Twitch has more than 240 million average MAU (monthly active users) and 35 million DAU globally, making it the United States 6th most popular social media platform by usage.
The United States accounts for approximately 23.67% of Twitch’s user base, making it the platform’s largest market. Russia follows with around 9.79% of the users.
The platform has an average of 6.8 million monthly active streamers. Users watch around 66.39 million hours of live streams on the platform every month.
In this blog, we have compiled a detailed breakdown of Twitch’s user demographics, such as monthly and daily active users, total watch hours, monthly active streamers, and the most popular channels and games. This will allow marketers to analyze Twitch’s operations and make better strategies.
Key Twitch Statistics At a Glance (2026)
- There are over 240 million Twitch users as of 2026.
- The United States accounts for around 23.67% of Twitch’s user base.
- Twitch has an average of 4.32 billion watch hours for Q3 2025.
- KaiCenat is the most followed Twitch streamer globally, with over 19.8 million followers.
- Just Chatting has around 309K views on Twitch, the highest of all games in February 2026.
Twitch Overview
| Launch Date | June 6, 2011 |
| Industry | Video game live-streaming |
| Headquarters | San Francisco, United States |
| Parent Company | Amazon |
| Founders | Emmett Shear and Justin Kan |
How Many Twitch Users Are There Globally?
As of 2026, Twitch has over 240 million average monthly active users (MAU) worldwide. The platform had gained roughly 3 million users within the first year of its launch. It crossed 20 million MAU in 2012, reflecting its popularity among gamers and content creators.
Twitch surpassed 100 million monthly active users for the first time in 2015, within just four years of its launch, and reached 140 million users per month in 2021.
Some reports projected that Twitch will cross 500 million average MAU by the end of 2030.
Sources:Twitch, TwitchTracker, CNBC
Twitch Daily Active Users
Twitch has over 35 million daily active users (DAU) worldwide as of 2026. It is seen that the number of daily users increases during weekends and holidays, but fluctuates during weekdays.
As of January 2026, Twitch has an average of over 2.09 million concurrent viewers. It can reach above 3 million in some situations, but the average is always around 2.5 million. The platform recorded a 13.8 million concurrent viewership in July 2025, the highest since its launch.
Here is the table to show year-on-year detail of Twitch’s concurrent viewership in the last 6 years:
| Year | Average Concurrent Viewers |
|---|---|
| 2021 | 2.78 million |
| 2022 | 2.58 million |
| 2023 | 2.45 million |
| 2024 | 2.55 million |
| 2025 | 2.29 million |
| 2026 | 2.09 million* |
Source:TwitchTracker
Twitch Statistics: User Base by Country
Around 23.67% of Twitch users come from the United States, the highest percentage among all countries.
Russia ranks second, accounting for about 9.79% of the platform’s users. Germany and France rank third and fourth, with 8.69% and 6.53% user bases, respectively.
The table below shows a detailed description of the number of Twitch users by different countries:
| Countries | Unique Twitch User Share |
|---|---|
| United States | 23.67% |
| Russia | 9.79% |
| Germany | 8.69% |
| France | 6.53% |
| Spain | 4.08% |
Source :SimilarWeb
Twitch Users in The United States
Twitch has over 37.2 million users in the United States as of 2026, a 1.36% increase from 36.7 million in 2025.
In the last 5 years, the platform has increased by 12.05% with an average year-on-year growth rate of 3.46%.
According to various reports, it is projected that Twitch will have around 40 million users in the US by the end of this decade.
Here is a detailed breakdown of Twitch users’ growth in the United States over the years:
| Year | Total Twitch Users in the US | Y-O-Y Growth |
|---|---|---|
| 2021 | 31.4 million | – |
| 2022 | 33.2 million | + 5.73% |
| 2023 | 34.6 million | + 4.22% |
| 2024 | 35.6 million | + 2.89% |
| 2025 | 36.7 million | + 3.09% |
| 2026* | 37.2 million* | + 1.36%* |
Source: Statista
Twitch Users by Age Group
Around half of Twitch users are from the 25 to 34 age group (millennials), the highest among all age groups. Gen Z (18 to 24 years) follows next, accounting for around 22.3% of its user base.
The 35 to 44-year age group ranks third in the list with about 17.5% of users.
The table below shows the detailed age breakdown of the Twitch user base:
| Age Group | Share of the total Twitch user base |
|---|---|
| 16 to 24 years | 22.5% |
| 25 to 34 years | 49.7% |
| 35 to 44 years | 17.5% |
| 45 to 54 years | 7.4% |
| 55 to 64 years | 1.9% |
| 65+ years | 1.3% |
Source: Statista
Twitch Users by Gender
Around 72.07% of Twitch users are males compared to females, who account for 27.93% of its users.
The latest reports suggested that the number of female streamers on the platform has increased significantly in recent years. It is estimated that by the end of 2030, the share of female and male users will be equal.
Twitch User Distribution by Gender:
| Male | Female |
| 72.07% | 27.93% |
Source: SimilarWeb
Twitch Usage Statistics
Twitch is one of the most popular social media platforms globally. Most of its users access its content on mobile devices rather than desktops. The platform’s watch time is in billions of hours, and its average watch hours have been similar for the past few years. Here are various intriguing Twitch usage statistics that you must know.
Twitch Preference Among Gamers Vs. Other Social Media Platforms
Twitch is the 6th most popular social media platform among gamers in the United States, with around 29% of them using it.
YouTube ranks 1st among video gamers, followed by Facebook, Instagram, Discord, and TikTok.
The table below showcases the list of the most popular social media platforms among gamers in the US:
| Social Media Platform | Percentage of gamers using it |
|---|---|
| YouTube | 60% |
| 58% | |
| 42% | |
| Discord | 37% |
| TikTok | 37% |
| Twitch | 29% |
| Snapchat | 26% |
| 25% | |
| 23% | |
| 20% | |
| 11% | |
| Tumblr | 7% |
| Clubhouse | 6% |
| Flickr | 6% |
| Foursquare | 5% |
| Yelp | 4% |
| Teamspeak | 3% |
| 3% | |
| Other | 5% |
Source: Statista
Twitch Usage by Device
Around 85.79% of Twitch users access it via desktop compared to mobile devices, with 14.21% of users accessing it only.
On the other hand, over 67.16% of YouTube users access its content through smartphones.
This gap is also visible in app download data. The Twitch app has been downloaded over 100 million times on the Play Store and App Store. The YouTube app has been downloaded over 1 billion times across all platforms.
Twitch Watch Hours Statistics
As of January 2026, Twitch’s total watch time is about 1 billion hours. Whereas, in Quarter 3 of 2025, the platform had a total watch time of 4.32 billion hours. If the same momentum continues for the rest of the quarters of the year, the platform will cross the previous year’s 21 billion watch hours.
The platform recorded a watch time of 21.4 billion hours in 2023 and 22.4 billion hours in 2022. In 2021, Twitch recorded the highest watch time of 24.3 billion hours, the highest as of now.
Here is the complete breakdown of total watch hours of Twitch since 2021:
| Year | Watch Hours Of Twitch |
|---|---|
| 2025* (Q3) | 14.14 billion* (Q1+Q2+Q3) |
| 2024 | 21 billion |
| 2023 | 21.4 billion |
| 2022 | 22.4 billion |
| 2021 | 24.3 billion |
Source: TwitchTracker
Total Watch Hour Statistics: Twitch Vs. YouTube Gaming
Regarding watch hours, Twitch is miles ahead of YouTube Gaming. It recorded a total of 14.14 billion watch hours till Quarter 3 2025, around 109.8% more than YouTube Gaming’s 6.74 billion watch hours.
In Q4 2024, Twitch had around 5.15 billion watch hours, while YouTube Gaming recorded around 2.2 billion watch hours for the same duration.
Here is the complete breakdown of Twitch vs. YouTube Gaming’s total quarterly watch hours from Q1 2024 to Q3 2025:
| Quarters | Twitch | YouTube Gaming |
|---|---|---|
| Q1 2024 | 5.7 billion | 1.4 billion |
| Q2 2024 | 5.1 billion | 2 billion |
| Q3 2024 | 5.14 billion | 1.94 billion |
| Q4 2024 | 5.15 billion | 2.2 billion |
| Q1 2025 | 5.26 billion | 2.26 billion |
| Q2 2025 | 4.56 billion | 2.2 billion |
| Q3 2025 | 4.32 billion | 2.28 billion |
Source: TwitchTracker, Streamscharts, Spilled
How Many Twitch Streamers Are There Worldwide?
Till Q3 2025, Twitch has an average of 6.8 million monthly active streamers, a 7.1% drop from last year’s average of 7.32 million active streamers.
Since the past three years, including the third quarter of 2025, Twitch has continued to host an average of 7.3 million active streamers per month.
The platform’s average monthly active streamers count peaked in January 2021 with 9.89 million streamers.
The table below shows a detailed breakdown of the average number of monthly active streamers on Twitch from 2021 to Q3 2025:
| Year | Average Number of Twitch’s Active Monthly Streamers |
|---|---|
| 2021 | 8.46 million |
| 2022 | 7.63 million |
| 2023 | 7.3 million |
| 2024 | 7.32 million |
| 2025 (Till Q3) | 6.8 million |
Source: TwitchTracker
Twitch Live Stream Statistics
As of mid-January 2026, Twitch hosted around 45.49 million hours of live streams. The total duration of live streams for Q3 2025 is approximately 199.19 million hours, and an average of 66.39 million monthly stream hours.
On average, Twitch hosts 2.3 million hours of live streaming daily.
In January 2021, Twitch recorded an average of 88.69 million hours of live streams per month, the highest monthly total on record.
Most Followed Twitch Streamers Worldwide
As of January 2026, KaiCenat is the most popular Twitch streamer in the world with around 19.6 million followers. Ibai and Ninja rank second and third with approximately 19.8 million and 19.3 million followers, respectively.
Auronplay is in fourth position in the list with around 17 million followers. Rubius follows next with about 16.1 million followers.
Here are the top 10 most popular Twitch streamers by followers:
| Streamer | Number of Followers |
|---|---|
| KaiCenat | 19.8 million |
| Ibai | 19.8 million |
| Ninja | 19.3 million |
| Auronplay | 17 million |
| Rubius | 16.1 million |
| Easyliker | 12.3 million |
| xQc | 12.3 million |
| TheGrefg | 12.3 million |
| Juansguarnizo | 11.6 million |
| Tfue | 11.4 million |
Source: TwitchMetrics
Number of Twitch Concurrent Channels Globally
As of 2026, Twitch has approximately 97.2K average concurrent channels worldwide, reflecting a 4.29% increase from 93.2K in 2025. This growth indicates a steady rise in the number of live channels on the platform.
The table below shows the number of Twitch average concurrent channels in the world from 2021 to 2025:
| Year | Number of Average Concurrent Channels |
|---|---|
| 2021 | 105K |
| 2022 | 92.5K |
| 2023 | 93.3K |
| 2024 | 95.7K |
| 2025 | 93.2K |
| 2026* | 97.2K* |
Source: TwitchTracker
Most Popular Games on Twitch in 2026
As of January 2026, Just Chatting is the most popular game on Twitch by views, with around 309K average viewership. League of Legends follows next with approximately 148K viewership.
Counter-Strike and Grand Theft Auto V rank third and fourth with around 91K and 89.1K views, respectively.
Here is the list of the top 10 most popular games on Twitch as of January 2026:
| Game | Total Viewership |
|---|---|
| Just Chatting | 303K |
| League of Legends | 138K |
| Counter-Strike | 136K |
| Grand Theft Auto V | 82.2K |
| Valorant | 73.4K |
| ARC Raiders | 68.8K |
| World of Warcraft | 61.3K |
| Minecraft | 57.0K |
| Dota 2 | 56.2K |
| Fortnite | 38.4K |
Source: TwitchTracker
