With over 619 million monthly active Pinterest users in 2026, the online image-sharing platform is a digital pinboard for people to plan and discover new stuff every month.
With more than 3 out of every 4 users identifying as female, Pinterest has to be the favorite social media for women across the globe. This gender difference makes Pinterest a unique space for brands targeting women, especially across lifestyle, fashion, food, and wellness niches.
In this report, we’ll take a look at some of the interesting Pinterest user stats and see what makes this platform a visual favorite across the globe.
Pinterest Users Statistics: Top Picks (2026)
- As of 2026, Pinterest has more than 619 million monthly active users.
- 105 million Pinterest users are from the US.
- Gen Z now represents 42% of all Pinterest users in 2025.
- Pinterest users spend an average of 1 hour and 31 minutes on the app.
- Pinterest generated $4.22 billion in revenue in 2025.
Pinterest Users Statistics
As of Q1 2026, Pinterest has reached 619 million monthly active users, marking a strong 11.9% increase from 553 million in Q4 2024. This continues the platform’s steady upward trend seen throughout 2025.
For Q1 2025, Pinterest had 570 million MAUs, and it has increased each quarter with 12% global YoY growth. By the end of Q4, the monthly active users reached 619 million.
Here are the monthly active users Pinterest gained throughout 2025:
| Quarter | Monthly Active users | % Growth |
|---|---|---|
| Q1 2025 | 570 million | 10% |
| Q2 2025 | 578 million | 11% |
| Q3 2025 | 600 million | 12% |
| Q4 2025 | 619 million | 12% |
Source: Pinterest
In Q4 2024, Pinterest had 553 million users, up 3% from Q3’s 537 million. Before that, Q3 2024 showed a 2.9% increase from Q2, which had 522 million users. And in Q2, user growth was modest, rising 0.8% from 518 million in Q1 2024.
So, from Q4 2024 to Q4 2025, Pinterest gained 66 million users, representing a 12% year-over-year growth. This consistent rise reflects the platform’s growing popularity, driven by improved discovery features, shopping integrations, and creator tools that keep users engaged across interests and regions.
Pinterest Monthly Active Users In The US In 2025
In the United States, Pinterest has around 105 million monthly active users as of 2026.
This number has remained steady throughout the year in the United States, with 4% YoY growth. It is expected to reach 115 million MAUs in the US by the end of 2026.
Take a look at the Pinterest monthly active users in 2025:
| Quarter | Monthly active users in the US |
|---|---|
| Q1 2025 | 102 million |
| Q 2025 | 102 million |
| Q 2025 | 103 million |
| Q4 2025 | 105 million |
A year earlier, in 2024, the platform was said to have 101 million users, continuing its consistent performance from 2023.
Pinterest Users By Country
When talking about Pinterest users by country, the United States leads with 105 million Pinterest MAUs, making it the platform’s largest market globally.
Further, European countries collectively have 158 million MAUs, using Pinterest as their go-to social app.
Brazil, with 38.93 million users, followed by Mexico with 24.68 million Pinterest users.
Germany ranks fourth with 19.33 million Pinterest users, while France has a user base of 17.33 million.
In the United Kingdom, Pinterest is used by 14.68 million people. Italy and Argentina are nearly tied, with 10.45 million and 10.38 million users, respectively.
Here is a table showing the number of Pinterest MAUs in the top countries as of 2026:
| Country | Pinterest Users |
|---|---|
| United States & Canada | 105 million |
| Brazil | 38.9 million |
| Mexico | 24.68 million |
| Germany | 19.33 million |
| France | 17.33 million |
| United Kingdom | 14.68 million |
| Italy | 10.45 million |
| Argentina | 10.38 million |
| Colombia | 9.58 million |
| Spain | 9.58 million |
| Japan | 8.52 million |
| Other | 350.77 million |
Source: Statista
Pinterest Users By Gender And Age
As of 2026, Pinterest’s global user base is dominated by females. Women make up a massive 70% of all users on the platform, while men account for just 22.8%.
Additionally, 7.2% of users fall under the “unspecified” gender category.
Gen Z makes up 42% of Pinterest’s user base in 2026. Pinterest is a go-to platform for women, especially those between 25 and 34 years old, who make up 20.4% of its global audience.
Here is a table showing the age and gender demographics of Pinterest users:
| Age Group | Female Users | Male Users |
|---|---|---|
| 18-24 | 19% | 7.2% |
| 25-34 | 20.4% | 6.1% |
| 35-44 | 11.2% | 3.3% |
| 45-54 | 7.3% | 2.2% |
| 55-64 | 5.5% | 1.6% |
| 65+ | 3.7% | 1% |
Sources: Pinterest, Statista 2
Pinterest Usage Statistics
In March 2025, Pinterest.com saw an impressive 1.33 billion visits, with users spending an average of 11 minutes and 51 seconds per session. This marks a 1.41% increase in traffic compared to February, showing that more and more people are engaging with the platform and spending longer time exploring its content.
Pinterest.com receives 62.96% of its traffic from desktops, while 37.04% of users visit from mobile devices.
Source: Semrush
Average Time Spent On Pinterest Mobile App
Globally, the average Pinterest user spends about 1 hour and 31 minutes per day on the app.
Finland leads the pack by a significant margin, with users spending 2 hours and 45 minutes daily on the Pinterest mobile app.
The United States users spend around 1 hour and 26 minutes on the Pinterest app, just below the worldwide average.
In Asia, Pinterest users from Japan spend 1 hour and 37 minutes on the mobile app, signaling a strong presence on the platform, while Indonesia users spend 1 hour and 9 minutes, showcasing interest in fashion, beauty, and home tips.
Here is a table showing the average time spent by Pinterest users on the mobile app by country:
| Country | Average Time Spent On Pinterest App |
|---|---|
| Global Average | 1 hour and 31 minutes |
| Finland | 2 hours 45 minutes |
| Brazil | 1 hour 49 minutes |
| Japan | 1 hour 37 minutes |
| Australia | 1 hour 36 minutes |
| United Arab Emirates | 1 hour 31 minutes |
| United States | 1 hour 26 minutes |
| Indonesia | 1 hour 9 minutes |
| United Kingdom | 1 hour 4 minutes |
| India | 57 minutes |
| New Zealand | 57 minutes |
Source: DataReportal
Pinterest User Behavioural Statistics
According to Pinterest, 80% of weekly active Pinners say Pinterest’s shopping features spark inspiration for them.
78% of users say Pinterest makes them feel positive, highlighting its unique emotional impact in a social media landscape often filled with stress.
This feel-good effect is echoed in the 2024 Social Media Content Strategy Report, which found that 51% of all social media users believe Pinterest is more positive than other platforms. Among Gen Z, that figure climbs to 60%.
An impressive 85% of weekly Pinterest users say they’ve made a purchase based on a pin, showing how inspiration quickly turns into buying decisions.
Nearly 70% of Pinterest users interested in luxury brands are younger than 35.
Additionally, 55% of Pinners view the platform as a go-to place for shopping, making it a great space for brands to showcase products and convert casual browsers into loyal customers.
Sources: Pinterest 2, Newsroom Pinterest
Pinterest Usage In The US
In the U.S., 49% of internet users with household incomes over $100K are on Pinterest. Among U.S. Millennials, this share increases to 62%, highlighting Pinterest’s strong appeal among young adults.
A remarkable 80% of moms in the US use Pinterest. Half of all US millennials are on the platform, including nearly 80% of millennial women and 40% of millennial men.
Source: Pinterest 2
Pinterest Shopping Trends in 2026
When talking about shopping trends on Pinterest, 90% of the users are always shopping on Pinterest. In fact, over 50% of the users think of Pinterest as a go-to place for shopping.
One of the biggest differences between Pinterest and other platforms comes down to user intent. People on Pinterest aren’t just scrolling to pass the time; they are there with a purpose.
On average, Pinterest users spend 80% higher than users on other social media platforms each month. Plus, shoppers on Pinterest have 40% bigger basket sizes compared to other social media platforms.
Pinterest has seen a 20× increase in product searches, and the number of people interacting with shopping features has more than tripled.
In fact, users are 90% more likely to say they’re always shopping and 30% more likely to say they genuinely enjoy shopping. This clearly points to a different kind of mindset.
Another defining factor is the role of inspiration in the shopping journey. Pinterest users are 40% more likely to prefer feeling inspired while shopping.
From a marketing standpoint, Pinterest is showing strong performance compared to many other platforms.
Shopping ads on Pinterest deliver 3× higher conversion and sales lift and generate 2× higher return on ad spend (ROAS).
Source: Pinterest 3
Pinterest Revenue Statistics
Pinterest generated around $4.25 billion in revenue in 2025, its highest-ever revenue and a 14% increase from 2024.
In 2024, Pinterest generated $3.65 billion, showing a 19.4% rise compared to the previous year.
Pinterest’s revenue reached around $3.05 billion in 2023, growing 9% from 2022’s $2.80 billion revenue.
Here is a table with a breakdown of Pinterest’s annual revenue over the past years:
| Year | Revenue | Percentage Increase |
|---|---|---|
| 2025 | $4.25 billion | 14% |
| 2024 | $3.65 billion | 19.4% |
| 2023 | $3.05 billion | 9% |
| 2022 | $2.80 billion | 8.7% |
| 2021 | $2.57 billion | 52.7% |
| 2020 | $1.69 billion | 48% |
| 2019 | $1.14 billion | 51.2% |
| 2018 | $755 million | 59.8% |
| 2017 | $472 million | 58.2% |
| 2016 | $298 million | – |
Source: Statista 3
Pinterest Revenue By Region
In 2025, the U.S. and Canada generated $3.17 billion in Pinterest revenue Europe contributed $776 million
At the same time, the rest of the world generated $3.1 million in revenue.
In 2024, the North American region brought in $2.8 billion in revenue, and the European region contributed $593 million to Pinterest’s annual revenue.
During the same period, Pinterest’s revenue from the rest of the world was around $169 million, nearly 74% less than Europe.
Here is a table with Pinterest’s annual revenue by region:
| Year | United States & Canada | International | Europe | Rest of The World |
|---|---|---|---|---|
| 2025 | $3.17 billion | – | $776 million | 274 million |
| 2024 | $2.8 billion | $125 million | $593 million | $169 million |
| 2023 | $2.44 billion | – | $483 million | $125 million |
| 2022 | $2.30 billion | – | $398 million | – |
| 2021 | $2.01 billion | $562 million | – | – |
| 2020 | $1.42 billion | $268 million | – | – |
| 2019 | $1.02 billion | $117 million | – | – |
| 2018 | $697.17 million | $58.76 million | – | – |
| 2017 | $443.84 million | $29.01 million | – | – |
Source: Statista 4
Pinterest Average Revenue Per User
With an average revenue per user of $2.16, Pinterest reached its highest ARPU in Q4 2025.
While in Q3 and Q2 2025, Pinterest’s ARPU hovered at $1.78 and $1.74.
Here is a table showing Pinterest’s Average Revenue Per User by quarter:
| Year | Average Revenue Per User |
|---|---|
| Q4 2025 | $1.52 |
| Q3 2025 | $1.74 |
| Q2 2025 | $1.78 |
| Q1 2025 | $2.16 |
| Q4 2024 | $2.12 |
| Q3 2024 | $1.7 |
| Q2 2024 | $1.64 |
| Q1 2024 | $1.46 |
| Q4 2023 | $2 |
| Q3 2023 | $1.61 |
| Q2 2023 | $1.53 |
| Q1 2023 | $1.32 |
| Q4 2022 | $1.96 |
| Q3 2022 | $1.56 |
| Q2 2022 | $1.54 |
| Q1 2022 | $1.33 |
| Q4 2021 | $1.93 |
| Q3 2021 | $1.41 |
| Q2 2021 | $1.32 |
| Q1 2021 | $1.04 |
| Q4 2020 | $1.57 |
| Q3 2020 | $1.03 |
| Q2 2020 | $0.7 |
| Q1 2020 | $0.77 |
| Q4 2019 | $1.22 |
| Q3 2019 | $0.9 |
| Q2 2019 | $0.83 |
| Q1 2019 | $0.83 |
Source: Statista 5
