X (Twitter) ranks 14th in the list of the most popular social media platforms worldwide as of 2025, with over 586 million monthly active users (MAU) and 245 million monetized daily active users (mDAU). The United States of America has over 103.9 million X users, making it the largest market for X (Twitter).
An average X user spends around 34.1 minutes daily and 5 hours and 19 minutes monthly using it. Around 60.6% of its users use it to stay updated with the latest news and current affairs, making it the top news app in various countries worldwide.
This blog will provide you with all the important insights into X (Twitter)’s monthly and daily active users, demographics, and usage statistics. These data points will help businesses and marketers to target their audiences with improved strategies.
Key X (Twitter) Statistics At A Glance (2025)
- X (Twitter) has over 586 million MAUs (monthly active users) worldwide in 2025.
- The platform had over 245 million DAU (daily active users) globally in 2022.
- The United States has over 103.9 million X (Twitter) users, the highest in the world.
- X (Twitter) has around 66.27% male and 33.73% female users.
- Around 90% of X (Twitter) users have an extra account on other social media platforms.
X (Twitter) Overview
| Launch Date | July 15, 2006 (Twitter) & July 23, 2023 (Rebranded to X) |
| Industry | Communication |
| Headquarters | Bastrop, Texas, United States |
| Founders | Jack Dorsey, Biz Stone, Noah Glass, and Evan Williams |
How Many X (Twitter) Users Are There
X (Twitter) has around 586 million monthly active users globally as of 2025, a 51.03% increase from 388 million in 2024.
The MAU of X (Twitter) in 2024 decreased by 7.84% from 421 million in 2023.
The platform had around 40 million monthly active users in 2010 and crossed 300 million for the first time in 2015.
The table below shows the monthly active users of X (Twitter) worldwide in the last 10 years:
| Years | X Monthly Active Users |
|---|---|
| 2016 | 313 million |
| 2017 | 310 million |
| 2018 | 298 million |
| 2019 | 312 million |
| 2020 | 347 million |
| 2021 | 362 million |
| 2022 | 401 million |
| 2023 | 421 million |
| 2024 | 388 million |
| 2025 | 586 million |
Source: Statista 1, Statista 2
Global Daily Active Users of X (Twitter)
Before Elon Musk’s acquisition in 2022, Twitter had around 254 million daily active users (DAU) worldwide.
According to the X CEO, Linda Yaccarino, the platform’s DAU was around 225 million in 2023, a decline of 11.6% from 254 million in 2022.
However, according to the latest revised data, X (Twitter) has around 245 million daily active users, 3.7% below the pre-acquisition period.
Source: Mashable
Monetize Daily Active Users (mDAU) of X (Twitter)
Twitter had around 259.4 million monetized daily active users (mDAU) in Q4 2022, a 9.08% increase from 237.8 million in Q2 2022.
This data was available when Twitter was public in 2022. Since Twitter was acquired and converted to a non-public company in 2022, no official information about the monetized daily active users (mDAU) data has been provided.
Here is the table showing the growth of monetized daily active users on X (Twitter) from 2020 to 2022:
| Quarters | X mDAU Worldwide |
|---|---|
| Q1 2020 | 166 million |
| Q2 2020 | 186 million |
| Q3 2020 | 187 million |
| Q4 2020 | 192 million |
| Q1 2021 | 199 million |
| Q2 2021 | 206 million |
| Q3 2021 | 211 million |
| Q4 2021 | 217 million |
| Q1 2022 | 229 million |
| Q2 2022 | 237.8 million |
| Q3 2022 | 257.8 million |
| Q4 2022 | 259.4 million |
| September 2023 | 225 million (Revised data – 245 million) |
Source: Statista, Mashable, X (Twitter)
X (Twitter) Users by Country
As of 2025, the United States of America has over 103.9 million X (Twitter) users, the highest number in the world. Japan and Indonesia rank second and third on the list, with over 70.9 million and 25.1 million users, respectively.
India has over 24.08 million X users, ranking it fourth, while the United Kingdom ranks fifth with over 22.8 million users.
The table below shows a detailed breakdown of X (Twitter) users by country:
| Country | Number of X (Twitter) Users |
|---|---|
| United States of America | 103.9 million |
| Japan | 70.9 million |
| Indonesia | 25.1 million |
| India | 24.08 million |
| United Kingdom | 22.8 million |
| Germany | 21.6 million |
| Turkey | 19.7 million |
| Mexico | 16.8 million |
| Brazil | 15.9 million |
| Saudi Arabia | 15.6 million |
Source: Data Reportal
X (Twitter) Users by Gender
66.27% of X (Twitter) users worldwide are males, while the remaining 33.73% are females. This data shows that a majority of the platform’s users are males.
Here is the complete breakdown of X users by gender:
| Male | Female |
|---|---|
| 66.27% | 33.73% |
Compared to other social media platforms like Snapchat and Instagram, this gender gap is high. Snapchat has 55.29% male and 44.71% female users, whereas Instagram has around 55.19% male and 44.81% female users.
Source: SimilarWeb
X (Twitter) Users by Age Group
The largest group of X (Twitter) users, 29.62%, is aged 25 to 34. The second largest group, representing 27.39% of users, is aged 18 to 24.
The 35 to 44-year age group represents about 17.91% of the user base.
Here is the table showing the X (Twitter) user distribution by age groups:
| Age Group | Share of X User Base |
|---|---|
| 18 to 24 years | 27.39% |
| 25 to 34 years | 29.62% |
| 35 to 44 years | 17.91% |
| 45 to 54 years | 11.74% |
| 55 to 64 years | 8.03% |
| 65+ year | 5.32% |
Source: SimilarWeb
X (Twitter) Users vs Other Social Networking Platforms
As of 2025, Facebook remains the world’s largest social networking platform, with more than 3.07 billion monthly active users. YouTube ranks second in the list with over 2.5 billion MAU.
X (Twitter) ranks 14th in the list of the biggest social networking platforms with over 586 million monthly active users.
Here is the table showcasing the largest social media platforms worldwide by monthly active users:
| Social Media Platform | Monthly Active Users |
|---|---|
| 3.07 billion | |
| YouTube | 2.53 billion |
| 2.00 billion | |
| 2.00 billion | |
| TikTok | 1.59 billion |
| 1.38 billion | |
| Telegram | 950 million |
| Facebook Messenger | 947 million |
| Snapchat | 850 million |
| Douyin | 766 million |
| Kuaishou | 714 million |
| 606 million | |
| 599 million | |
| X (Twitter) | 586 million |
| 562 million | |
| 537 million |
Source: Statista
X (Twitter) Usage Statistics
X (Twitter) is one of the most used social media platforms globally, both in daily and monthly usage. Most of its users use the platform to check the latest news and current affairs. More than half of its users also have additional accounts on Instagram, Facebook, and YouTube. Below, we have added interesting usage statistics of X (Twitter) that might intrigue businesses and marketers to make strategies for their audiences.
Top Reasons Why People Use X (Twitter)
About 3.2% of adult social media users globally consider X (Twitter) as their favorite platform, a 0.2% decrease from the past year.
According to the latest surveys, around 6 out of 10 X users use it for news and current affairs, while 34.9% of the users use it to research brands and products.
Only 19.2% use the platform to message their friends and family members.
Here is the table to showcase the top motivations of using X (Twitter):
| Reasons | Share of X Users |
|---|---|
| Stay updated with the latest news and current affairs | 60.6% |
| Research new brands and products | 34.9% |
| Search for funny and entertaining content | 34.8% |
| Share or post photos and videos | 27% |
| DM friends and family members | 19.2% |
Source: Data Reportal
Impact of Consuming News on X
Around 57% of X (Twitter) users report that accessing news on the platform has improved their understanding of current events.
Another 37% of the users claimed that their political engagement has increased after using the platform.
Here is the table showing how news consumption on X (Twitter) has impacted them:
| Impacts | Share of X (Twitter) Users |
|---|---|
| Understanding of current events has increased | 57% |
| Understanding the lives of celebrities has increased | 39% |
| Political engagement has increased | 37% |
| Their stress level has increased | 31% |
Source: Pew Research
Time Spent on X (Twitter) Per Day
X (Twitter) is the third most used social media platform globally after TikTok and YouTube. On average, a user spends about 34.1 minutes online each day.
In contrast, users spend around 53.8 minutes on TikTok and around 48.7 minutes on YouTube daily.
The table below shows the average time spent on X daily compared to other social media platforms:
| Social Media Platforms | Average Time Sent Daily |
|---|---|
| TikTok | 53.8 minutes |
| YouTube | 48.7 minutes |
| X (Twitter) | 34.1 minutes |
| 33.1 minutes | |
| 30.9 minutes | |
| Snapchat | 30 minutes |
| 24.1 minutes |
Source: Statista
Time Spent on X (Twitter) Per Month
The average X (Twitter) user spends around 5 hours and 19 minutes on the platform monthly. X (Twitter) ranks as the seventh most-used social media platform globally based on monthly usage.
TikTok is the most used social media platform worldwide, with an average of 34 hours and 15 minutes of monthly usage. YouTube ranks second with an average monthly usage of 29 hours and 21 minutes.
Here is the table to show the time spent by X (Twitter) users every month:
| Social Media Platform | Average Monthly Usage |
|---|---|
| TikTok | 34 hours 15 minutes |
| YouTube | 29 hours 21 minutes |
| 18 hours 44 minutes | |
| 16 hours 52 minutes | |
| 16 hours 49 minutes | |
| Line | 7 hours 25 minutes |
| X (Twitter) | 5 hours 19 minutes |
| Telegram | 4 hours 25 minutes |
| Discord | 3 hours 43 minutes |
| Snapchat | 3 hours 34 minutes |
Source: Data Reportal
Other Platforms Used by X (Twitter) Users
Around 88.1% of X (Twitter) users also have an account on Instagram, making Instagram the social media platform with the highest overlap among X users.
Facebook and YouTube rank second and third, with around 81.2% and 80.8% of X users using them, respectively.
The table below shows other social media platforms used by X (Twitter) users:
| Social Media Platform | Share of X (Twitter) Users Using It |
|---|---|
| 88.1% | |
| 81.2% | |
| YouTube | 80.8% |
| 75.6% | |
| TikTok | 59.9% |
| Telegram | 55.8% |
| 41.5% | |
| 39.6% | |
| Snapchat | 38.5% |
| Discord | 20.5% |
| 19.9% | |
| Line | 15.4% |
Source: Exploding Topics
Emoji Preferences on X (Twitter) By Users
“😂” is the most used emoji on X (Twitter), with over 3.8 billion uses by its users. “❤️” ranks second with over 2.05 billion uses.
“😭” and “😍” rank third and fourth with more than 1.75 billion and 1.36 billion uses by the platform’s users.
Here is the table showing top emoji preferences on X (Twitter):
| Emoji | Number of Usage |
|---|---|
| 😂 | 3.8 billion |
| ❤️ | 2.05 billion |
| 😭 | 1.75 billion |
| 😍 | 1.36 billion |
| ♻️ | 990 million |
| ♥️ | 900 million |
| 😊 | 840 million |
| 😔 | 630 million |
| 💕 | 630 million |
| 😘 | 610 million |
Source: Exploding Topics
Most Popular Accounts on X (Twitter)
As of June 2025, Elon Musk is the most followed X (Twitter) account worldwide with over 219.7 million followers. Barack Obama ranks second on the list with over 130.4 million followers globally.
Cristiano Ronaldo follows next with over 115.3 million followers.
Here is the complete breakdown of the most followed accounts on X (Twitter):
| X (Twitter) Account | Handle Name | Number of Followers |
|---|---|---|
| Elon Musk | @elonmusk | 219.7 million+ |
| Barack Obama | @BarackObama | 130.4 million+ |
| Cristiano Ronaldo | @Cristiano | 115.3 million+ |
| Justin Bieber | @justinbieber | 109.2 million+ |
| Rihanna | @rihanna | 108.1 million+ |
| Katy Perry | @katyperry | 105.1 million+ |
| Narendra Modi | @narendramodi | 107.8 million+ |
| Donald J. Trump | @realDonaldTrump | 103.8 million+ |
| Taylor Swift | @taylorswift13 | 94.1 million+ |
| Lady Gaga | @ladygaga | 82.2 million+ |
Source: X (Twitter)