users access the platform every month.
- The United States has 170 million TikTok users and it’s also the leading nation in terms of user base.
- 7.5 million American Businesses use TikTok.
- Khabane Lame is the most followed user on TikTok with 162.4 million followers.
Number of TikTok Users Globally
As of 2025, there are 2.14 billion TikTok users globally, equivalent to 26% of the world’s population. This also means that 41% of the world’s social media users access TikTok.
The number of TikTok users has grown by 4.2% from the past year and by 106% from the start of the decade.
TikTok’s global user base could have been significantly larger if not for bans in eight countries, with India’s 2019 ban being the most impactful. The platform lost approximately 200 million users in India alone.
Here is a table showing the number of TikTok’s global users over the years:
| Year | TikTok Users |
|---|---|
| 2018 | 0.34 billion |
| 2019 | 0.65 billion |
| 2020 | 1.04 billion |
| 2021 | 1.41 billion |
| 2022 | 1.72 billion |
| 2023 | 1.92 billion |
| 2024 | 2.05 billion |
| 2025 | 2.14 billion |
| 2026* | 2.20 billion |
| 2027* | 2.25 billion |
| 2028* | 2.30 billion |
| 2029* | 2.35 billion |
Source: Statista.
TikTok Monthly Active Users
There are 1.48 billion monthly active TikTok users globally as of 2025, which means 69% of the Global TikTok users access the app at least once a month.
The number of TikTok MAUs increased by 17% from the previous year and by 114% from the start of the decade.
TikTok’s MAUs are the representation of the number of unique users who log in and interact with the app at least once within a given month
| Year | TikTok MAUs |
|---|---|
| 2017 | 0.54 billion |
| 2018 | 0.27 billion |
| 2019 | 0.50 billion |
| 2020 | 0.69 billion |
| 2021 | 1 billion |
| 2022 | 1.02 billion |
| 2023 | 1.09 billion |
| 2024 | 1.27 billion |
| 2025 | 1.48 billion |
Source: Statista, Data Reportal.
TikTok Users In Different World Regions
The majority of TikTok monthly active users are from the Asia-Pacific region, accounting for 423.6 million, which is 28.6% of the total MAUs.
The Middle East and African regions account for 333.8 million users, while there are 270.7 million Latin American TikTok MAUs.
North America has 174.7 million TikTok MAUs and finally, the European region has 277.3 million MAUs.
| World Region | TikTok MAUs |
|---|---|
| Asia-Pacific | 423.6 million |
| Middle East and Africa | 333.8 million |
| Latin America | 270.7 million |
| North America | 174.7 million |
| Western Europe | 146.4 million |
| Central and Eastern Europe | 130.9 million |
Source: eMarketer data + estimates from Resourcera.
Number of TikTok Users by Countries (Geographic Breakdown)
As of 2025, the United States has the highest number of TikTok users accounting for 170 million. Indonesia follows in second place with 165.1 million users.
Here is the detailed breakdown table by country:
| Country | Number of TikTok Users |
|---|---|
| United States | 170 million |
| Indonesia | 165.1 million |
| Brazil | 105.2 million |
| Mexico | 85.4 million |
| Pakistan | 66.9 million |
| Philippines | 62.3 million |
| Russian Federation | 56 million |
| Bangladesh | 46.5 million |
| Egypt | 41.3 million |
| Vietnam | 40.9 million |
| Turkey | 40.2 million |
| Nigeria | 37.4 million |
| Iraq | 34.3 million |
| Saudi Arabia | 34.1 million |
| Thailand | 34.01 million |
| Colombia | 32 million |
| Japan | 26.9 million |
| United Kingdom | 24.8 million |
| Peru | 24.4 million |
| Argentina | 24.4 million |
Asia Dominates the TikTok Market
Asia leads in TikTok users, with several countries ranking among the top. Indonesia (165.1M) holds the second-highest number of users, followed by Pakistan (66.9M), the Philippines (62.3M), Bangladesh (46.5M), Vietnam (40.9M), and Thailand (34M).
- High smartphone penetration and affordable internet access have fueled TikTok’s massive adoption in this region.
- A younger population that engages heavily with social media platforms contributes to TikTok’s popularity.
- Video-based content aligns with cultural entertainment preferences in these countries.
The United States: The Largest TikTok Market
With 170 million users, the United States is TikTok’s biggest market in the world. Despite concerns over regulations and bans, TikTok remains a dominant platform due to:
- TikTok is highly popular among Gen Z and Millennials (The largest living adult generation in the United States).
- A strong creator economy and viral trends driving engagement.
- Diverse content across entertainment, education, and lifestyle categories.
Latin America’s Rapid Growth
TikTok has gained a significant foothold in Latin America, with Brazil (105.2M), Mexico (85.4M), Colombia (32M), Peru (24.4M), and Argentina (24.4M) leading the way.
- The rise of digital content consumption and increasing internet penetration contribute to this growth.
- TikTok’s format aligns well with Latin American cultures, where music, dance, and trends play a major role in social engagement.
TikTok’s Presence in Europe and Russia
Russia (56M) and the United Kingdom (24.8M) highlight TikTok’s user base in Europe. While these numbers are lower than those in Asia and Latin America, TikTok continues to grow in these regions due to:
- The increasing adoption of short-form video platforms.
- A growing number of content creators are using TikTok for business and entertainment.
Middle East & Africa: Emerging Markets on the Rise
TikTok is expanding rapidly in the Middle East and Africa, with countries such as Egypt (41.3M), Turkey (40.2M), Nigeria (37.4M), Iraq (34.3M), and Saudi Arabia (34.1M) showing significant user bases.
Japan: A Surprising Outlier
Despite its strong digital infrastructure, Japan has only 26.9 million users—a relatively low number compared to its population.
TikTok Users in The United States
The United States is TikTok’s biggest market in terms of userbase with a massive 170 million active users hailing from the country, which is 50% of the nation’s population.
Here is a table showing TikTok’s userbase growth in the United States over the years:
| Year | TikTok Users in USA |
|---|---|
| 2020 | 80 million |
| 2021 | 96 million |
| 2022 | 115 million |
| 2023 | 150 million |
| 2024 | 161 million |
| 2025 | 170 million |
Source: CNBC, TikTok, TikTok 2.
TikTok Business Users
7.5 million American Businesses use TikTok as of 2025. Nearly 74% of businesses using TikTok reported that the platform helped them scale their operations. Additionally, 64% of businesses expressed concerns that a TikTok ban would negatively impact their growth and limit their ability to create new job opportunities.
- 28 million people are employed by businesses that have a TikTok business account.
- 3.1 million employees in the U.S. actively engage with TikTok for work, such as managing accounts or creating content.
- 1.6 million U.S. employees benefit from TikTok indirectly, including roles in sales, marketing, and product development that leverage the platform for lead generation, customer engagement, or user feedback.
- In total, 4.7 million jobs in the United States are influenced by TikTok business accounts, either through direct engagement or indirect benefits.
The Amount of Time Spent on TikTok
The average adult TikTok user in the United States spends 54.5 minutes on the platform daily. US TikTok users aged from 18 to 24 spend around 76 minutes on the platform every day on average.
| Age Group | Daily Average Time Spent on TikTok |
|---|---|
| 18 to 24 | 76 minutes |
| 25 to 34 | 50 minutes |
| 35 to 44 | 47 minutes |
| 45 to 54 | 45 minutes |
| 55 to 64 | 37 minutes |
| 65+ | 29 minutes |
Additional Facts
- In the coming year, Gen Z adults (ages 18-24) are expected to spend around 77 minutes per day on TikTok.
- TikTok usage among U.S. adults aged 18-24 is growing at the slowest rate compared to other generations. This could be due to the rising number of ads pushing users to other platforms.
- TikTok’s future growth may be driven by older users as it expands beyond its younger audience. For instance, adults aged 55-64 are projected to increase their daily time on TikTok by 6.3% by the end of this year, reaching an average of 39 minutes per day, according to forecasts.
Source: eMarketer.
TikTok User’s Gender Split
There are more female users on TikTok than male users, with a gender split of 55.7% female and 44.3% male.
| Gender | TikTok User Share |
|---|---|
| Male | 44.3% |
| Female | 55.7% |
If we further split TikTok users based on their gender and age, we get that around 14.1% of TikTok’s global users are women aged 18-24, while 16.6% are men in the same age group. The 25-34 age group makes up 14.6% of female users and 20.7% of male users on the platform.
| Age Group | Male Users | Female Users |
|---|---|---|
| 18-24 | 16.60% | 14.10% |
| 25-34 | 20.70% | 14.60% |
| 35-44 | 9.20% | 7.20% |
| 45-54 | 4.90% | 4.30% |
| 55+ | 4.30% | 4.10% |
Source: Statista.
Most Followed TikTok Users Worldwide
Khabane Lame, who goes by the username @khaby.lame is the most followed user on TikTok with 162.4 million followers as of 2025. Charli D’Amelio (@charlidamelio) is the second most followed user with 157.4 million followers.
| Rank | TikTok Username | Owner | Followers (millions) |
|---|---|---|---|
| 1 | @khaby.lame | Khabane Lame | 162.4 |
| 2 | @charlidamelio | Charli D’Amelio | 157.4 |
| 3 | @mrbeast | MrBeast | 114.1 |
| 4 | @bellapoarch | Bella Poarch | 94.2 |
| 5 | @addisonre | Addison Rae | 88.6 |
| 6 | @tiktok | TikTok | 88.4 |
| 7 | @kimberly.loaiza | Kimberly Loaiza | 83.2 |
| 8 | @zachking | Zach King | 82.1 |
| 9 | @therock | Dwayne Johnson | 77.3 |
| 10 | @domelipa | Dominik Lipa | 77 |
| 11 | @cznburak | Burak Özdemir | 75 |
| 12 | @willsmith | Will Smith | 74.9 |
| 13 | @bts_official_bighit | BTS | 71.3 |
| 14 | @billieeilish | Billie Eilish | 69.7 |
| 15 | @jasonderulo | Jason Derulo | 65.8 |
Source: TikTok
TikTok User As Compared To Other Social Media Platforms
TikTok is the world’s third-biggest social media platform in terms of active user count. Only Meta’s Facebook (3.07 billion users) and Alphabet’s YouTube (2.70 billion users) are above TikTok.
There are only 5 special media platforms in the world with over 2 billion users!
| Platform | Monthly Active Users |
|---|---|
| 3,070 million | |
| YouTube | 2,704 million |
| TikTok | 2,140 million |
| 2,000 million | |
| 2,000 million | |
| 1,343 million | |
| Messenger | 1,010 million |
| Telegram | 950 million |
| Snapchat | 850 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| 606 million | |
| 598 million | |
| X (formerly Twitter) | 586 million |
| 562 million | |
| 537 million |
Source: Pressrooms of all social media platforms mentioned.