With 14.6% year-on-year growth, YouTube has solidified its name as a global media giant with advertisement revenue of $36.1 billion in 2024.
In Q4 2024, YouTube achieved its highest-ever ad revenue of $10.47 billion, surpassing the analysts’ consensus estimate of $10.23 billion. Notably, this figure doesn’t include revenue from subscriptions such as YouTube Premium or YouTube TV.
So, how much does YouTube earn in total when all revenue streams are combined?
This study report dives into YouTube’s financial performance in 2024, exploring detailed statistics of earnings from advertising, subscriptions, and other services.
Let’s take a look!
YouTube Revenue Statistics 2024: Notable Highlights
- As of 2024, YouTube’s total revenue is reported to be $54.2 billion.
- YouTube advertisement revenue reached over $36.1 billion.
- YouTube Premium and subscriptions contributed over $14.5 billion in 2024.
- YouTube’s valuation is $550 billion as of 2025, which is 30% of Alphabet’s current valuation.
- Alphabet is planning to invest $75 billion in CapEx during 2025
YouTube Revenue
In 2024, YouTube earned a total revenue of $54.2 billion.
This revenue includes the earnings from advertisements and YouTube subscription models.
YouTube Advertisement Revenue
YouTube advertisement revenue in 2024 reached over $36.15 billion.
YouTube generated $10.5 billion in advertising revenue during Q4 2024, compared to $8.9 billion in Q3.
| Quarter | Earnings |
|---|---|
| Q1 | $8.09 Billion |
| Q2 | $8.66 Billion |
| Q3 | $8.92 Billion |
| Q4 | $10.5 Billion |
This year, the revenue went up by 15% when compared to 2023, when the revenue was $31.5 billion.
Here is the YouTube advertising revenue generated over the years:
| Year | Revenue |
|---|---|
| 2010 | 0.8 Billion |
| 2011 | 1.3 Billion |
| 2012 | 1.7 Billion |
| 2013 | 3.1 Billion |
| 2014 | 4.2 Billion |
| 2015 | 5.5 Billion |
| 2016 | 6.7 Billion |
| 2017 | 8.1 Billion |
| 2018 | 11.1 Billion |
| 2019 | 15.1 Billion |
| 2020 | 19.7 Billion |
| 2021 | 28.2 Billion |
| 2022 | 29.2 Billion |
| 2023 | 31.5 Billion |
| 2024 | 36.1 Billion |
(Source: Business of Apps)
For a comprehensive breakdown of watch time, and platform performance, explore our in-depth YouTube Stats report.
YouTube Premium and Subscription Revenue
In 2024, YouTube Premium and other Subscription models generated over $14.5 billion to YouTube’s total earnings.
Today, YouTube Premium has more than 122 million users contributing to its revenue.
The premium version also includes access to YouTube Music and YouTube Kids.
Besides that, this revenue also includes earnings from other subscription services like YouTube TV.
(Source: Variety, Business of Apps, Statista)
YouTube IAP Revenue
YouTube also earns a significant share through in-app purchases (IAP). This includes earning from features like merchandise sales, channel memberships, and comment highlights.
These IAPs allow creators to monetize their content directly through their audience’s engagement, while YouTube takes a share of the revenue.
In December 2024, users in the United States spent the most money on YouTube’s in-app purchases (IAP) through their mobile devices, totaling over $53 million.
Japan came in second, with users spending about $17 million.
The table below suggests the YouTube IAP revenue throughout the different countries.
| Country | YouTube IAP Revenue |
|---|---|
| United States | $53.82 million |
| Japan | $16.9 million |
| South Korea | $7.85 million |
| Mexico | $3.94 million |
| Brazil | $3.86 million |
| United Kingdom | $3.85 million |
| Australia | $3.27 million |
| Canada | $2.83 million |
| Germany | $2.59 million |
| Taiwan | $2.4 million |
(Source: Statista)
YouTube’s Contribution to Google’s Total Revenue
While Google relies heavily on search ads (which contributed over 56% of its total revenue in 2023), YouTube provides a growing alternative stream that balances the company’s reliance on advertising.
With $36.1 billion in advertising revenue in 2024, YouTube accounted for nearly 10% of Google’s total earnings of $352 billion.
While this percentage might seem modest, it’s worth noting that YouTube is Google’s second-largest ad revenue source after its flagship search engine
YouTube’s contribution to GDP
Well, today, YouTube has an impressive user base of over 2.74 billion. And when we talk about creators, there are over 66 million creators on the platform making their way to earn through YouTube.
Speaking of numbers, in 2022, YouTube successfully managed to contribute over $35 billion to the U.S. GDP and support 390,000 jobs.
For 2021, YouTube added more than $25 billion to the U.S. GDP. This also helped in creating more than 425,000 full-time equivalent jobs.
(Source: Businesswire)
YouTube Creators and Their Earnings
With more than 66 million creators, YouTube is now changing the social network economy scene.
Each minute, these creators upload over 500 hours of video content to YouTube. Most of these creators are aged between 25 to 34 years.
YouTube typically pays around 0.018 cents per view. This means, on average, a YouTube creator earns $1 to $30 per 1000 views. (Earnings vary depending on the niches)
Here is the average earnings of a YouTube creator depending on views per month.
| Number of Views per month | Average Earnings |
|---|---|
| 1000 | $1 to $30 |
| 10,000 | $10 to $300 |
| 100,000 | $100 to $3000 |
| 1 Million | $1000 and $30000 |
As of today, MrBeast is the most popular YouTube creator with a subscriber count of 382 million. Jake Paul follows with more than 20 million subscribers.
Here are the top 10 YouTube creators as of 2025:
| Sr. No. | Creators | Earnings | Subscribers |
|---|---|---|---|
| #1 | MrBeast | $54 million | 382M |
| #2 | Jake Paul | $45 million | 20.9M |
| #3 | Markiplier | $38 million | 37.4M |
| #4 | Good Mythical Morning | $30 million | 19.2M |
| #5 | Like Nastya | $28 million | 126M |
| #6 | Ryan Kaji | $27 million | 39M |
| #7 | Ninja | $20 million | 23.8M |
| #8 | Dude Perfect | $20 million | 60.9M |
| #9 | Logan Paul | $18 million | 23.6M |
| #10 | Preston Arsement | $16 million | 30M |
(Source: the Money Ninja)
Future Trends in YouTube Revenue Growth
According to MoffettNathanson’s Michael Nathanson, YouTube is on its way to becoming the “new king of all media.”
And why not to be? YouTube has successfully generated its highest revenue in 2024, surpassing $54.2 billion. Plus, this platform has secured a place as the second-largest search engine and the second most popular social media network.
With such an impressive achievement, YouTube is set to break all records of social media networks. In fact, for 2025, the parent company Alphabet estimates investing $75 billion in CapEx spending.
Plus, YouTube is developing new AI features for its users and creators, which will surely add something to YouTube’s growth.
Today, YouTube’s valuation is estimated at around $550 billion! And as we look at its future, this platform is all set to be the King of all Media!