Introduced as a competitor to X, Meta’s Threads has become one of the world’s fastest-growing social platforms. As of 2026, Threads has more than 450 million monthly active users and over 137 million daily active users, showcasing its impact as a solid player in the microblogging niche.
The platform is mainly adopted by Gen Z and is set to contribute nearly $11.3 billion to Meta’s revenue in 2026.
In this post, we’ll go over the most influential statistics about Threads users, growth, usage, and revenue.
Threads Users Key Insights (2026)
- Threads has 450 million monthly active users and 137 million daily active users in 2026.
- 33.9 million users actively access Threads each month in the United States.
- 57% of Threads users are male, while 43% are female.
- Threads generated around $8 billion in revenue in 2025.
Threads Users Over The Years (2023 to 2026)
Threads, Meta’s text-based social platform, has experienced remarkable growth since its launch in July 2023.
As of January 2026, the platform has over 450 million monthly active users (MAUs).
From Sep 2025 to January 2026, Threads’ monthly active user base grew by a remarkable 12.5%.
Threads launched in July 2023 and exploded to 104 million users in just five days, but early hype faded with DAU dropping from 49 million to 10 million by late 2023.
Then in 2024, MAU climbed steadily with 150 million in Q1, and flat in Q2, further jumping to 200 million in Q3 and 275 million by year-end.
In 2025, MAU kicked off strong at 305 million in Q1, reached 350 million in Q2, and peaked at 400 million in Q3 with a 30%+ yearly gain.
Let’s see the growth of Threads’ MAUs over time:
| Month & Year | Users |
|---|---|
| Sep 2023 | 104 million |
| Dec 2023 | 130 million |
| March 2024 | 150 million |
| June 2024 | 150 million |
| Sep 2024 | 200 million |
| December 2024 | 275 million |
| March 2025 | 305 million |
| June 2025 | 350 Million |
| Sep 2025 | 400 Million |
| Jan 2026 | 450 Million |
Sources:Threads, Statista, Forbes
Threads Daily Active Users
Threads’ daily active users (DAU) reached 137 million by early 2026, with growth of around 19% from 115 million reported in mid-2025.
The platform had 49 million DAUs shortly after its launch in July 2023. In June 2025, DAU hit 115.1 million, up 127% year-over-year, nearing rival X’s 132 million daily active users.
Here’s a table summarizing Threads’ daily active users (DAU) over the years:
| Year (Period) | DAU (in millions) |
|---|---|
| July 2023 (Launch Peak) | 49 million |
| Late 2023 | ~10 million |
| Dec 2024 | 100 million |
| June 2025 | 115.1 million |
| Jan 2026 (Current) | 137 million |
Source: TechCrunch, Forbes
Threads Users In USA
As of 2026, Threads has approximately 33.9 million monthly active users (MAUs) in the United States, marking an increase from 23.7 million in 2023.
This is a heavy increase of 42.99% just within 2 years, when monthly active users were 23.7 million.
In the United States, Threads has around 16.6 million daily active users as of January 2026.
Threads Users By Age And Gender
57% of Threads users are men, while the remaining 43% are women.
Threads was most popular among users aged 25 to 34, who made up 28.75% of its user base.
This was followed by the 18 to 24 age group at 20.36%, and users aged 35 to 44, who accounted for 19.15%.
| Age Group | % of Users |
|---|---|
| 18-24 years | 20.36% |
| 25-34 years | 28.75% |
| 35-44 years | 19.15% |
Source: Statista
Threads Users By Country
As of 2026, Taiwan accounts for 21.08% of Threads’ total traffic, making it the most engaged country audience.
The United States has 14.85% of Threads user traffic, and 40.95% of those use desktop devices to use Threads, and 59.04% use mobile devices.
India contributes 7.33% of Threads user traffic, with 13.19% of users using desktop and 86.81% using mobile devices.
Another 7.03% of Threads traffic comes from Japan, while 4.99% is from Brazil.
Here is a table showing Threads user traffic by country:
| Country | % of Traffic on Threads.com |
|---|---|
| Taiwan | 21.08% |
| United States | 14.85% |
| India | 7.33% |
| Japan | 7.03% |
| Brazil | 4.99% |
Source: Semrush
Note: The data presented above under “Threads users by country” is derived from traffic analysis in the countries with the highest number of Threads users. This information is collected and provided by Semrush. These numbers represent traffic coming to Threads.com from different countries.
Threads Users Growth Statistics
Within just two hours of launch in July 2023, Threads had already attracted a promising 2 million signups, signaling early excitement about the new platform.
In just four hours, that number grew to 5 million, as more users jumped on board, eager to see what the platform had to offer.
According to internal data shared by The Verge, Threads saw huge activity in its first 24 hours. By the next morning, over 30 million people had created profiles. Users posted more than 95 million times and gave out 190 million likes, all within a single day.
Here is a table showing the growth of Threads users after the launch:
| Time Since Threads Launched | Threads Signups |
|---|---|
| 2 hours | 2 million |
| 4 hours | 5 million |
| 7 hours | 10 million |
| 12 hours | 20 million |
| 16 hours | 30 million |
| 2 days | 70 million |
| 4 days | 90 million |
| 5 days | 104 million |
Threads Initial Users Growth Compared To Other Platforms
Threads reached 1 million users in just 1 hour, making it the fastest-growing social platform to date. Before that, ChatGPT held the record by hitting the same milestone in 5 days.
Meta’s prior social platforms, like Facebook, took 7 months, and Instagram took around 75 days to reach 1 million users.
In contrast, Netflix and Airbnb took much longer to grow, reaching 1 million users in 3.5 years and 2.5 years, respectively. This slower pace reflects the traditional path of building trust and scaling in their industries.
Here is a table showing the time taken to reach 1 million users for top online platforms:
| Platform | Time Taken To Reach 1 Million Users |
|---|---|
| Threads | 1 Hour |
| ChatGPT | 5 Days |
| 2.5 Months | |
| Spotify | 5 Months |
| Dropbox | 7 Months |
| 7 Months | |
| FOURSQUARE | 1 Year 1 Month |
| 2 Years | |
| Airbnb | 2 Years 6 Months |
| Netflix | 3 Years 6 Months |
Source: Statista
Time Spent Using Threads
As of 2026, Threads users spend an average of 34 minutes on the app each month.
On average, users spend around 5 minutes and 24 seconds daily on Threads.
They open the app on about 23.9% of the days in a month, which equals roughly 7 days.
On average, Threads users log around 20.2 sessions per month, indicating short but frequent visits.
Threads App Downloads
Threads had the highest number of downloads in July 2023, with 73.14 million installs across the App Store and the Play Store.
In March 2024, the Threads app saw 27.98 million downloads, an increase of 7.16% from February.
In February 2024, downloads were 26.11 million, a 15.06% decrease from January’s 30.74 million.
Threads App downloads dropped to 25.06 million in August 2023 and continued to decline through October and November, with 13.18 million and 12.58 million downloads, respectively.
Here is a table with the Threads app downloads over time:
| Year | Threads App Downloads |
|---|---|
| Jan 2026 | 18 million |
| March 2024 | 27.98 million |
| February 2024 | 26.11 million |
| January 2024 | 30.74 million |
| December 2023 | 35.78 million |
| November 2023 | 12.58 million |
| October 2023 | 13.18 million |
| September 2023 | 20.87 million |
| August 2023 | 25.06 million |
| July 2023 | 73.14 million |
Source: Statista
Threads App Downloads By Country
Threads is currently available in over 100 countries worldwide.
India leads in Threads app installations, accounting for 32% of total downloads globally. Following closely is Brazil, contributing 22% to the overall install base.
The United States holds the third position with 16% of Threads’ app installations. Meanwhile, Mexico makes up 8%, and Japan contributes 5% of Threads app downloads.
| Country | Percentage of Global Downloads |
|---|---|
| India | 32% |
| Brazil | 22% |
| United States | 16% |
| Mexico | 8% |
| Japan | 5% |
Source: Business Today
Threads Vs X (Twitter)
Threads entered the social media market as Twitter’s major competition. But when it comes to user engagement and retention, Threads and X (formerly Twitter) show striking differences.
Threads users spend an average of just 5 minutes per day on the platform. Despite the lower time spent, Threads boasts a much higher brand engagement rate of 0.45%.
On the other hand, users on X spend significantly more time on the app, about 34 minutes daily. However, its brand engagement rate is just 0.02%, much lower than Threads. Moreover, X has experienced a decline in its U.S. user base, dropping from 368 million to 335 million in 2024.
Here is a comparison table showing the differences between Threads and X:
| Metric | Threads | X (Twitter) |
|---|---|---|
| Monthly Active Users (MAUs) | 450 million | 611 million |
| Daily Active Users (DAUs) | 137 million | 132 million |
| Average Daily Time Spent | 5 minutes | 34 minutes |
| Brand Engagement Rate | 0.45% | 0.02% |
| Monetization | Ads | Facing ad revenue challenges |
| Content Moderation | Strict, Instagram-style policies | Relaxed under Elon Musk |
Sources: Social Meep, TechSpot, Vogue Business
Threads Revenue Statistics
Threads generated around $4.4 billion in revenue in 2024. The platform is expected to double its revenue, reaching approximately $8 billion in 2025, reflecting an 81.8% year-over-year growth.
By 2026, the platform is projected to generate an impressive $11.3 billion, highlighting its increasing role in Meta’s overall business strategy.
In 2023, Threads brought in about $0.9 billion in revenue.
Sources: Bloomberg, Meta, Business Post
Most Followed Threads Users In 2026
As of 2026, the most followed users on Threads include Neymar Jr. with 23.95 million followers, followed by Selena Gomez at 20.5 million. Other top celebrities include Kylie Jenner with 18.8 million, Kim Kardashian with 16.8 million, and Shakira with 14.9 million followers.
Also making the list are Will Smith with 11.5 million, Khloé Kardashian with 11.7 million, and MrBeast (Jimmy Donaldson) with 11.6 million followers.
Here are the top 10 most-followed users on Threads:
| Threads User | Number of Followers |
|---|---|
| Neymar Jr | 23.95 million |
| Selena Gomez | 20.5 million |
| Kylie Jenner | 18.8 million |
| Kim Kardashian | 16.8 million |
| Shakira | 14.9 million |
| Will Smith | 11.5 million |
| Khloé Kardashian | 11.7 million |
| MrBeast | 11.6 million |
| Kourtney Kardashian | 10.1 million |
| Mark Zuckerberg | 5.4 million |
Source: Threads
Final Thoughts
Coming to the conclusion, Threads has come a long way since it launched in 2023. No other platform had such a huge engagement just after its launch.
Having 450 million monthly active users within just 2 years is a massive win, especially with 137 million checking in daily. Indeed, it is a real challenger to X.
Sure, time spent per user is still short, but those high engagement rates and smart ad plans show huge potential ahead.
