Introduced as a competitor to X, Meta’s Threads has become one of the world’s fastest-growing social platforms. As of 2025, Threads has more than 320 million monthly active users and over 100 million daily active users, showcasing its impact as a solid player in the microblogging niche.
The platform is mainly adopted by Gen Z and is set to contribute nearly $9 billion to Meta’s revenue in 2025.
In this post, we’ll go over the most influential statistics about Threads users, growth, usage, and revenue.
Threads Users Statistics Top Picks For 2025
- Threads has 320 million monthly active users and 100 million daily active users in 2025.
- 30 million users actively access Threads in the United States.
- 57% of Threads users are male, while 43% are female.
- Threads is set to generate $8 billion in revenue in 2025.
Threads Users Statistics For 2025
Threads, Meta’s text-based social platform, has experienced remarkable growth since its launch in July 2023. As of January 2025, the platform has over 320 million monthly active users (MAUs), up from 300 million in December 2024.
From November 2024 to January 2025, Threads’ monthly active user base grew by a remarkable 16.4%.
Threads’ monthly active users increased by 9.1% from December 2024 to January 2025, showing steady momentum in just one month.
This increase is due to Threads’ daily addition of over a million new members, which reflects its quick rise in the social media world.
Let’s see the growth of Threads’ MAUs over time:
| Month & Year | Users |
|---|---|
| July 2023 | 104 million |
| August 2023 | 122 million |
| September 2023 | 130 million |
| October 2023 | 132 million |
| November 2023 | 137 million |
| December 2023 | 141 million |
| February 2024 | 130 million |
| April 2024 | 150 million |
| July 2024 | 175 million |
| August 2024 | 200 million |
| November 2024 | 275 million |
| December 2024 | 300 million |
| January 2025 | 320 million |
Sources: TechCrunch, Meta, Verge, Threads
Threads Daily Active Users
Meta’s Threads has over 100 million daily active users as of 2025.
The platform had 49 million DAUs shortly after its launch in July 2023.
In the United States, Threads has around 1.6 million daily active users as of February 2024.
Source: TechCrunch
Threads Users In The US
As of 2025, Threads has approximately 30 million monthly active users (MAUs) in the United States, marking an increase from 23.7 million in 2023. The platform’s U.S. user base is projected to grow to 33.9 million MAUs by the end of 2025.
Threads Users By Age And Gender
As of April 2025, over 57% of Threads users are men, while the remaining 43% are women.
As of early 2025, Threads was most popular among users aged 25 to 34, who made up 28.75% of its user base.
This was followed by the 18 to 24 age group at 20.36%, and users aged 35 to 44, who accounted for 19.15%.
Source: Backlinko
Threads Users By Country
In 2025, Armenia stands out with 48.26% of Threads’ total users, making it the app’s most engaged audience by country. Interestingly, 100% of users in Armenia access Threads via mobile devices, highlighting a strong mobile-first digital culture.
The United States has 17.32% of Threads users, and 100% of those use desktop devices to use Threads.
Germany contributes 7.91% of Threads users, with 94.29% of users using desktop and only 5.71% using mobile devices.
5.23% of Threads users come from Vietnam, while 5.07% of users are from the Philippines.
Here is a table showing Threads users by country:
| Country | % of Threads Users | Mobile Devices | Desktops |
|---|---|---|---|
| Armenia | 48.26% | 0% | 100% |
| United States | 17.32% | 100% | 0% |
| Germany | 7.91% | 94.29% | 5.71% |
| Vietnam | 5.2% | 100% | 0% |
| Philippines | 5.07% | 43.08% | 56.92% |
Source: Semrush
Threads Users Growth Statistics
Within just two hours of launch in July 2023, Threads had already attracted a promising 2 million signups, signaling early excitement about the new platform.
In just four hours, that number grew to 5 million, as more users jumped on board, eager to see what the platform had to offer.
Twelve hours in, and Threads had already hit 20 million signups, further solidifying its place as one of the fastest-growing social media platforms.
In just five days, Threads reached an impressive 100 million signups, capturing the world’s attention and establishing itself as a force to be reckoned with in the social media scene.
Here is a table showing the growth of Threads users after the launch:
| Time Since Threads Launched | Threads Signups |
|---|---|
| 2 hours | 2 million |
| 4 hours | 5 million |
| 7 hours | 10 million |
| 12 hours | 20 million |
| 16 hours | 30 million |
| 2 days | 70 million |
| 4 days | 90 million |
| 5 days | 100 million |
Sources: Meta, Threads, EMarketer, TechCrunch, Statista
Threads Initial Users Growth Compared To Other Platforms
Threads reached 1 million users in just 1 hour, making it the fastest-growing social platform to date. Before that, ChatGPT held the record by hitting the same milestone in 5 days.
Meta’s prior social platforms, like Facebook, took 7 months, and Instagram took around 75 days to reach 1 million users.
In contrast, Netflix and Airbnb took much longer to grow, reaching 1 million users in 3.5 years and 2.5 years, respectively. This slower pace reflects the traditional path of building trust and scaling in their industries.
Here is a table showing the time taken to reach 1 million users for top online platforms:
| Platform | Time Taken To Reach 1 Million Users |
|---|---|
| Threads | 1 Hour |
| ChatGPT | 5 Days |
| 2.5 Months | |
| Spotify | 5 Months |
| Dropbox | 7 Months |
| 10 Months | |
| FOURSQUARE | 1 Year 1 Month |
| 2 Years | |
| Airbnb | 2 Years 6 Months |
| Netflix | 3 Years 6 Months |
Source: Statista
Time Spent Using Threads
As of 2025, Threads users spend an average of 34 minutes on the app each month.
They open the app on about 23.9% of the days in a month, which equals roughly 7 days.
On average, Threads users log around 20.2 sessions per month, indicating short but frequent visits.
According to internal data shared by The Verge, Threads saw huge activity in its first 24 hours. By the next morning, over 30 million people had created profiles. Users posted more than 95 million times and gave out 190 million likes, all within a single day.
Threads App Downloads
Threads had the highest number of downloads in July 2023, with 73.14 million installs across the App Store and the Play Store.
In March 2024, the Threads app saw 27.98 million downloads, an increase of 7.16% from February.
In February 2024, downloads were 26.11 million, a 15.06% decrease from January’s 30.74 million.
Threads App downloads dropped to 25.06 million in August 2023 and continued to decline through October and November, with 13.18 million and 12.58 million downloads, respectively.
Here is a table with the Threads app downloads over time:
| Year | Threads App Downloads |
|---|---|
| March 2024 | 27.98 million |
| February 2024 | 26.11 million |
| January 2024 | 30.74 million |
| December 2023 | 35.78 million |
| November 2023 | 12.58 million |
| October 2023 | 13.18 million |
| September 2023 | 20.87 million |
| August 2023 | 25.06 million |
| July 2023 | 73.14 million |
Source: Statista
Threads App Downloads By Country
Threads is currently available in over 100 countries worldwide.
India leads in Threads app installations, accounting for 32% of total downloads globally. Following closely is Brazil, contributing 22% to the overall install base.
The United States holds the third position with 16% of Threads’ app installations. Meanwhile, Mexico makes up 8%, and Japan contributes 5% Threads app downloads.
| Country | Percentage of Global Downloads |
|---|---|
| India | 32% |
| Brazil | 22% |
| United States | 16% |
| Mexico | 8% |
| Japan | 5% |
Source: Business Today
Threads Vs X (Twitter)
Threads entered the social media market as Twitter’s major competition. But when it comes to user engagement and retention, Threads and X (formerly Twitter) show striking differences.
Threads spend an average of just 3 minutes per day on the platform. Despite the lower time spent, Threads boasts a much higher brand engagement rate of 0.45%.
On the other hand, users on X spend significantly more time on the app, about 34 minutes daily. However, its brand engagement rate is just 0.02%, much lower than Threads. Moreover, X has experienced a decline in its U.S. user base, dropping from 368 million to 335 million in 2024.
Threads is set to introduce ads in early 2025 with a careful, brand-friendly approach, while X continues to struggle with declining ad revenue and advertiser trust following controversial platform changes.
Here is a comparison table showing the differences between Threads and X:
| Metric | Threads | X (Twitter) |
|---|---|---|
| Monthly Active Users (MAUs) | 320 million | 600 million |
| Daily Active Users (DAUs) | 100 million | 250 million |
| Average Daily Time Spent | 3 minutes | 34 minutes |
| Brand Engagement Rate | 0.45% | 0.02% |
| Monetization | Ads starting in 2025 | Facing ad revenue challenges |
| Content Moderation | Strict, Instagram-style policies | Relaxed under Elon Musk |
Sources: Social Meep, TechSpot, Vogue Business
Threads Revenue Statistics
Threads generated around $4.4 billion in revenue in 2024. The platform is expected to double its revenue, reaching approximately $8 billion in 2025, reflecting an 81.8% year-over-year growth.
By 2026, the platform is projected to generate an impressive $11.3 billion, highlighting its increasing role in Meta’s overall business strategy.
In 2023, Threads brought in about $0.9 billion in revenue.
Sources: Bloomberg, Meta, Business Post
Most Followed Threads Users In 2025
As of April 2025, the most followed users on Threads include Neymar Jr. with 21.5 million followers, followed by Selena Gomez at 19.2 million. Other top celebrities include Kylie Jenner with 16.8 million, Kim Kardashian with 15.5 million, and Shakira with 11.6 million followers.
Also making the list are Will Smith with 10.7 million, Khloé Kardashian with 10.7 million, and MrBeast (Jimmy Donaldson) with 10.3 million followers.
Here are the top 10 most-followed users on Threads:
| Threads User | Number of Followers |
|---|---|
| Neymar Jr | 21.5 million |
| Selena Gomez | 19.2 million |
| Kylie Jenner | 16.8 million |
| Kim Kardashian | 15.5 million |
| Shakira | 11.6 million |
| Will Smith | 10.7 million |
| Khloé Kardashian | 10.7 million |
| MrBeast | 10.3 million |
| Kourtney Kardashian | 8.6 million |
| Mark Zuckerberg | 4.6 million |
Source: Threads