LinkedIn has grown into a massive professional ecosystem with over 1.2 billion registered users and approximately 582 million monthly active users across 200+ countries. The Asia-Pacific region leads in user volume, contributing more than 326 million members. At the same time, the United States alone accounts for over 234 million registered users, making it the top country by user count.
Demographic insights reveal that nearly 60% of LinkedIn’s user base is male, and millennials make up the largest age group, closely followed by Gen Z (28.7%). These patterns matter, especially for brands and B2B marketers looking to fine-tune their LinkedIn advertising strategies.
This blog dives deep into the latest LinkedIn statistics: total users, monthly actives, user distribution by region, age, and gender, and key behavioural insights. Whether you’re a marketer, recruiter, or analyst, these numbers will help you understand how to reach the right audience on LinkedIn in 2025.
Take a look at the LinkedIn Users Infographics before starting:
Key LinkedIn Users Statistics At A Glance
- As of 2025, LinkedIn has over 1.2 billion users across 200 countries.
- LinkedIn has more than 582 million monthly active users as of 2025.
- 56.9% of LinkedIn registered users are males, and 43.1% are females.
- Users consume 138 hours of skill development and educational videos on the platform.
- As of 2025, more than 11K LinkedIn users apply for jobs per minute.
- Over 69 million companies and 139,000 schools and institutions have LinkedIn accounts.
Number of LinkedIn Users Worldwide In 2025
As of 2025, LinkedIn has more than 1.2 billion users worldwide, spanning across 200 countries. This is a 20% increase from 1 billion last year.
Since 2020, the platform has maintained an average growth rate of 11.64%. It is one of the most popular social media platforms in the world by user count.
The table below shows the detailed breakdown of the year-on-year growth of LinkedIn users globally:
| Year | Number Of LinkedIn Users | YoY User Growth Rate |
|---|---|---|
| 2016 | 450 million | 18.42% |
| 2017 | 491 million | 9.11% |
| 2018 | 556 million | 13.24% |
| 2019 | 604 million | 8.63% |
| 2020 | 690 million | 14.24% |
| 2021 | 756 million | 9.56% |
| 2022 | 830 million | 9.52% |
| 2023 | 930 million | 12.05% |
| 2024 | 1 billion | 7.53% |
| 2025 | 1.2 billion | 20% |
Source: LinkedIn, DataReportal
LinkedIn Users by Country
The United States has over 234 million registered LinkedIn users, making it the country with the most users on the platform.
India and Brazil rank second and third with over 148 million and 83 million users, respectively.
The United Kingdom has over 42 million LinkedIn users, making it the fourth-largest market for the platform.
The table shows the top ten markets for LinkedIn by users:
| Country | Number of Registered Users |
|---|---|
| United States | 239 million |
| India | 155 million |
| Brazil | 86 million |
| United Kingdom | 43 million |
| France | 34 million |
| Indonesia | 33 million |
| Canada | 26 million |
| Mexico | 27 million |
| DACH | 27 million |
| Italy | 23 million |
Source: LinkedIn
Average Monthly Users of LinkedIn
As of 2025, over half, or 582 million, of LinkedIn registered users use it per month, which makes it one of the most popular social media platforms worldwide by monthly active users (MAU).
As the total registered users count keeps increasing, the monthly average user count will also rise. It is projected that this figure will cross 600 million by the end of 2026.
In contrast, more than 200 million LinkedIn registered users, which is around 16.2% of its user base, use it daily.
Source: Statista
LinkedIn Users by Gender
As of 2025, most of LinkedIn’s users are males, accounting for around 56.9% of its user base. While around 43.1% of its users are female.
The gender gap has decreased over the years and is expected to close by the end of this decade.
Here is a table showing the gender split of LinkedIn users.
| Male | Female |
|---|---|
| 56.9% | 43.1% |
Source: Statista
LinkedIn Users by Age Group
Millennials aged 25 to 34 account for approximately 47.3% of LinkedIn’s global users, making them the largest demographic on the platform. Gen Z users represent about 28.7% of the total user base.
Another 20.7% of the platform’s users are from the 35 to 44 years age group.
Here is the complete breakdown of LinkedIn’s user base by age groups:
| Age Group | Percentage of LinkedIn’s User Base |
|---|---|
| 18 to 24 Years | 28.7% |
| 25 to 34 Years | 47.3% |
| 35 to 54 Years | 20.7% |
| 55+ Years | 3.3% |
Source: Statista
Number of Companies And Schools Listed on LinkedIn
According to the latest data from 2025, over 69 million companies and organizations have listed themselves on LinkedIn. This highlights the significant trust companies place in the platform for both their marketing and recruitment strategies.
In 2023, around 67 million companies were listed on LinkedIn, representing a decrease of about 2.90% compared to the previous year. Since 2021, the number of listed companies on the platform has grown at an average annual rate of 6.58%.
Compared to companies, over 139,000 schools globally have also listed themselves on LinkedIn.
Source: LinkedIn
LinkedIn Engagement and Usage Statistics
According to LinkedIn, over 14,000 connections are made every minute on the platform. Its users view more than 1.7 million feed updates per minute. Thousands of registered users apply for jobs every minute and get hired by popular organizations. In addition to these, here are various interesting LinkedIn usage statistics you should know:
Average Content Consumption Time on LinkedIn
As of 2025, LinkedIn users consume over 138 hours of educational content every minute. Users engage in learning new skills for the profession, which reflects the trust they put in the platform.
According to recent data, users are 20 times more likely to share a video with their connections. This data is valuable for marketers and businesses as they can plan their marketing strategies better to reach a wider audience.
Source: LinkedIn
Number of Job Applications on LinkedIn
As of 2025, over 11,000 registered LinkedIn users apply for jobs every minute. This is over 660,000 per hour, 15.84 million per day, and 475.2 million per month.
This shows how LinkedIn has become a reliable source for professionals to find jobs according to their skills and requirements.
Source: LinkedIn
Number of People Hired on LinkedIn
Of 11K job applications on LinkedIn per minute, around 7 people are hired every minute. This makes it one of the most used platforms for job seekers.
LinkedIn and Indeed are considered the top two platforms by job seekers worldwide. Over 75% of job seekers globally used LinkedIn to get hired for their new opportunities.
Source: LinkedIn, WestWoodOne
Most Followed Hashtags on LinkedIn
As of 2025, #innovation is the most followed hashtag on LinkedIn, with over 38.6 million followers. #management and #digitalmarketing rank second and fourth in the list, with more than 35.8 million and 27.2 million followers, respectively.
#technology follows next with over 26.3 million followers on LinkedIn.
Here are the top 10 most followed hashtags on LinkedIn:
| Hashtags | Number of Followers |
|---|---|
| #innovation | 38.6 million |
| #management | 35.8 million |
| #digitalmarketing | 27.2 million |
| #technology | 26.3 million |
| #creativity | 25.1 million |
| #futurism | 23.4 million |
| #startups | 21.1 million |
| #marketing | 20.3 million |
| #socialmedia | 19.6 million |
| #socialnetworking | 18.9 million |
Source: Sendible
Number of LinkedIn Employee Globally
As of 2025, LinkedIn has over 18,500 full-time employees in offices across 30 cities worldwide. In 2022, the platform had around 21,000 employees, and in 2023, it decreased by 7.62% to 19,400 employees.
However, it is projected that the number will grow again and cross 20,000 by 2028.
Source: LinkedIn, Statista
LinkedIn’s Global Leadership by Gender
Around 53.7% of LinkedIn employees are in leadership positions globally, while about 46% are females.
The gender gap in leadership positions is decreasing rapidly and will be on par by the end of this decade.
The table below shows the detailed breakdown of global leadership positions in LinkedIn by gender over the years:
| Year | Male | Female |
|---|---|---|
| 2022 | 54.5% | 46% |
| 2023 | 53.5% | 46% |
| 2025* | 53.7% | 46% |
LinkedIn Employees by Ethnicity
Around 40.7% of LinkedIn’s employees are of Asian ethnicity, while 36.4% are white. The platform also employs 7.6% of Latinos and 6.8% of Blacks.
There are another 8.5% of employees who refused to reveal their race or ethnicity.
This table shows LinkedIn employees by ethnicity:
| Ethnicity | Share of LinkedIn Employees |
|---|---|
| Asian | 40.7% |
| White | 36.4% |
| Latino | 7.6% |
| Black | 6.8% |
| 2 or more races | 2.6% |
| Another race or ethnicity | 0.2% |
| Not disclosed | 5.7% |
Source: Statista
LinkedIn Employees by Gender
Around 51.9% of LinkedIn employees are males, and 47.3% are females. Over the last five years, the number of female employees has increased, while the number of male employees has decreased.
Here is the share of LinkedIn employees by gender growth over the years:
| Year | Share of Male Employees | Share of Female Employees |
|---|---|---|
| 2020 | 55% | 44.4% |
| 2021 | 54.3% | 45% |
| 2022 | 52.1% | 47% |
| 2025 | 51.9% | 47.3% |
About 57.6% of LinkedIn’s non-technical roles are held by females, while males hold a comparatively low 40% of roles. Of these non-technical roles, 53% are held by white women and 63.8% are held by Asian men.
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