Boasting around 3.3 billion monthly active users and 2.3 billion daily active users, WhatsApp stands as the third-largest social media platform as of 2025
Known for its simple interface and reliable communication service, the app has become a go-to option for both personal and professional communication.
To learn more about this massive platform, keep reading, as this post will give you a clear look at the number of WhatsApp Users, their demographics, revenue details, and other fascinating facts about the app.
WhatsApp Statistics At a Glance (2025)
- As of 2025, WhatsApp boasts 3.3 billion monthly active users and 2.3 billion daily active users.
- About 150 billion messages are sent on WhatsApp every day.
- WhatsApp is available in 180 countries across the globe.
- WhatsApp surpassed 100 million monthly active users in the United States in Q1 of 2025.
- Around 52.4% of the WhatsApp users are Male, and 47.5% are Female.
- In 2024, WhatsApp earned a revenue of $1.78 billion and is estimated to reach $2.4 billion in 2025.
Platform Overview
| Launch Date | 3rd May 2009 |
| Headquarters | Menlo Park, California, United States |
| Industry Type | Instant Messaging, Social Messaging, Calling |
| Parent Company | Meta (Formerly known as Facebook) |
| Founders | Jan Koum and Brian Acton |
| Daily Active Users | 2.3 billion |
| Monthly Active Users | 3.3 billion |
| Revenue | $1.7 billion in 2024 |
WhatsApp Message Statistics
- Nearly 150 billion messages are shared on WhatsApp every day, that’s about 6.25 billion per hour, 104 million per minute, and 1.74 million per second.
- Around 7 billion voice messages are sent on WhatsApp each day, and the app processes over 2 billion voice and video calls every day.
- Approximately 5% of daily WhatsApp messages are voice notes, reflecting the growing preference for quick and hands-free communication among users worldwide.
Since 2020, the number of messages sent on WhatsApp each day has grown by 50%, where users sending around 100 billion messages daily.
WhatsApp User Statistics
With its easy-to-use design, end-to-end encryption, and global reach, WhatsApp has become the preferred choice for both personal and business communication.
As of 2025, the platform boasts around 3.3 billion monthly active users and 2.3 billion daily active users.
Let’s dive into the details to explore more about WhatsApp’s growing user base.
Daily Active Users
There are 2.3 billion daily active users globally, and the number may increase to 2.5 billion by 2026. This massive engagement shows how deeply WhatsApp is integrated into people’s daily lives.
On average, users open WhatsApp 23 times a day, and about 83% of users access the app at least once every day.
WhatsApp handles over 150 billion messages every day across the globe. This includes billions of texts, videos, photos, and voice messages.
WhatsApp users by Generation
Millennials form the largest portion of WhatsApp’s user base at 36.4%, highlighting their strong preference for the app as a primary communication tool for both personal and professional life.
Gen Z makes up 23.6% whereas Gen X accounts for 22.7% of the total WhatsApp user base.
To learn more about the share of WhatsApp users by different generations, you can check out the data below.
| Generation | Share of WhatsApp Users |
|---|---|
| Gen Z | 23.6% |
| Millennials | 36.4% |
| Gen X | 22.7% |
| Baby Boomers | 12.8% |
| Others | 4.5% |
Source: eMarketer
WhatsApp Users by Ethnicity
More than half of the WhatsApp user base is Hispanic (54%), followed by Asian users (51%), highlighting the platform’s strong presence in these communities.
In comparison, 31% of Black adults and 20% of White adults use the app, showing a noticeable gap in adoption.
The table below shows WhatsApp users by ethnicity.
| Ethnicity | Share of WhatsApp Users |
|---|---|
| Hispanics | 54% |
| Asian | 51% |
| Black | 31% |
| White | 20% |
Source: PewResearch
WhatsApp Revenue
In 2024, WhatsApp generated an estimated $1.78 billion in revenue, making a steady rise from about $1.28 billion in 2023.
WhatsApp’s revenue has shown a consistent year-over-year growth, rising from $443 million in 2018 to $1.78 billion in 2024, representing an overall increase of more than 300% in 6 years.
From 2018 to 2024, WhatsApp’s compound annual growth rate stands at approximately 23.7%, highlighting its accelerating monetization success.
The Following table shows WhatsApp revenue from 2018 to 2024.
| Year | Revenue | YoY Growth |
|---|---|---|
| 2018 | 443 Million | — |
| 2019 | 507 Million | 14.50% |
| 2020 | 632 Million | 24.70% |
| 2021 | 790 Million | 25.00% |
| 2022 | 906 Million | 14.70% |
| 2023 | 1,278 Million | 41.10% |
| 2024 | 1,785 Million | 39.70% |
| 2025* | 2,440 Million | 36.70% |
Source: Business of Apps and Priori Data
WhatsApp Business Statistics
Today, more than 50 million businesses worldwide actively use WhatsApp Business to connect with customers, manage conversations, and promote their products and services.
In the fourth quarter of 2024, WhatsApp Business had 764.38 million monthly active users, showing a 6% increase compared to the start of the year, when it had about 907 million users.
The platform’s growth reflects increasing adoption of business messaging tools among both small enterprises and large organizations.
The following table displays WhatsApp Business monthly active users.
| Year | WhatsApp Business MAU’s |
|---|---|
| 2018 Q1 | 1.82 million |
| 2018 Q2 | 6.31 million |
| 2018 Q3 | 12.72 million |
| 2018 Q4 | 21.56 million |
| 2019 Q1 | 31.92 million |
| 2019 Q2 | 45.42 million |
| 2019 Q3 | 64.05 million |
| 2019 Q4 | 84.99 million |
| 2020 Q1 | 108.65 million |
| 2020 Q2 | 137.68 million |
| 2020 Q3 | 178.70 million |
| 2020 Q4 | 220.77 million |
| 2021 Q1 | 245.21 million |
| 2021 Q2 | 272.97 million |
| 2021 Q3 | 312.24 million |
| 2021 Q4 | 340.04 million |
| 2022 Q1 | 381.9 million |
| 2022 Q2 | 433.04 million |
| 2022 Q3 | 482.69 million |
| 2022 Q4 | 535.6 million |
| 2023 Q1 | 579.36 million |
| 2023 Q2 | 602.02 million |
| 2023 Q3 | 646.82 million |
| 2023 Q4 | 679.91 million |
| 2024 Q1 | 718.29 million |
| 2024 Q2 | 722.75 million |
| 2024 Q3 | 747.57 million |
| 2024 Q4 | 764.38 million |
Source: Statista
The following are some of the fascinating facts about WhatsApp Business.
- Using WhatsApp Business can help companies increase their sales as much as 127%.
- Every month, business catalogs on WhatsApp attract around 40 million views.
- Companies using WhatsApp Business can enhance their customer efficiency by 225%.
- As of August 2025, WhatsApp Business has generated over $14.59 thousand in global revenue, with Brazil contributing the largest share, i.e., around $3.4 million in lifetime earnings.
- The Asia Pacific region leads in WhatsApp Business usage, with around 779 million businesses and customers engaging through the platform.
The table below highlights countries with the highest number of WhatsApp Business downloads.
| Countries | WhatsApp Business Downloads |
|---|---|
| India | 481.2 million |
| Indonesia | 128.4 million |
| Pakistan | 110.6 million |
| Brazil | 98.4 million |
| Nigeria | 34.8 million |
| Egypt | 30.6 million |
| Russia | 25.6 million |
| Mexico | 24.8 million |
| United States | 22.2 million |
| Colombia | 20.8 million |
Source: Statista
Global WhatsApp Download Statistics
WhatsApp remains one of the most widely downloaded and used messaging apps globally, reflecting its massive user base and consistent growth over the years.
The WhatsApp Android App enjoys widespread popularity across South Asian nations such as India, Pakistan, and Indonesia, while its iOS version is commonly used in the United States and other Western countries.
To get a complete insight into Global WhatsApp Download Statistics, you can scroll down to the data below.
WhatsApp Downloads on Google Play Store by Region
India leads globally with 46.69 million downloads on the Google Play Store in 2024, accounting for the largest share of WhatsApp users.
Indonesia ranks second with 19.3 million downloads, followed by Pakistan with 10.9 million downloads.
Here are the top 10 countries with the highest WhatsApp downloads on the Google Play Store.
| Country | WhatsApp Downloads |
|---|---|
| India | 46.69 million |
| Indonesia | 19.3 million |
| Pakistan | 10.9 million |
| Brazil | 8.2 million |
| Nigeria | 5.03 million |
| Mexico | 4.63 million |
| Egypt | 4.2 million |
| United States | 3.39 million |
| Russia | 3.2 million |
| Colombia | 2.07 million |
WhatsApp Downloads on Apple App Store by Region
The United States has the highest number of WhatsApp downloads, i.e., 4.97 million, on the Apple App Store.
India and Mexico rank second and third with 2.02 million and 1.8 million downloads, highlighting the App’s popularity in Latin America.
The following are the top 10 countries with the highest number of WhatsApp downloads on the App Store.
| Country | WhatsApp Downloads |
|---|---|
| United States | 4.97 million |
| India | 2.02 million |
| Mexico | 1.8 million |
| Brazil | 1.52 million |
| Russia | 0.81 million |
| Indonesia | 0.81 million |
| Vietnam | 0.77 million |
| Turkey | 0.72 million |
| France | 0.71 million |
| United Kingdom | 0.62 million |
How Much Time is Spent on WhatsApp by users
On average, a WhatsApp user spends about 16 hours and 13 minutes each month on the App, which equals roughly around 33 minutes per day. Additionally, most users open WhatsApp over 20 times a day to check messages, calls, and notifications.
The table below represents the average time spent by users on different messaging platforms.
| Platforms | Average time spent per month |
|---|---|
| 16 hours 13 minutes | |
| Line | 7 hours 25 minutes |
| Telegram | 4 hours 25 minutes |
| 4 hours 12 minutes | |
| Facebook Messenger | 3 hours 18 minutes |
The following data reflects the average time spent by the top 5 countries on WhatsApp.
- Argentina- 29 hours and 07 minutes
- Colombia- 24 hours and 23 minutes
- Indonesia- 24 hours and 17 minutes
- Brazil- 24 hours and 04 minutes
- South Africa- 23 hours and 42 minutes
Frequency of WhatsApp Usage in the U.S.
As of 2025, half of the WhatsApp users, i.e., 50% in the United States, use the app every day, while around 78% open it at least once a week.
Around 91% of the WhatsApp users in the United States use the app at least once a month, showing a steady engagement.
Below is the frequency breakdown of WhatsApp usage in the United States.
| Duration | Share of WhatsApp Users |
|---|---|
| Daily | 50% |
| Weekly | 78% |
| Monthly | 91% |
