Founded in 2005, Reddit is a community-driven platform that has grown into one of the internet’s most visited destinations. Known as the front page of the internet, Reddit attracts a diverse audience through its thousands of active subreddits and authentic user-generated threads on almost every niche topic.
In 2025, Reddit had a breakout financial year, crossing $2.2 billion in annual revenue and delivering $530 million in net income, making it the platform’s first full profitable year.
Halfway through 2026, that momentum has held. Reddit crossed half a billion weekly users in Q2 2026 and posted its eighth straight quarter of revenue growth above 60%.
Below, we’ve compiled the latest Reddit statistics which we have sourced from Reddit’s Q2 2026 earnings release, the 2026 Proxy Statement, the 2025 Annual Report (Form 10-K), and our own deep research about the platform.
Reddit Statistics (2026) At a Glance
- Reddit has 130.3 million Daily Active Uniques (DAUq) as of Q2 2026, up 18% year-over-year.
- The Weekly Active Uniques (WAUq) stand at 514.6 million, crossing half a billion for the first time.
- Reddit crossed $2.2 billion in total revenue in FY 2025, a 69% increase year-over-year.
- Reddit’s net income for FY 2025 was $530 million, compared to a net loss of $484 million in 2024.
- Advertising revenue of $762 million in Q2 2026 alone grew 64% year-over-year.
- Over 80 million people searched directly on Reddit every week as of Q4 2025, the most recent figure Reddit has disclosed.
- Reddit has 2.8 million total subreddits and approximately 138,000 active ones.
- The U.S. remains Reddit’s largest market, contributing 42.95% of global traffic.
- Reddit’s net income was $253 million in Q2 2026, 31% of revenue, more than double the prior year.
- Adjusted EBITDA reached $343 million in Q2 2026, a 43% margin, up 106% year-over-year.
- Reddit now hosts over 26 billion posts and comments.
Reddit Monthly Active Users
As of July 2026, Reddit has an estimated 1.481 billion monthly active users, up from 1.36 billion in 2025 and 1.21 billion in 2024. Reddit does not disclose MAU in its financial filings, so this figure comes from third-party estimates.
This means roughly 17% of the world’s internet-connected population visits Reddit every month, placing it firmly among the top social platforms globally. Reddit ranks 5th among social media platforms by MAUs, trailing only Facebook, Instagram, WhatsApp, and YouTube.
What makes this growth particularly significant is that Reddit has accelerated its MAU growth meaningfully. From 2018 to 2021, the platform roughly doubled its monthly users, and from 2021 to 2025, it added another 500 million.
| Year | Monthly Active Users |
|---|---|
| 2018 | 331 million |
| 2019 | 430 million |
| 2020 | 619 million |
| 2021 | 861 million |
| 2022 | 918 million |
| 2023 | 1.021 billion |
| 2024 | 1.212 billion |
| 2025 | 1.360 billion |
| 2026 (July) | 1.481 billion |
Reddit Weekly Active Users
Reddit reported 514.6 million Weekly Active Uniques (WAUq) in Q2 2026, up 24% year-over-year from 416.4 million in Q2 2025. This was the first quarter Reddit crossed half a billion weekly users. It is one of Reddit’s most impressive growth metrics, showing that users aren’t just signing up, they’re coming back regularly.
International WAUq grew 35% year-over-year in Q2 2026 to 317.4 million, far outpacing U.S. WAUq growth of 9% to 197.2 million.
This signals that Reddit’s global expansion strategy is gaining real traction. The platform’s machine translation across 35 languages has been a key driver, with roughly one billion posts translated as of December 2025.
| Year | Weekly Active Users | Growth |
|---|---|---|
| 2021 | 202.7 million | — |
| 2022 | 209.5 million | +3.4% |
| 2023 | 235.7 million | +12.5% |
| 2024 | 348.3 million | +47.8% |
| 2025 | 471.6 million | +35.4% |
| Q2 2026 | 514.6 million | +9.1% |
Source: Reddit Investor Relations
Reddit Daily Active Users
Reddit averaged 130.3 million Daily Active Uniques (DAUq) in Q2 2026, an 18% year-over-year increase. This metric has become Reddit’s primary engagement benchmark, and the Q2 2026 figure represents a major jump from 110.4 million in Q2 2025.
International DAUq grew significantly faster than U.S. DAUq, up 28% to 77.1 million against 6% to 53.2 million year-over-year in Q2 2026. International users now outnumber U.S. users on a daily basis by a wide margin.
Logged-out users grew 27% year-over-year to 77.7 million, roughly four times faster than logged-in user growth of 7% to 52.6 million, which reflects Reddit’s growing role as a public information and discovery platform.
| Period | U.S. DAUq | International DAUq | Global DAUq |
|---|---|---|---|
| Q4 2021 | 25.7M | 28.2M | 53.9M |
| Q4 2022 | 27.2M | 30.3M | 57.5M |
| Q4 2023 | 36.4M | 36.7M | 73.1M |
| Q4 2024 | 48.0M | 53.7M | 101.7M |
| Q1 2025 | 50.1M | 58.0M | 108.1M |
| Q2 2025 | 50.3M | 60.1M | 110.4M |
| Q3 2025 | 51.6M | 64.4M | 116.0M |
| Q4 2025 | 52.5M | 68.9M | 121.4M |
| Q2 2026 | 53.2M | 77.1M | 130.3M |
Source: Reddit Reports Second Quarter 2026 Results; Statista
Geographic Breakdown of Reddit Users
The United States is by far Reddit’s largest single market, accounting for 42.95% of global traffic and approximately 194.8 million users. The UK is second with 5.46% of global traffic, followed by India (5.18%), Canada (5.01%), and Germany (3.49%).
Interestingly, while the U.S. dominates on a country level, international users now make up a growing share of Reddit’s daily active base, at 77.1 million international DAUq against 53.2 million U.S. DAUq in Q2 2026. International DAUq is growing at 28% a year against 6% in the U.S., so the gap widens every quarter.
| Country | Estimated Users | Global Traffic Share |
|---|---|---|
| United States | 194.8 million | 42.95% |
| United Kingdom | 33.2 million | 5.46% |
| India | 26.8 million | 5.18% |
| Canada | 23.9 million | 5.01% |
| Germany | 22.5 million | 3.49% |
| Australia | 13.5 million | 3.54% |
| France | 12.9 million | 2.97% |
| Brazil | 22.5 million | 2.62% |
| Mexico | 15.7 million | 1.77% |
| Philippines | 10.4 million | 1.41% |
Source: World Population Review; Reddit Q2 2026 Shareholder Letter
Demographic Breakdown of Reddit Users
Reddit Users by Age
Reddit skews relatively young. The average Reddit user is estimated to be around 23 years old, and the platform’s most active demographic is the 18-34 age group. As of 2024, 46% of U.S. Reddit users were between 18 and 29, with another 35% in the 30-49 range.
This age distribution reflects Reddit’s roots as a discovery and discussion platform for those seeking information, community, and entertainment beyond traditional social media. The 25-34 age group is the largest single cohort at 26.5%, suggesting strong retention into young adulthood.
| Age Group | Share of Reddit Users |
|---|---|
| 13 to 17 | 11.7% |
| 18 to 24 | 23.4% |
| 25 to 34 | 26.5% |
| 35 to 44 | 18.0% |
| 45 to 54 | 11.2% |
| 55+ | 9.1% |
Source: Business of Apps; Statista 2
Reddit Users by Gender
As of 2026, 59.8% of Reddit users are male and 39.1% are female. The platform’s historically male- dominant user base reflects the popularity of subreddits focused on technology, gaming, science, and politics.
However, Reddit has been gradually closing this gender gap over the past few years. Subreddits around personal finance, mental health, beauty, relationships, and parenting have grown significantly, broadening the platform’s appeal to female users.
| Gender | Share of Reddit Users |
|---|---|
| Male | 59.8% |
| Female | 39.1% |
| Other/Not specified | 1.1% |
Reddit Users by Ethnicity
Based on survey data from 2024, Asian users make up the largest share of Redditors at 36%, followed by Hispanic users at 23%, White users at 21%, and Black users at 14%. This ethnic distribution may reflect Reddit’s strong communities around technology, gaming, anime, and pop culture, which tend to have diverse and globally engaged audiences.
| Ethnicity | Percentage of Reddit Users |
|---|---|
| Asian | 36% |
| Hispanic | 23% |
| White | 21% |
| Black | 14% |
Reddit Statistics by Traffic and Engagement
Reddit recorded approximately 5+ billion visits per month as of 2026, the most recent third-party estimate available, with global search traffic showing a consistent upward trend.
Users access an average of 5.73 pages per visit and spend about 7 minutes and 37 seconds on the platform per session.
One of Reddit’s most compelling engagement stories is search activity. Over 80 million people searched directly on Reddit every week in Q4 2025, up from 60 million in Q4 2024, a 33% jump. This remains the latest figure Reddit has disclosed.
Reddit has been investing in AI-powered search through Reddit Answers, which launched in five new languages in Q2 2026 and is positioned to make Reddit an end-to-end search destination.
| Year | Period Covered | Total Search Traffic | Average Monthly Traffic |
|---|---|---|---|
| 2022 | April–December | 28.00 billion | 3.11 billion |
| 2023 | January–December | 42.29 billion | 3.52 billion |
| 2024 | January–December | 22.40 billion | 1.87 billion |
| 2025 | January–April | 6.20 billion | 1.55 billion |
| 2026 | January–August | 5.08 billion | 635 million |
Source: Semrush
Device Usage Stats for Reddit Users
Reddit is overwhelmingly a mobile-first platform. Mobile devices account for approximately 5.9 billion visits to Reddit compared to 1.67 billion from desktops, making mobile traffic about 3.5 times larger. This gap is even more pronounced in mobile-heavy markets like India, where 71.24% of Reddit traffic comes from phones.
The mobile shift has clear implications for how advertisers approach Reddit — vertical video, in-feed formats, and app-first placements are increasingly important. Reddit has continued investing in its mobile app experience to reduce friction and improve engagement for new users.
| Device | Visits to Reddit |
|---|---|
| Mobile | 5.9 billion |
| Desktop | 1.67 billion |
| Country | Mobile | Desktop |
|---|---|---|
| United States | 69.14% | 30.86% |
| United Kingdom | 64.71% | 35.29% |
| Canada | 65.52% | 34.48% |
| India | 71.24% | 28.76% |
| Australia | 59.67% | 40.33% |
Revenue and Financial Statistics
2025 was a breakout financial year for Reddit. The platform generated $2.2 billion in total revenue for FY 2025, up 69% year-over-year from $1.3 billion in 2024. Reddit also delivered $530 million in net income for the full year, a massive swing from the $484 million net loss in 2024.
In Q2 2026, Reddit reported $805 million in revenue, up 61% year-over-year. That was the eighth consecutive quarter with revenue growth above 60%. Net income came in at $253 million for a 31.4% net margin, while Adjusted EBITDA reached $343 million at a 42.6% margin. These margins reflect the highly scalable nature of Reddit’s advertising business, which carries very low incremental costs as the platform adds users and impressions.
Advertising is the primary revenue driver, representing $762 million of Q2 2026 revenue, up 64% year-over-year. Other revenue, including data licensing and Reddit Premium, contributed $43 million, up 24%. The U.S. continues to dominate revenue at $638 million, though international revenue is growing far faster, up 84% to $167 million against 56% growth in the U.S.
Average Revenue Per Unique (ARPU) reached $6.18 globally in Q2 2026, up 36% year-over-year. U.S. ARPU of $11.85 is more than five times the international ARPU of $2.26, showing substantial room for international monetization improvement.
| Year | Total Revenue | U.S. Revenue | International Revenue |
|---|---|---|---|
| 2022 | $666.7M (est.) | $548.96M | $117.74M |
| 2023 | $804.03M | $651.38M | $152.65M |
| 2024 | $1,300.2M | $1,063.6M | $236.6M |
| 2025 | $2,202.5M | $1,785.6M | $416.9M |
| H1 2026 | $1,468.3M | $1,163.7M | $304.6M |
Profitability and Cash Position
Reddit’s profitability improved sharply through the first half of 2026. Net income for H1 2026 was $457 million, compared to $115 million a year earlier. Basic and diluted EPS in Q2 2026 were $1.31 and $1.25, both more than doubling year-over-year.
Operating cash flow was $262 million in Q2 2026, up 135%, and Free Cash Flow was $261 million. Reddit closed the quarter with $2.79 billion in cash, cash equivalents, and marketable securities. The company also repurchased 1.5 million shares of Class A common stock during the quarter for $235 million, at an average price of $157.57 per share.
Source: Reddit Q2 2026 Earnings Release
Reddit Advertising Revenue
Reddit’s digital advertising revenue crossed $1 billion for the first time in 2024 and accelerated sharply in 2025. In Q2 2026, advertising revenue alone was $762 million, close to Reddit’s entire annual advertising revenue as recently as 2023. The platform’s ad growth is being fueled by improvements in lower-funnel ad performance, the launch of AI-powered Reddit Max campaigns, and a growing advertiser base.
| Year | Digital Advertising Revenue |
|---|---|
| 2018 | $60.58 million |
| 2019 | $109.5 million |
| 2020 | $176.71 million |
| 2021 | $439.17 million |
| 2022 | $652.56 million |
| 2023 | $788.78 million |
| 2024 | $1 billion |
| 2025 | $2.1 billion |
Popular Posts and Subreddits
Reddit’s content ecosystem is organized around subreddits — topic-based communities that users subscribe to and contribute to. As of 2026, there are 3.8+ million total subreddits, of which approximately 138,000 are actively maintained. The platform sees roughly 1,533 new subreddits created each day.
Top-performing Reddit posts tend to have titles under 120 characters, and the biggest subreddits are centered around broad, universal topics like humor, gaming, and news — content that resonates across demographics. The r/funny community alone has 64 million members, making it the platform’s largest subreddit.
| Rank | Subreddit | Weekly Visitors |
|---|---|---|
| 1 | r/sachintendulkar | 18 million |
| 2 | r/AskReddit | 17 million |
| 3 | r/whatisit | 13 million |
| 4 | r/mildlyinfuriating | 12 million |
| 5 | r/SipsTea | 9.8 million |
| 6 | r/PeterExplainsTheJoke | 9.3 million |
| 7 | r/NoStupidQuestions | 9.1 million |
| 8 | r/interestingasfuck | 8.9 million |
| 9 | r/interesting | 6.6 million |
| 10 | r/movies | 6.3 million |
Source: Reddit
Number of Posts Shared on Reddit Per Year
As per the latest available data, Reddit has over 26 billion posts and comments on the platform. Reddit disclosed this figure in its Q2 2026 earnings release, up from 25 billion in early July 2026.
If you need a breakdown, here is what happened on Reddit in the first half of 2024:
Reddit generated 5.33 billion pieces of content in the first half of 2024 alone, spanning posts, comments, private messages, and chats. This volume of user-generated content is a key differentiator for Reddit, it’s not just traffic, but a constant stream of authentic conversations that users and AI systems alike have found increasingly valuable.
The platform receives approximately 2 billion comments annually, and that figure is projected to reach 3.5 billion by 2026. The sheer volume of interactions across niche and broad communities is one reason Reddit has become a significant data licensing partner for AI companies.
| Content Type | Volume (H1 2024) |
|---|---|
| Posts | 243.02 million |
| Comments | 1,655.72 million |
| Private Messages | 492.94 million |
| Chats | 2,941.79 million |
| Total | 5,333.46 million |
Source: Reddit
Reddit Employee Statistics
As per the latest official data (year-end 2025), Reddit employed 2,555 full-time staff, a 14.4% increase from 2,233 employees in 2024. Headcount has almost certainly grown since, as Reddit reported crossing $1 million in revenue per employee in Q2 2026.
The majority of Reddit’s workforce (1,619 employees) is based in the United States. Beyond full-time employees, the platform relies on approximately 60,000 volunteer content moderators who manage subreddit communities.
Reddit’s lean headcount relative to its scale is a reflection of its community-moderated model, where much of the content curation is done by volunteer moderators rather than paid staff. That structural efficiency supports Reddit’s high gross margins, which reached 91.3% in Q2 2026, up from 90.8% a year earlier.
| Year | Number of Employees |
|---|---|
| 2021 | 1,383 |
| 2022 | 1,942 |
| 2023 | 2,013 |
| 2024 | 2,233 |
| 2025 | 2,555 |
Source: Statista
Reddit Business and Advertising Statistics
Reddit has established itself as a powerful platform for performance advertising, particularly for brands trying to reach high-intent audiences in research and decision-making mode. Around 90% of Reddit users visit the platform to get ideas about brands and products, and 27% say they’re more likely to purchase a product after seeing it advertised on Reddit.
In Q4 2025, Reddit launched Reddit Max campaigns — an AI-powered, automated ad campaign type designed to optimize targeting, creative selection, and budget allocation. Early results from the Brooks Running case study showed a 37% decrease in cost per click, 26% lift in click volume, and 26% increase in CTR compared to standard campaigns. Lower-funnel conversion volume doubled year-over-year in Q4, signaling that Reddit’s ad product maturity is catching up with its audience scale.
Reddit also introduced Community Intelligence, a tool that decodes 26+ billion posts and comments into structured audience signals, helping advertisers understand who is engaging with their ads across Reddit’s communities.
Reddit also expanded Dynamic Product Ads in 2025, letting advertisers build ads directly from their product catalog and place them in the conversations where Redditors are deciding what to buy. Reddit Answers, the platform’s AI-powered conversational search tool, was integrated into core search during the same period.
Source: Statista; Reddit Q4 2025 Shareholder Letter
Reddit Financial Outlook: Q3 2026
Reddit has provided the following guidance for Q3 2026, reflecting continued strong momentum through the second half of the year:
| Metric | Q2 2026 Guidance |
|---|---|
| Revenue | $860 million to $870 million |
| Adjusted EBITDA | $385 million to $395 million |
Reddit beat its own Q1 2026 guidance, reporting roughly $663 million in revenue against a $595 million to $605 million range. If it hits the midpoint of Q3 2026 guidance at around $865 million, Reddit would be running at roughly $3.5 billion in annualized revenue.
The company has also started returning cash to shareholders, repurchasing $240 million of Class A common stock in the first half of 2026.
Source: Reddit Q2 2026 Earnings Release
