In just over a year, Meta AI has gone from a few hundred million users to over a billion monthly active users. This makes it the second-largest AI assistant worldwide, only behind ChatGPT.
Meta didn’t just launch another chatbot; it built AI directly into the apps and devices we already use every day.
Most of this growth didn’t come from early adopters or tech enthusiasts, but everyday people are using AI inside their favorite apps, without even realizing how quickly they were adapting to the AI landscape.
Let’s look at the Meta AI user statistics and how it is changing the way we chat, create, and connect in 2025.
Meta AI Users: Key Statistics 2025
- Meta AI has 1 billion monthly active users across Meta’s apps as of Q1 2025.
- More than 40 million people use Meta AI daily, and 185 million use it weekly.
- Meta AI’s user growth rate has increased by 100%, doubling from 500 million users in late 2024.
- Nearly two-thirds (63%) of Meta AI engagements occur on WhatsApp.
- India is Meta AI’s largest and most active market.
- With a 15–20% market share, Meta AI is the world’s second-largest AI assistant behind ChatGPT.
Meta AI has crossed 1 billion monthly active users as of 2025
Meta AI has crossed the 1 billion monthly active user mark in Q1 2025. This makes it the fastest-growing AI assistant in the AI market.
To put into perspective, Meta’s entire Family of Apps (Facebook, Instagram, WhatsApp, Messenger) reported around 3.98 billion monthly active users in the same quarter.
This means that, by early 2025, roughly one in four of Meta’s global monthly users had already interacted with AI features.
Meta AI has over 40 million daily active users and 185 million weekly active users across all platforms.
User Growth Timeline:
While ChatGPT took nearly two years to build its massive user base, Meta AI achieved a similar scale in just over 12 months by doing something completely different, by integrating AI directly into apps that billions of people already use daily.
Instead of asking people to download another app or visit a new website, Meta made AI assistance feel like a natural extension of texting your friends on WhatsApp or scrolling through Instagram.
Meta AI experienced a 370% increase from January 2024 to May 2025. The average monthly growth rate during the most explosive period (September 2024 to May 2025) was 9.1% per month.
Meta AI now represents approximately 25% of Meta’s total 3.98 billion monthly user base. This means one in every four people who use any Meta platform is also actively engaging with Meta AI features.
Here is how Meta AI grew just within 16 months:
| Time Period | Monthly Active Users |
|---|---|
| May 2025 (Q1) | 1 Billion |
| January 2025 | 700 million |
| September 2024 | 500 million |
| January 2024 | 213 million |
(Source: affiliatebooster)
Platform Specific User Breakdown
Let’s break down exactly how users are engaging with Meta AI across each platform.
WhatsApp AI Users
WhatsApp dominates Meta AI usage with approximately 630 million active AI users, representing a stunning 63% of all Meta AI interactions.
This makes WhatsApp not just Meta’s largest platform by total users (2 billion), but also the primary gateway for AI adoption globally.
The 31.5% penetration rate means that roughly 1 in 3 WhatsApp users globally have tried Meta AI features.
Instagram AI Users
Instagram houses approximately 270 million Meta AI users, accounting for 27% of total AI interactions.
AI Features on Instagram:
- AI-generated stickers and graphics for Stories
- Photo editing and enhancement suggestions
- Caption and hashtag recommendations
- Visual content analysis and improvement tips
Facebook AI Users
Facebook accounts for approximately 100 million Meta AI users, representing 10% of total interactions.
Meta AI powers improved search functionality across Facebook’s vast content library. It helps users discover relevant content and provides additional context for posts
With 4 million advertisers using Meta’s generative AI tools, Facebook serves as a key business AI platform. The 3.3% penetration rate on Facebook reflects the platform’s mature user base and different usage patterns.
Standaltone Assistant App users
Launched in April 2025, the standalone Meta AI app represents Meta’s bold move to compete directly with ChatGPT. Powered by the advanced Llama 4 model, this app offers features unavailable in the integrated versions.
Meta AI Geographic User Distribution
Meta AI is currently available in 48 countries worldwide, making it one of the most geographically distributed AI assistants globally.
India represents Meta AI’s largest and most engaged market globally, with an estimated 300 million users accounting for roughly 30% of Meta AI’s total user base.
Below is the list of countries where Meta AI is available:
- Argentina
- Australia
- Cameroon
- Canada
- Chile
- Colombia
- Ecuador
- Ghana
- India
- Jamaica
- Malawi
- Mexico
- New Zealand
- Nigeria
- Pakistan
- Peru
- Singapore
- South Africa
- Uganda
- United States
- Zambia
- Zimbabwe
Meta AI Market Share and Growth Rate
As of 2025, Meta AI holds an estimated 15-20% share of the global AI chatbot market, standing firmly behind ChatGPT, which commands a dominating market share of about 60.5%.
The AI assistant landscape in 2025 is increasingly competitive, dominated by a handful of global players. Here’s how Meta AI stacks up:
| AI Assistant | Estimated Market Share (%) | Monthly Active Users (2025) |
|---|---|---|
| ChatGPT | 60.40% | 800M |
| Meta AI | 15–20% | 1B |
| Microsoft Copilot | 14.30% | 250M |
| Google Gemini | 13.50% | 200M–300M |
| Claude AI | 3.20% | 32M |
(Source: Firstpagesage)
Meta AI Business Impact and Monetization
Meta AI’s explosive growth isn’t just a consumer story. It’s having a profound business impact, reshaping both advertising on Meta’s platforms and the way enterprises engage with artificial intelligence in 2025.
More than 4 million advertisers are now using Meta’s generative AI tools to design, test, and optimize ad campaigns on Facebook, Instagram, and WhatsApp.
Meta’s AI tools deliver a 19% year-over-year increase in advertising revenue as of Q2 2025, with AI-driven “Advantage+” campaigns exceeding $20 billion in annualized run rate.
AI-driven automation enables brands to generate countless ad variants, rapidly A/B test creatives, and deliver highly personalized ads at scale. Raising conversion rates by 5% on Reels placements and improving ROI across verticals.
Given that about 1 in 4 Meta platform users worldwide now interact with Meta AI, advertisers are able to connect with massive, engaged audiences right inside the apps people use most.
Over 38 major companies and organizations have adopted Meta AI to enhance business intelligence, automate customer service, and deepen market research, making AI a core part of their digital operations.
(Source: affiliatebooster)
Meta AI Future Projections and Growth
Driven by AI’s potential, Meta has pledged between $64 billion and $72 billion in infrastructure investment for 2025 alone. Most of it is focused on AI research, data centers, and global rollouts of new AI-powered features.
This massive outlay underscores their intent to keep AI at the core of their monetization strategy.
Meta AI Stand-alone Model
Unlike Meta AI’s integrations within WhatsApp, Instagram, and Facebook, the stand-alone app is a dedicated space where users interact directly with Meta’s most advanced language models (Llama 4 and beyond).
This app isn’t just about chat: it brings together text, voice, and images, enabling users to generate, remix, and share AI-generated content without needing to toggle between different Meta platforms.
The stand-alone Meta AI app attracted an estimated 10–20 million early adopters within its first few months of launch. This is impressive given its initial availability was limited to markets like the US, Canada, Australia, and New Zealand.
As of mid-2025, the app is steadily gaining market share, especially among younger users who seek a ChatGPT-like experience but within the Meta ecosystem. Expansion into India, Europe, and Latin America is expected to grow the active user base significantly over the next year.
While the bulk of Meta AI interactions still happen inside WhatsApp and Instagram, the stand-alone app is fast becoming the preferred hub for power users and those interested in exploring the latest in AI technology without distractions.
Key Takeaway
Meta AI’s explosive climb to one billion users proves how quickly AI can become part of daily routines.
By weaving into WhatsApp, Instagram, Facebook, and now Ray-Ban smart glasses, Meta has taken AI beyond apps and put it directly into how we chat, create, and even see the world.
For businesses, the AI surge is already transforming advertising and engagement, while for individuals, it is becoming a near-invisible assistant.
With a standalone app, global rollouts, and tens of billions invested in infrastructure, Meta is betting big on AI as the centerpiece of its future.
One thing is clear: Meta AI isn’t just keeping pace in the AI race it’s quietly becoming the AI that people reach for without even thinking.
FAQs
How many users use Meta AI?
Meta AI has over 1 billion monthly active users as of Q1 2025. Around 40 million use it daily and 185 million weekly across Meta’s platforms.
What percent of people use Meta?
Meta AI now represents about 25% of Meta’s 3.98 billion monthly user base. That means roughly 1 in 4 Meta platform users actively engage with AI features.
What are the Meta AI monthly active users?
By May 2025, Meta AI surpassed 1 billion monthly active users. This growth doubled from around 500 million in late 2024.
Has Meta been losing users?
No, Meta hasn’t been losing users, in fact, its AI features are rapidly expanding adoption. The Family of Apps still reports nearly 4 billion monthly active users globally.
Why is everyone leaving Meta?
The data doesn’t suggest people are leaving Meta. Instead, user growth has accelerated, with AI becoming a key reason more people are staying engaged across WhatsApp, Instagram, and Facebook.
