Roblox Average Bookings Per DAU 2018 To 2026 (ABPDAU By Quarter)

“Average Bookings per DAU (often abbreviated as ABPDAU) is a key financial metric used by Roblox that measures the total virtual currency and in-game spending generated, on average, by each daily active user over a specific period (such as a quarter)”

Roblox Average Bookings Per DAU Over The Years

Q4 average for each year; 2026 shows Q2 2026

Source : Resourcera

*2026 reflects Q2 2026, the latest quarter reported at the time of update. Source: Roblox Corporation. © Resourcera.

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Table Showing Roblox Average Bookings Per DAU Over The Years

Detailed Insights on Roblox Average Bookings Per DAU

Roblox’s average bookings per DAU was $12.66 in Q2 2026. This is a 3.5% drop from $13.12 in Q1 2026 and a 1.6% drop from $12.86 ‘ABPDAU’ in Q2 2025.

From Q1 2022 to Q2 2026, revenue in every quarter except Q4 ranged from $11.67 billion to $13.12 billion. Q4 revenue was consistently higher, ranging from $15.29 billion to $15.97 billion during the same period. The most recent fourth quarter, Q4 2025, came in at $15.38, which is 3.7% lower than the $15.97 recorded in Q4 2024. 

The highest levels of Roblox ‘AVBPDAU’ came in 2020 and 2021, it peaked at $17.30 in Q4 2020 and stayed above $13 through all four quarters of 2021. Before that, the first three quarters of 2019 were all below $10.

Roblox Daily Users Have Grown Much Faster Than Spending Per User

Roblox’s user base has expanded far more than the amount each user spends. Roblox daily active users grew from 13.7 million in Q4 2018 to 144.5 million in Q4 2025, which is about 10.5 times larger. Over the same period, average bookings per DAU rose from $10.44 to $15.38, an increase of 47.3%.

The gap is even clearer when compared with the peak. Daily active users went from 37.1 million in Q4 2020 to 144.5 million in Q4 2025, nearly four times higher. Average bookings per DAU fell 11.1% between those two quarters, from $17.30 to $15.38.

This shows that Roblox’s bookings growth is coming from more users, not from higher spending per user. In Q3 2025, daily active users were up 70.4% year over year at 151.5 million, while average bookings per DAU was almost flat at $12.68 compared with $12.70 a year earlier.

Roblox Revenue Keeps Rising Even With Flat Bookings Per User

Roblox revenue reached $1.46 billion in Q2 2026, up 35.2% from $1.08 billion in Q2 2025. Average bookings per DAU slipped 1.6% in the same period. Revenue has now grown for 15 quarters in a row, starting from Q4 2022.

The long-term difference is large. Quarterly revenue grew from $119.2 million in Q2 2019 to $1.46 billion in Q2 2026, which is about 12.2 times higher. Average bookings per DAU grew 44.2% over the same seven years, from $8.78 to $12.66.

Bookings and revenue are not the same number. Bookings reflect what users spend in a quarter, while revenue is recognized over time. In Q4 2025, average bookings of $15.38 across 144.5 million daily users works out to about $2.22 billion in bookings, compared with $1.42 billion in reported revenue.

Notable Data Points on Roblox Average Bookings Per DAU

• The fourth quarter was the highest quarter of the year for Roblox average bookings per DAU in every full year from 2019 to 2025.
• Roblox averaged $14.76 in bookings per DAU across its eight fourth quarters, compared with $12.26 across the other 23 quarters in the data.
• Roblox average bookings per DAU reached $15 or more in eight quarters, and six of those eight were fourth quarters.
• The largest quarterly drop came in Q1 2022, when average bookings per DAU fell 25.0% from $15.57 to $11.67.
• The largest quarterly jump came in Q2 2020, when average bookings per DAU rose 40.0% from $10.58 to $14.81.
• Adding the four quarters together, 2021 was the highest year at $59.95 in bookings per DAU, followed by 2020 at $56.42.
• The yearly total has increased three years in a row, from $51.15 in 2022 to $51.33 in 2023, $52.57 in 2024, and $53.26 in 2025.
• The Q1 2026 figure of $13.12 was the highest first quarter value since Q1 2021, when it stood at $15.48.
• The first half of 2026 added up to $25.78 in bookings per DAU, which is 2.3% higher than the $25.20 recorded in the first half of 2025.
• The Q2 2026 figure of $12.66 is 26.8% below the Q4 2020 peak of $17.30.
• The Q4 2020 peak of $17.30 is nearly double the Q2 2019 low of $8.78.

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