Snapchat has come a long way from being just a quirky photo-sharing app. As of 2025, Snapchat has over 800 million monthly active users globally, with over 453 million daily active users keeping their Snap streaks alive.
Snapchat’s business side is thriving too. in 2024, the platform pulled in an impressive $5.3 billion in revenue, showing steady growth and global reach.
This statistical post will review the most important statistics about Snapchat users, usage, and revenue growth and losses.
Top Snapchat Statistics For 2025
- Snapchat has over 800 million monthly active users in 2025.
- The social media platform has 453 million daily active users.
- 106 million North Americans use Snapchat every day.
- Snapchat generated over $5.3 billion in revenue in 2024. The company’s net income was around $9.1 million in Q4 2024.
Number of Snapchat Users In 2025
As of April 2025, Snapchat has over 800 million monthly active users worldwide, equivalent to 9.8% of the globe’s population.
Snapchat crossed the 500 million user mark in 2024, when the platform’s user base increased by 300 million within a year.
As of Q4 2023, Snapchat had over 400 million monthly active users, a 33% increase from 300 million in Q3 2021. In Q3 2021, the platform reached 300 million users, marking a 50% growth from 200 million in Q4 2019.
By Q4 2019, Snapchat had crossed the 200 million user mark, which was a 100% increase from 100 million in Q4 2015.
Back in Q4 2015, Snapchat had just over 100 million monthly active users, setting the stage for its strong growth in the years to follow.
Here is a table showing the number of Snapchat users over time:
| Year | Snapchat Users |
|---|---|
| Q4 2015 | 100 million |
| Q4 2019 | 200 million |
| Q3 2021 | 300 million |
| Q4 2023 | 400 million |
| 2024 | 500 million |
| April 2025 | 800 million |
Sources: Statista, DataReportal
Snapchat Daily Active Users
Around 453 million people around the world use Snapchat daily in 2025.
In Q1 2024, Snapchat had 422 million daily active users (DAU) worldwide, an increase from 443 million DAU in Q3 2024. This marks a growth of 21 million daily users in just two quarters, reflecting the platform’s continued rise in daily engagement.
The platform had nearly 332 million DAUs in the first quarter of 2022, and the number of users increased to 375 million in the fourth quarter of 2022, representing an increase of 12.5% in 2022.
Here is a table showing the growth of Snapchat’s daily active users by quarter:
| Year | Snapchat Daily Active Users |
|---|---|
| Q4 2018 | 186 million |
| Q3 2018 | 186 million |
| Q2 2018 | 188 million |
| Q1 2018 | 191 million |
| Q4 2019 | 218 million |
| Q3 2019 | 210 million |
| Q2 2019 | 203 million |
| Q1 2019 | 190 million |
| Q4 2020 | 265 million |
| Q3 2020 | 249 million |
| Q2 2020 | 238 million |
| Q1 2020 | 229 million |
| Q4 2021 | 319 million |
| Q3 2021 | 306 million |
| Q2 2021 | 293 million |
| Q1 2021 | 280 million |
| Q4 2022 | 375 million |
| Q3 2022 | 363 million |
| Q2 2022 | 347 million |
| Q1 2022 | 332 million |
| Q4 2023 | 414 million |
| Q3 2023 | 406 million |
| Q2 2023 | 397 million |
| Q1 2023 | 383 million |
| Q4 2024 | 453 million |
| Q3 2024 | 443 million |
| Q2 2024 | 432 million |
| Q1 2024 | 422 million |
Source: Statista
Snapchat Daily Active Users In The US
Snapchat has over 106 million daily active users from the North American region in 2025. In 2023, Snapchat’s U.S. user base seemed to hit a ceiling. It began the year with 100 million daily active users, briefly climbed to 101 million in Q2 and Q3, and returned to 100 million in Q4.
In 2022, the platform saw a small rise from 98 million North American DAUs in Q1 to 100 million in Q4, ending with a modest 2% increase.
2021 brought a bit more momentum, with DAUs increasing from 93 million in Q1 to 97 million in Q4, a 4.3% year-over-year growth.
During the pandemic In 2020, Snapchat grew from 88 million in Q1 to 92 million in Q4, recording a 4.5% increase.
2019 marked a rebound year for Snapchat. Starting with 80 million DAUs, the app climbed steadily to 86 million by Q4, reflecting a 7.5% growth.
Here is a look at Snapchat’s daily active users in the North American region:
| Year | Snapchat DAUs in US |
|---|---|
| Q4 2023 | 100 million |
| Q3 2023 | 101 million |
| Q2 2023 | 101 million |
| Q1 2023 | 100 million |
| Q4 2022 | 100 million |
| Q3 2022 | 100 million |
| Q2 2022 | 99 million |
| Q1 2022 | 98 million |
| Q4 2021 | 97 million |
| Q3 2021 | 96 million |
| Q2 2021 | 95 million |
| Q1 2021 | 93 million |
| Q4 2020 | 92 million |
| Q3 2020 | 90 million |
| Q2 2020 | 90 million |
| Q1 2020 | 88 million |
| Q4 2019 | 86 million |
| Q3 2019 | 84 million |
| Q2 2019 | 83 million |
| Q1 2019 | 80 million |
| Q4 2018 | 79 million |
| Q3 2018 | 79 million |
| Q2 2018 | 80 million |
| Q1 2018 | 81 million |
| Q4 2017 | 80 million |
| Q3 2017 | 77 million |
| Q2 2017 | 75 million |
| Q1 2017 | 71 million |
| Q4 2016 | 68 million |
| Q3 2016 | 65 million |
| Q2 2016 | 61 million |
| Q1 2016 | 64 million |
Source: Snapchat, DataReportal
Snapchat Users By Country
As of the latest data, India leads the world with over 208 million active Snapchat users, making it the platform’s largest market by a wide margin.
The United States comes next with 106 million users, which is still a major hub for Snapchat activity.
In third place, Pakistan has a strong Snapchat user base with 37.5 million users, followed by France with 27.8 million.
Saudi Arabia holds the fifth spot with 24.7 million users, just ahead of the United Kingdom, which has 23.9 million active Snapchat users.
Here is a table showing the number of active Snapchat users by country:
| Country | Snapchat Active Users |
|---|---|
| India | 208 million |
| United States | 106 million |
| Pakistan | 37.5 million |
| France | 27.8 million |
| Saudi Arabia | 24.7 million |
| United Kingdom | 23.9 million |
| Germany | 21.7 million |
| Egypt | 19.7 million |
| Nigeria | 19.6 million |
| Iraq | 18.5 million |
Source: Snapchat, DataReportal
Snapchat Users By Gender
48.4% of Snapchat’s users are female, while 50.7% are male as of 2025, showing a slight male majority. Meanwhile, Instagram follows closely, with 47.3% female users and 52.7% male users, making it nearly gender-neutral in its appeal.
For comparison, TikTok leans a bit more towards male users, with 55.7% male and 44.3% female. Similarly, Facebook has a slightly wider gender gap, with 56.7% of its audience being male and 43.3% female.
LinkedIn shows a similar pattern, where 56.9% of users are male, compared to 43.1% female, likely due to the platform’s professional and business focus.
The table below shows Snapchat users’ global gender distribution with other major social media platforms:
| Platform | % of Male Users | % of Female Users |
|---|---|---|
| Snapchat | 48.7% | 50.7% |
| 47.3% | 52.7% | |
| TikTok | 44.3% | 55.7% |
| 43.3% | 56.7% | |
| 43.1% | 56.9% | |
| X (Twitter) | 36.3% | 63.7% |
Source: Statista
Snapchat Users By Age
The 18 to 24 age group makes up 38.1% of Snapchat’s audience, with 20.3% of users from this age group being male and 17.8% female.
Next up are users aged 25 to 34, who make up 23.6% of Snapchat’s audience. This includes 12.4% male and 11.2% female users.
Teenagers aged 13 to 17 also have a strong presence, making up 18.6% of the total audience. That’s 9.7% female and 8.9% male.
The numbers drop for older users. People aged 35 to 49 account for 13.9%, while those 50 and older make up just 3.7% of Snapchat’s audience.
Average Time Spent On Snapchat By United States Users
On average, Americans spend about 30 minutes a day on Snapchat in 2025, making it a go-to app for quick snaps and stories. However, TikTok takes the crown when it comes to time spent—users in the U.S. spend a whopping 58.3 minutes daily scrolling through short videos on the platform.
Twitter and Instagram are also popular choices, with users spending 34.1 and 33.1 minutes on them each day, respectively.
Here is a table showing the average time spent by United States users on Snapchat compared to other social media platforms:
| Social Platform | Average Time Spent Per Day |
|---|---|
| Snapchat | 30 minutes |
| TikTok | 53.2 minutes |
| YouTube | 48.7 minutes |
| X (Twitter) | 34.1 minutes |
| 33.1 minutes | |
| 30.9 minutes | |
| 24.1 minutes |
Source: eMarketer
Snapchat Revenue Statistics
In 2024, Snapchat generated $5.3 billion in revenue, marking a 15.2% increase from the previous year.
2023 held steady at $4.6 billion in revenue, showing no growth from 2022.
But 2021 was a game-changer for Snapchat. Snapchat pulled in $4.1 billion, a massive 64% jump from $2.5 billion in 2020, one of its largest revenue growth.
In 2020, despite the global pandemic, Snapchat generated over $2.5 billion in revenue, marking a solid 47% rise over $1.7 billion in 2019.
Here is a table showing Snapchat’s revenue growth over the years:
| Year | Snapchat Revenue |
|---|---|
| 2024 | $5.3 billion |
| 2023 | $4.6 billion |
| 2022 | $4.6 billion |
| 2021 | $4.1 billion |
| 2020 | $2.5 billion |
| 2019 | $1.7 billion |
| 2018 | $1.1 billion |
| 2017 | $800 million |
| 2016 | $400 million |
Source: Snapchat, Business of Apps
Snap Inc Revenue By Region
In 2023, North America remained Snapchat’s strongest market, bringing in $2.95 billion, though slightly down from $3.2 billion in 2022. Europe contributed $772 million, while revenue from the rest of the world reached $882 million, showing Snapchat’s growing global appeal.
2022 was a peak year for Snapchat’s revenue in North America at $3.2 billion, with Europe close behind at $713 million, and other regions generating $684 million.
The North American region led the charge with an impressive $2.87 billion in revenue in 2021. Europe followed with $660 million, while the rest of the world contributed a solid $585 million
Here is the breakdown of Snapchat’s revenue by region:
| Year | North America | Europe | Rest of The World |
|---|---|---|---|
| 2023 | $2.9 billion | $772.08 million | $881.74 million |
| 2022 | $3.2 billion | $712.76 million | $683.53 million |
| 2021 | $2.8 billion | $660.47 million | $585.21 million |
| 2020 | $1.6 billion | $435.45 million | $431.24 million |
| 2019 | $1.06 billion | $288.9 million | $347.51 million |
| 2018 | $780.9 million | $183.08 million | $216.38 million |
| 2017 | $675.40 million | $51.50 million | Not Disclosed |
| 2016 | $363.27 million | $5.83 million | Not Disclosed |
Snapchat’s Net Income & Losses Statistics
Snap made a remarkable financial turnaround in the fourth quarter of 2024, posting a net income of 9.1 million U.S. dollars. This marks a significant rebound from the 153.25 million dollar loss it reported in the third quarter of 2024.
In the third and fourth quarters of 2024, Snap faced losses of $305.09 million and $248.25 million, respectively.
Notably, Snap experienced the biggest loss of $2.2 billion in the first quarter of 2017. However, the company tried to get back on track with having $193.9 million in losses in the second quarter.
Here is a table with Snapchat’s net income and losses by quarter:
| Year | Net Income & Losses |
|---|---|
| Q4 2024 | + $9.1 million |
| Q3 2024 | – $153.25 million |
| Q2 2024 | – $248.62 million |
| Q1 2024 | – $305.09 million |
| Q4 2023 | – $248.25 million |
| Q3 2023 | – $368 million |
| Q2 2023 | – $377 million |
| Q1 2023 | – $326.67 million |
| Q4 2022 | – $288 million |
| Q3 2022 | – $360 million |
| Q2 2022 | – $422.07 million |
| Q1 2022 | – $359.62 million |
| Q4 2021 | +$22.55 million |
| Q3 2021 | – $71.96 million |
| Q2 2021 | – $152 million |
| Q1 2021 | – $287 million |
| Q4 2020 | – $113 million |
| Q3 2020 | – $199.85 million |
| Q2 2020 | – $325.95 million |
| Q1 2020 | – $305.94 million |
| Q4 2019 | – $240.7 million |
| Q3 2019 | – $227.38 million |
| Q2 2019 | – $255.17 million |
| Q1 2019 | – $310.41 million |
| Q4 2018 | – $191.67 million |
| Q3 2018 | – $325.15 million |
| Q2 2018 | – $353.31 million |
| Q1 2018 | – $385.79 million |
| Q4 2017 | – $349.98 million |
| Q3 2017 | – $443.16 million |
| Q2 2017 | – $193.99 million |
| Q1 2017 | – $2.20 billion |
Source: Statista