Founded in 2005, Reddit is a community-driven platform with over 1 billion monthly active users (MAU).
Known as the heart of the internet, the platform attracts a wide range of audiences, ranging from youngsters, to meme enthusiasts, tech lovers, and creatives due to their vibrant communities and authentic content.
So, to learn more about Reddit’s Active users, revenue, trending posts, and Advertising, read on further as we have compiled top statistics.
Reddit Statistics 2025: Key Highlights
- As of 2025, Reddit has 97.2 million daily active users and 365.4 million weekly active users.
- The U.S. has the largest share of Reddit users, accounting for 48.33% of the total user base.
- 72% of people use Reddit for entertainment, with news being one of the most popular reasons for using the platform.
- Currently, there are around 138,000 active subreddits. According to the study, 1533 subreddits are created each day.
- On average, a Reddit user spends 18 minutes or 1089 seconds on the platform during each session.
- 30% of Redditors are not on Facebook, while 45% of them do not access Instagram.
- 1.4 billion videos are uploaded to Reddit per month.
Reddit Platform Overview
Before getting into the details, here’s a quick overview of the platform.
| Launch Date | 23rd June 2005 |
| Founders | Steve Huffman, Alexis Ohanian, and Aaron Swartz |
| CEO | Steve Huffman |
| Headquarters | San Francisco, California, U.S. |
| Monthly Active Users | Over 1.21 Billion |
| Weekly Active Users | 379 million |
| Daily Active Users | 97 million |
| Estimated Revenue | $1.3 billion |
Number of Reddit Users
There are more than 500 million Reddit accounts, and the number is expected to reach around 556 million by 2028.
Reddit’s Daily active users reached 45.7 million, contributing a major number of them from countries like the United States, the United Kingdom, France, India, and the Philippines.
Reddit and Google expanded their partnership in 2024, which significantly increased the visibility of Reddit threads in Google SERPs and attracted new users to the platform.
To get a complete overview of the number of Reddit Users, check out the data below.
| Year | Number of Reddit Users |
|---|---|
| 2019 | 350.44 million |
| 2020 | 406.6 million |
| 2021 | 447.02 million |
| 2022 | 473.4 million |
| 2023 | 491.5 million |
| 2024 | 504.54 million |
| 2025 | 514.66 million |
| 2026 | 523 million |
| 2027 | 530.17 million |
| 2028 | 556.59 million |
Source: Statista
Monthly Active Users
There are 1.21 million Reddit monthly active users as of 2025, which is an 11% increase from 2024. This means around 14% of the world’s population accesses Reddit every month.
Reddit is ranked 5th among different social networking platforms in terms of MAUs.
| Year | Monthly Active Users |
|---|---|
| 2018 | 331 million |
| 2019 | 430 million |
| 2020 | 619 million |
| 2021 | 861 million |
| 2022 | 918 million |
| 2023 | 1.021 billion |
| 2024 | 1.212 billion |
| 2025 | 1.360 billion |
Source: Statista
Weekly Active Users
Reddit boasts more than 379 million weekly active users, demonstrating significant growth over the past years.
As of the second quarter of 2024, the platform has reported 342.3 million weekly active users. To learn more about Reddit’s weekly active users, scroll down to the data below.
| Year (Quarterly Breakdown) | Weekly Active Users on Reddit v |
|---|---|
| Q1 2021 | 201.9 million |
| Q2 2021 | 206.2 million |
| Q3 2021 | 202.1 million |
| Q4 2021 | 200.6 million |
| Q1 2022 | 213.2 million |
| Q2 2022 | 208.6 million |
| Q3 2022 | 208.8 million |
| Q4 2022 | 207.3 million |
| Q1 2023 | 218.0 million |
| Q2 2023 | 218.1 million |
| Q3 2023 | 239.1 million |
| Q4 2023 | 267.5 million |
| Q1 2024 | 306.2 million |
| Q2 2024 | 342.3 million |
| Q3 2024 | 365.4 million |
Source: Iinvestor Redditinc
Daily Active Users
With 97 million Daily active users, the frequency of the Reddit DAU has expanded tremendously in the past few years.
The following data represents the share of Reddit’s daily active users for the fourth quarter in the U.S. and other parts of the world.
| Year | DAU in the U.S. | DAU in other parts of the world |
|---|---|---|
| 2021 | 25.7 million | 28.2 million |
| 2022 | 27.2 million | 30.3 million |
| 2023 | 36.4 million | 36.7 million |
| 2024 | 48 million | 53.7 million |
Source: Statista
Geographic Breakdown of Reddit Users
The United States and the United Kingdom are the top two countries with the maximum Reddit global traffic share, contributing 42.95% and 5.46%.
Here’s the complete breakdown of the Reddit users in different parts of the world.
| Countries | Number of Users | Global Traffic Share |
|---|---|---|
| United States | 194.8 million | 42.95% |
| United Kingdom | 33.2 million | 5.46% |
| India | 26.8 million | 5.18% |
| Canada | 23.9 million | 5.01% |
| Germany | 22.5 million | 3.49% |
| Brazil | 22.5 million | 2.62% |
| Mexico | 15.7 million | 1.77% |
| Australia | 13.5 million | 3.54% |
| France | 12.9 million | 2.97% |
| Philippines | 10.4 million | 1.41% |
Source: World Population Review
Demographic Breakdown of Reddit Users
Considering the key demographic areas, below is the complete demographic breakdown of the Reddit user base.
Reddit Users by Age
Reddit attracts a wide range of users belonging to different age groups through its exclusive content and vast communities.
However, as per the study, the average age of the Reddit user is estimated to be around 23 years old.
| Age Groups | Number of Users (in %) |
|---|---|
| 13 to 17 | 11.7% |
| 18 to 24 | 23.4% |
| 25 to 34 | 26.5% |
| 35 to 44 | 18% |
| 45 to 54 | 11.2% |
| More than 55 years | 9.1% |
Source: Business of Apps
The below data showcases Reddit’s Age demographics for 2024.
- 18 to 29 years: 46%
- 30 to 49 years: 35%
- 50 to 64 years: 11%
- More than 65 years: 4%
Source: Statista
Reddit Users by Gender
The maximum number of Reddit users are male, accounting for 59.8%, followed by females with 39.1%.
Since the platform has popular subreddits belonging to technology, politics, gaming, and science backgrounds, so number of male Redditors is slightly higher as compared to females.
However, the platform has shown an increase in the number of Female Redditors in the last few years.
Reddit Users by Ethnicity
From the survey conducted in 2024, it is seen that the largest number of Redditors, i.e., 36%, are Asians. To get a detailed overview of Reddit users by Ethnicity, check out the table below.
| Ethnicities | Percentage of Reddit Users |
|---|---|
| White | 21% |
| Black | 14% |
| Hispanic | 23% |
| Asian | 36% |
Source: Statista
Reddit Statistics by Traffic and Engagement Rate
Reddit is one of the largest and most interactive platforms, which recorded around 2.2 billion visits per month in March 2024.
The discussion site and online forum of Reddit attracted around 1.22 billion users globally.
As per the study, Reddit users access 5.73 pages per visit, spending an average time of 7 minutes and 37 seconds.
Here’s the complete data about Reddit search traffic around the globe.
| Month and Year | Global Reddit Search Traffic |
|---|---|
| April 2022 | 3.84 billion |
| May 2022 | 3.54 billion |
| June 2022 | 3.3 billion |
| July 2022 | 3.31 billion |
| August 2022 | 2.77 billion |
| September 2022 | 2.71 billion |
| October 2022 | 3.09 billion |
| November 2022 | 2.75 billion |
| December 2022 | 2.69 billion |
| January 2023 | 3.41 billion |
| February 2023 | 3.21 billion |
| March 2023 | 3.39 billion |
| April 2023 | 3.49 billion |
| May 2023 | 3.24 billion |
| June 2023 | 3.06 billion |
| July 2023 | 3.29 billion |
| August 2023 | 3.26 billion |
| September 2023 | 3.64 billion |
| October 2023 | 3.93 billion |
| November 2023 | 4.03 billion |
| December 2023 | 4.34 billion |
| January 2024 | 4.6 billion |
Source: Exploding Topics
Device Usage Stats for Reddit Users
Reddit experiences higher traffic from mobile devices as compared to desktop, which is 3.5 times more than that of desktop visits.
| Device | Visits to Reddit.com |
|---|---|
| Mobile | 5.9 billion |
| Desktop | 1.67 billion |
Source: Statista
The following table reflects Reddit’s global website traffic across different devices.
| Countries | Mobile | Desktop |
|---|---|---|
| United States | 69.14% | 30.86% |
| United Kingdom | 64.71% | 35.29% |
| Canada | 65.52% | 34.48% |
| India | 71.24% | 28.76% |
| Australia | 59.67% | 40.33% |
Source: Semrush
Revenue and Financial Statistics
- The primary source of Reddit’s revenue is advertising, with premium subscriptions as an additional source.
- The annual revenue generated by Reddit was reported to be $872.5 million in 2024 and $804.03 million in 2023.
- Reddit generated $427.7 million in Q4 of 2024 with an increase of 71% year over year.
- The ad revenue of Reddit is expected to grow by 30.9% this year, which is faster compared to other social media platforms, and the revenue is projected to be $1.14 billion.
Below are Reddit’s annual earnings in the U.S. and other parts of the world.
| Year | Revenue generated in the U.S. | Revenue generated in rest of the world |
|---|---|---|
| 2022 | $548.96 million | $117.74 million |
| 2023 | $651.38 million | $152.65 million |
| 2024 | $1063.56 million | $236.65 million |
Source: Statista And EMARKETER
Popular Posts and Subreddits
From the analysis of the posts from top subreddits, it is demonstrated that the top-performing posts on Reddit have titles under 120 characters.
At present, Reddit comprises 2.8 million subreddits. Following are some of the most popular Subreddits on the platform.
| Popular Subreddits | Number of members |
|---|---|
| r/funny | 64 million |
| r/askreddit | 49 million |
| r/gaming | 44 million |
| r/worldnews | 41 million |
| r/todayilearned | 38 million |
| r/aww | 37 million |
| r/music | 35 million |
| r/memes | 34 million |
| r/movies | 34 million |
| r/science | 33 million |
Source: Oberlo
Below are some of the top Reddit posts with their upvotes for 2025.
| Top Posts of 2025 | Upvotes |
|---|---|
| Big man on campus | 298k |
| College scammed them | 138k |
| Bill Burr ripping through journalists and news media | 135k |
| Melrl | 117k |
| Moon | 107k |
Source: Reddit
Number of Posts Shared on Reddit Per Year
5.33 billion posts were created on Reddit in the first half of 2024. The post volume of Reddit tends to grow year over year.
| Type of content | Number of content |
|---|---|
| Posts | 243.02 million |
| Comments | 1655.72 million |
| PMs | 492.94 million |
| Chats | 2941.79 million |
| Total | 5333.46 million |
Total Reddit Comments Published Per Year
- Reddit receives 2 billion comments and 49.2 million upvotes each year.
- The interactions and number of comments on Reddit are estimated to reach around 3.5 billion by 2026.
- Subreddits such as r/funny, r/technology, and r/askrfeddit receive the majority of comments.
- Subreddit r/funny is considered to be one of the most popular communities, with around 66 million subscribers, followed by r/askreddit with 55 million subscribers.
Reddit Employee Statistics
- Reddit comprises 2233 full-time employees and 60,000 content moderators active on their platform.
- The number of employees increased by 11% from 2023, which was 2013 employees.
- Out of the total global workforce, the majority of Reddit employees, i.e., 1619, are from the U.S.
| Year | Number of employees |
|---|---|
| 2021 | 1383 |
| 2022 | 1942 |
| 2023 | 2013 |
| 2024 | 2233 |
Source: Statista
Reddit Business and Advertising Statistics
With its highly efficient business and advertising results, Reddit has turned out to be a powerful platform for most advertisers.
- Around 90% of Reddit users opt to access the platform to get ideas about brands and products.
- 27% of users are more likely to purchase products after seeing them advertised on Reddit.
- Reddit’s advertising revenue crossed $1 billion in 2024, reflecting an increase of 30% from the previous year.
To get a clear idea about Reddit’s digital advertising revenue, check out the data below.
| Year | Digital Advertising Revenue |
|---|---|
| 2018 | $60.58 million |
| 2019 | $109.5 million |
| 2020 | $176.71 million |
| 2021 | $439.17 million |
| 2022 | $652.56 million |
| 2023 | $788.78 million |
| 2024 | $1011.27 million |
| 2025 | $1247.03 million |
| 2026 | $1568.26 million |
Source: Statista