With 1.59 billion active users, TikTok has 20% of the world’s population accessing social media actively.
The platform has approximately 135 million users in the United States alone, t, and was recently in the news for a possible ban in the country. The app is already banned in many countries, including India, where most of the user base was earlier. If not for the India ban, TikTok would’ve been well over the 2 billion user mark.
In this post, we’ll explore the latest TikTok user statistics, including user demographics, download trends, revenue figures, and much more, to help you better understand just how big TikTok has become.
TikTok Statistics Top Picks (2025)
- TikTok currently has 1.59 billion active users.
- 55.7% of TikTok users are male, while 44.3% are female.
- The platform has 135 million users in the United States.
- 34.8% of TikTok users are 18 to 34 years old.
- TikTok reported revenue of over $23 billion in 2024.
Tiktok Users Statistics
After crossing the 1 billion active users mark in 2024, TikTok has at least 1.59 billion active users globally in January 2025.
With just 465.7 million TikTok users in 2020, the number of TikTok users has continuously increased over time.
In comparison, the number of TikTok users was around 834 million in 2023.
Here is a table showing the growth of TikTok users:
| Year | Number of TikTok Users |
|---|---|
| 2020 | 465.7 million |
| 2021 | 655.9 million |
| 2022 | 755 million |
| 2023 | 834.3 million |
| 2024 | 1.04 billion |
| 2025 | 1.59 billion |
Sources: DataReportal, Statista, Emarketer
TikTok Users By Country
With more than 135 million TikTok users, the United States has the largest TikTok user base in 2025.
In April 2025, Indonesia secured the second spot with 107 million TikTok users, with Brazil trailing behind in third place at 91.75 million.
India would have been TikTok’s largest user base, with almost 200 million users, before the app was banned in the country in 2020.
Before its ban in 2020, India was on track to become TikTok’s largest market, with nearly 200 million users.
TikTok Users By Gender
As of April 2025, women made up 44.3% of TikTok’s global user base, while men accounted for 55.7%.
In the United States, women make up 54.4% of TikTok’s user base, whereas men account for 45.6%.
Sources: DataReportal, Statista
TikTok Users By Age
Among TikTok users, 34.8% of users are aged between 18 and 34 years, with 18.9% being males and 15.9% being females in the 18-24 age group.
On the other hand, 34% of TikTok users are between 25 and 34 years old, with 19.1% being male and 14.9% female.
Let’s see the TikTok users’ distribution by age & gender:
| Age Group | Total Users | Male Users | Female Users |
|---|---|---|---|
| 18-24 years | 34.8% | 18.9% | 15.9% |
| 25-34 | 34% | 19.1% | 14.9% |
| 35-44 | 15.7% | 8.8% | 6.9% |
| 45-54 | 8.1% | 4.3% | 3.8% |
| 55+ | 7.4% | 3.7% | 3.7% |
Source: DataReportal
TikTok Users By Age In The United States
Of the 41% of TikTok users in the United States, 18 to 19-year-old TikTok users make up 67% of the total user base. Meanwhile, 56% of TikTok users are between 20 and 29 years old.
45% of TikTok users in the US come from the 30-39 year age group, and around 38% from the 40-49 year age group.
Here is the distribution of TikTok users in the United States:
| Age Group | Percentage of TikTok Users In the US |
|---|---|
| 18-19 | 67% |
| 20-29 | 56% |
| 30-39 | 45% |
| 40-49 | 38% |
| 50-59 | 25% |
| 60-64 | 16% |
Source: Statista
TikTok Penetration Rate By Country
TikTok continues to dominate the short video scene. Saudi Arabia tops the list with an incredible 138.2% penetration rate, meaning TikTok is more popular than ever in the country. The UAE isn’t far behind, with 123.1%, securing second place in 2025.
Meanwhile, TikTok reaches nearly half the population in the US (49.6%) and the United Kingdom (45%), proving its global appeal.
Here is a table with TikTok penetration in the top countries:
| Country | TikTok Penetration Rate |
|---|---|
| Saudi Arabia | 138.2% |
| United Arab Emirates | 123.1% |
| Peru | 99.3% |
| Singapore | 72.4% |
| Brazil | 56.4% |
| Indonesia | 53.5% |
| South Africa | 52.5% |
| United States | 49.6% |
| Russia | 48.8% |
| Canada | 39.4% |
| Australia | 38% |
| Japan | 25.3% |
| South Korea | 15.9% |
Source: Statista
TikTok App Downloads Statistics
In 2024, the TikTok app downloads reached nearly 875 million across Google Play and Apple App Store.
The short video app was downloaded around 745.92 million times in 2023, down from 856 million downloads in 2022.
With 984 million app downloads, the TikTok app received the most downloads in 2020.
Here is a breakdown of TikTok app downloads by quarter:
| Year & Quarter | Number of Downloads |
|---|---|
| Q4 2024 | 186.26 |
| Q3 2024 | 207.02 |
| Q2 2024 | 249.45 |
| Q1 2024 | 232.94 |
| Q4 2023 | 217.72 |
| Q3 2023 | 263.44 |
| Q2 2023 | 250.34 |
| Q1 2023 | 232.14 |
| Q4 2022 | 198.34 |
| Q3 2022 | 243.01 |
| Q2 2022 | 218.48 |
| Q1 2022 | 196.86 |
| Q4 2021 | 161.65 |
| Q3 2021 | 177.53 |
| Q2 2021 | 202.34 |
| Q1 2021 | 179.57 |
| Q4 2020 | 181.93 |
| Q3 2020 | 197.04 |
| Q2 2020 | 291.99 |
| Q1 2020 | 313.53 |
Source: Statista
TikTok Revenue Statistics
TikTok generated more than $23 billion in revenue in 2024, up from $16.17 billion in 2023. This represents an increase of 42.2% in 2024.
Moreover, TikTok’s revenue doubled from $4.8 billion in 2021 to $9.6 billion in 2022, marking a 100% year-over-year growth.
Here is TikTok’s revenue breakdown by quarter:
| Year | TikTok Revenue |
|---|---|
| Q4 2024 | $6.63 billion |
| Q3 2024 | $5.99 billion |
| Q2 2024 | $5.49 billion |
| Q1 2024 | $4.94 billion |
| Q4 2023 | $4.99 billion |
| Q3 2023 | $4.24 billion |
| Q2 2023 | $3.66 billion |
| Q1 2023 | $3.26 billion |
| Q4 2022 | $3.05 billion |
| Q3 2022 | $2.64 billion |
| Q2 2022 | $2.18 billion |
| Q1 2022 | $1.73 billion |
| Q4 2021 | $1.62 billion |
| Q3 2021 | $1.23 billion |
| Q2 2021 | $1.11 billion |
| Q1 2021 | $829 million |
| Q4 2020 | $883 million |
| Q3 2020 | $778 million |
| Q2 2020 | $638 million |
| Q1 2020 | $347 million |
| 2019 | $370 million |
| 2018 | $150 million |
Source: Business of Apps Report
TikTok In App Purchases Revenue
TikTok generated over $3.70 billion in revenue from in-app purchases on the app in 2024. At the same time, TikTok saw its highest quarterly revenue in Q4, generating $1.1 billion, making it the top-earning quarter of the year.
In 2023, TikTok users spent a total of $2.96 billion on in-app purchases. The biggest chunk of that—$818 million—was spent in just the fourth quarter.
Here is a table with TikTok’s in-app purchase revenue by quarter:
| Year | In-app Purchases Revenue |
|---|---|
| Q4 2024 | $1.12 billion |
| Q3 2024 | $932.31 million |
| Q2 2024 | $843.4 million |
| Q1 2024 | $803.15 million |
| Q4 2023 | $818.71 million |
| Q3 2023 | $765.58 million |
| Q2 2023 | $725.12 million |
| Q1 2023 | $654.19 million |
| Q4 2022 | $671.57 million |
| Q3 2022 | $652.66 million |
| Q2 2022 | $616.6 million |
| Q1 2022 | $603.28 million |
| Q4 2021 | $606.34 million |
| Q3 2021 | $407.01 million |
| Q2 2021 | $382.1 million |
| Q1 2021 | $285.98 million |
| Q4 2020 | $286.16 million |
| Q3 2020 | $274.36 million |
| Q2 2020 | $230.34 million |
| Q1 2020 | $143.38 million |
| 2019 | $145.2 million |
| 2018 | $25 million |
Source: Statista
TikTok’s Revenue On Apple App Store And Google Play Store
In the last quarter of 2024, TikTok made over $452 million from iOS users in China alone. The United States came next with $176.6 million, while Japan ranked third, contributing nearly $40 million through the Apple App Store.
On the other hand, in the last quarter of 2024, TikTok earned over $91 million from iOS users in the United States.
Germany followed with $35 million, and Japan came in third, generating nearly $23 million through the Apple App Store.
TikTok’s Traffic Statistics
In January 2025, TikTok received approximately 2.65 billion visits, marking a 2.7% increase from December 2024, which had 2.58 billion visits.
However, in February 2025, the number of visits slightly decreased to 2.54 billion, showing a 4.2% drop compared to January.
Notably, the majority of TikTok.com users prefer mobile, with 65.1% of traffic coming from mobile devices and 34.9% from desktops.
Source: Semrush
TikTok’s Traffic By Country
As of April 2025, the United States led TikTok’s traffic with 447.89 million visits, making up 17.62% of the total. Of these, 34.61% were from desktops and 65.39% from mobile devices.
At the second spot, Brazil contributed 144.74 million visits (or 5.69% of TikTok’s total traffic), with 69.97% of users visiting from mobile, and the rest 30.03% from desktops.
TikTok received 103.77 million visits from Indonesia, accounting for 4.08% of the platform’s total traffic. A large chunk (72.8%) came from mobile users, while 27.2% used desktops.
Here is the distribution of TikTok’s traffic by country:
| Country | Percentage of TikTok’s Traffic |
|---|---|
| United States | 17.62% |
| Brazil | 5.69% |
| Indonesia | 4.08% |
| Mexico | 3.56% |
| Russia | 3.15% |
Source: Semrush
Most Followed TikTok Users In 2025
With more than 162.5 million followers, Khabane Lame is the most followed TikTok user in 2025. The TikTok user has over 2.5 billion likes and more than 1,270 videos shared, showcasing massive engagement and consistent content creation.
Charli D’Amelio holds the second spot on TikTok with 157.2 million followers, 1.3K videos, and an impressive 11.9 billion likes across her content.
MrBeast ranks third with 115.2 million followers, 344 videos, and over 1.1 billion likes, proving that quality content can go a long way.
Here is a table with the top 10 most-followed TikTok users:
| # | TikTok User | Number of TikTok Followers |
|---|---|---|
| 1 | Khabane Lame | 162.5 million |
| 2 | Charli D’Amelio | 157.2 million |
| 3 | MrBeast | 115.2 million |
| 4 | Bella Poarch | 94 million |
| 5 | TikTok | 89.1 million |
| 6 | Addison Rae | 88.4 million |
| 7 | Zach King | 82.3 million |
| 8 | The Rock | 80.4 million |
| 9 | Will Smith | 79.5 million |
| 10 | domelipa | 77.3 million |
Source: SocialBlade
Most Viewed TikTok Videos
As of January 2025, Zach King’s “Magic Ride” holds the title of the most-watched TikTok video, racking up over 2.3 billion views.
In second place is a festive Christmas clip by makeup artist James Charles, with 1.7 billion views.
Zach King also takes the third spot with “Unexpected Hiding Spots”, which has drawn 1.1 billion views.
Here is the list of the top 10 most-viewed TikTok videos:
| # | TikTok Video | Views |
|---|---|---|
| 1 | Zach King’s Magic Ride | 2.3 billion |
| 2 | James Charles’ Christmas Sisters Party | 1.7 billion |
| 3 | Zach King’s Unexpected Hiding Spot | 1.1 billion |
| 4 | Leah Halton’s lip sync | 988.2 million |
| 5 | Zach King: Glass And Cake Illusion | 967.1 million |
| 6 | Bella Poarch M to the B | 847.3 million |
| 7 | Zach King: Wet Wall Illusion | 660.5 million |
| 8 | Nyadollie: Beauty Tutorial Look | 514.9 million |
| 9 | Sorrel Horse: Dance Video on “Say It Right” | 456.9 million |
| 10 | Daexo: cute laughing baby | 401.8 million |
Source: TikTok