Semrush pricing can feel confusing at first, especially now that the platform has expanded into multiple toolkits and a new bundled plan called Semrush One.
I have been using Semrush for a while, and one of the most common questions I see from beginners and marketers is: “Which plan should I actually go for?” The answer depends on what you need, how many projects you manage, and whether AI visibility matters to your strategy right now.
This guide breaks down every Semrush pricing plan in 2026, including the SEO Classic plans, the Semrush One bundle, standalone toolkits, add-ons, and what the free plan actually gives you.
By the end, you will know exactly which plan fits your situation.
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Semrush Pricing Plans: Quick Overview
Semrush no longer offers just one pricing track. There are now two main ways to subscribe:
Semrush One is the newer flagship bundle. It combines the SEO Classic toolkit with the AI Visibility toolkit under one plan. If you want traditional SEO tools plus AI search monitoring in a single subscription, this is the route.
SEO Classic is the original Semrush subscription. It covers keyword research, competitor analysis, site audits, rank tracking, backlinks, and content tools. No AI visibility features are included unless you add them separately.
On top of these two, Semrush also offers standalone toolkits for content, social media, advertising, local SEO, and more. These can be purchased on their own or layered onto an existing plan.
Here is a high-level look at all the main plans:
| Plan | Monthly Price | Best For |
|---|---|---|
| Semrush One Starter | $199/month | Freelancers and startups who want SEO + AI visibility |
| Semrush One Pro+ | $299/month | Growing teams and small agencies |
| Semrush One Advanced | $549/month | Large agencies and enterprises |
| SEO Classic Pro | $139.95/month | Beginners and individual SEOs |
| SEO Classic Guru | $249.95/month | Mid-size businesses and agencies |
| SEO Classic Business | $499.95/month | Large agencies and enterprises |
| AI Visibility Toolkit | $99/month per domain | Anyone monitoring AI search mentions |
| Content Toolkit | $60/month | Content teams scaling production |
| Traffic & Market Toolkit | $289/month | Businesses doing competitive research |
| Local Toolkit | From $30/month | Local businesses |
| Social Toolkit | From $20/month | Social media managers |
| Advertising Toolkit | From $99/month | PPC marketers |
| AI PR Toolkit | From $149/month | PR and brand teams |
Now let’s go through each one in detail.
Semrush One Pricing (2026)
Semrush One launched in October 2025. It bundles the SEO Classic toolkit with the AI Visibility toolkit into a single subscription.
The idea behind this plan is that instead of buying two separate plans, you get both under one subscription, at a lower combined price.
| Semrush One Pricing Plans | Monthly Price | Annual Price |
|---|---|---|
| Starter | $199/month | $165.17/month |
| Pro+ | $299/month | $248.17/month |
| Advanced | $549/month | $455.67/month |
1. Semrush One Starter Plan ($199/month)
The Starter plan gives you 5 projects, 500 keywords to track, 50 AI custom prompts, and 100K site audit pages per month. It does not include historical data or JavaScript rendering, so it is best suited for freelancers, solopreneurs, and small teams who are just getting started with AI visibility monitoring alongside their core SEO work.
If you are managing one or two sites and want both toolkits without paying for them separately, the Starter is the most affordable way in.
2. Semrush One Pro+ Plan ($299/month)
The Pro+ plan is where Semrush One starts making real sense for growing businesses. The jump from Starter to Pro+ unlocks historical data, JavaScript rendering, and multi-device tracking. You also get 100 custom prompts for AI monitoring, which gives you a much better picture of how your brand shows up in AI search results.
If you are running 10 to 15 client projects or managing content for a growing site, this is the plan worth considering.
3. Semrush One Advanced Plan ($549/month)
The Advanced plan is for larger agencies and enterprise teams. You get 40 projects, 5,000 keywords, 200 custom prompts, and 1 million site audit pages per month.
API access and third-party tool migration are also unlocked at this level, which matters if you are pulling Semrush data into custom dashboards or moving from another SEO tool.
4. Enterprise Plan (Custom Pricing)
For organizations with needs beyond the Advanced plan, Semrush offers a custom Enterprise tier. This is a separate platform entirely, built for companies like Samsung and Salesforce. Pricing is handled directly through the Semrush sales team.
Is Semrush One Worth It Over Buying Plans Separately?
This is the question most people ask when they first see Semrush One’s price tag. Let me break it down plainly.
If you bought the SEO Classic Pro plan ($139.95/month) and the AI Visibility Toolkit ($99/month) separately, you would pay $238.95/month. Semrush One Starter gives you both for $199/month. That is a saving of about $40 per month, or $480 per year.
The savings grow on higher tiers. The Pro+ plan at $299/month compares to the Guru plan ($249.95) plus AI Visibility ($99), which would cost $348.95 separately. That is a saving of around $50/month.
So if AI visibility is already part of your plan, Semrush One is simply the more cost-effective option.
Semrush SEO Classic Pricing (2026)
The SEO Classic plans are the original Semrush subscriptions. These are the right choice if you do not need AI visibility features and just want a powerful SEO toolkit.
| Semrush Classic Pricing Plans | Monthly Price | Annual Price |
|---|---|---|
| Pro | $139.95/month | $117.33/month |
| Guru | $249.95/month | $208.33/month |
| Business | $499.95/month | $416.66/month |
1. Pro Plan ($139.95/month)
The Pro plan covers all the core SEO tools, which are keyword research, competitor analysis, backlink analysis, position tracking, and site audits.
You can manage up to 5 projects, track 500 keywords, and generate 3,000 reports per day. For a freelancer or small business owner running a single site, these limits are more than enough to get started.
The main things you give up with Pro are historical data, the content marketing toolkit, and Looker Studio integration. If you are publishing content regularly or need to track keyword trends over time, you will feel that limitation.
Who it is for: Freelancers, solo SEOs, bloggers, and small business owners managing 1 to 5 websites.
2. Guru Plan ($249.95/month)
The Guru plan builds on Pro with 15 projects, 1,500 keywords, and 300K site audit pages per month. The three biggest upgrades are historical data going back to 2012, the Content Marketing Toolkit, and Looker Studio integration.
When I first moved to Guru, having access to historical data made it much easier to spot how a site’s traffic had shifted after algorithm updates, something you simply cannot do on the Pro plan.
If you are running content-heavy sites or managing multiple clients, this is the plan that actually covers your full workflow.
Who it is for: Growing businesses, content-heavy sites, and agencies managing up to 15 client projects.
3. Business Plan ($499.95/month)
The Business plan is built for large agencies and enterprises. You get 40 projects, 5,000 keywords, and 1 million site audit pages per month. API access is unlocked at this level, which lets you pull Semrush data directly into your own tools and dashboards.
You also get Share of Voice, which tracks your overall visibility compared to competitors across all tracked keywords. For agencies managing large portfolios, this is a useful metric to include in client reports.
Who it is for: Large agencies managing multiple clients, enterprise marketing teams, and businesses with complex SEO operations.
4. Enterprise Plan (Custom Pricing)
The Enterprise plan is a separate, purpose-built platform for large organizations. It includes everything in the Business plan, plus advanced automation, vetted SEO experts, and custom reporting. Pricing is negotiated directly with Semrush’s sales team.
Semrush Monthly vs. Annual Billing: How Much Can You Save?
Every Semrush plan offers a 17% discount when you pay annually.
Here is exactly what that looks like across both plan families.
| Semrush Pricing Plans | Monthly Price | Annual Price (per month) | Annual Total | You Save |
|---|---|---|---|---|
| Semrush One Starter | $199/month | $165.17/month | $1,982.04/year | $405.96/year |
| Semrush One Pro+ | $299/month | $248.17/month | $2,978.04/year | $609.96/year |
| Semrush One Advanced | $549/month | $455.67/month | $5,468.04/year | $1,119.96/year |
| SEO Classic Pro | $139.95/month | $117.33/month | $1,407.96/year | $271.44/year |
| SEO Classic Guru | $249.95/month | $208.33/month | $2,499.96/year | $499.44/year |
| SEO Classic Business | $499.95/month | $416.66/month | $4,999.92/year | $999.48/year |
Annual billing makes sense if you are committed to Semrush for the long term, which most active SEO users are.
The savings are real, especially on the higher-tier plans. On the Semrush One Advanced plan, you save over $1,100 a year just by paying upfront. Even at the entry level, the Pro plan saves you over $270 annually.
If you are testing the platform or working on a short-term project, monthly billing gives you the flexibility to cancel without losing money.
The 17% discount is only worth it if you are confident you will use the tool for at least 8 to 9 months, otherwise you are not actually coming out ahead.
Note: Semrush’s refund policy only covers annual plans, within 7 days of purchase. If you switch from monthly to annual, make sure you have already tested what you need through the free trial first.
Semrush Add-Ons and What They Cost
On top of any core plan, Semrush offers a few paid add-ons that extend specific capabilities.
| Add-On | Price | What It Gives You |
|---|---|---|
| Extra User (Pro plan) | $45/month per user | Additional team member with shared account limits |
| Extra User (Guru plan) | $80/month per user | Additional team member with shared account limits |
| Extra User (Business plan) | $100/month per user | Additional team member with shared account limits |
| Lead Generation | $90/month | Agency listing on Semrush Partners platform + 1,000 outreach credits |
| Base Report | $10/month | Reporting from 20+ Semrush tools, Google Analytics and Search Console integration, scheduled PDF exports |
| Pro Report | $20/month | Everything in Base Report + 35+ external integrations, white-label reports, AI summaries |
Extra User Seats
By default, each Semrush account allows one user. If you have a team, you will need to add users at an extra cost. The per-user price scales with your plan tier. For agencies with multiple team members, this can add up quickly, so it is worth factoring into the total cost before choosing a plan.
Lead Generation
The Lead Generation add-on is specifically for agencies. It gives you a verified profile on Semrush’s Agency Partners platform and 1,000 outreach credits to find and contact potential clients through the Lead Finder tool.
Base and Pro Reports
The reporting add-ons are useful if you send regular reports to clients or stakeholders. The Base Report pulls data from Semrush tools alongside Google Analytics and Search Console. The Pro Report adds white-labeling, more integrations, and AI-generated summaries, which is the better option for agencies sending branded reports.
Semrush Standalone Toolkit Pricing
Not everyone needs the full SEO suite. Semrush now offers standalone toolkits for specific marketing functions. You can buy these independently or layer them on top of an existing plan.
Each toolkit targets a different part of your marketing workflow, so you only pay for what you actually use.
1. AI Visibility Toolkit
The AI Visibility Toolkit costs $99/month per domain and tracks how your brand shows up in AI-powered tools like ChatGPT, Gemini, and Perplexity. You can monitor brand mentions, benchmark your AI visibility against up to 9 competitors, and find keywords where you should be appearing but are not.
Note: This plan covers one domain. If you manage multiple sites, you pay $99 per domain. There is no free trial on this standalone plan, but it is included in all Semrush One subscriptions, which do offer a trial.
2. Content Toolkit
The Content Toolkit, formerly called ContentShake AI, costs $60/month.
You get AI article generation, SEO content briefs, topic research, and direct WordPress integration for publishing. The plan covers 10,000 articles per month and 5 SEO content boosts.
I have used this for content planning on a few projects, and the topic research feature alone saves a lot of time when you need to find low-competition ideas quickly.
3. Traffic & Market Toolkit
This toolkit is built for competitive research at scale. It gives you traffic analytics and market trend data across 190+ countries, with the ability to benchmark against up to 100 competitors at once.
Features include traffic overview, daily trend monitoring, market share insights, traffic distribution data, and regional trend analysis.
4. Local Toolkit
The Local Toolkit starts at $30/month for the Base plan and $60/month for Pro. The Base plan gives you Google Business Profile optimization, AI-powered review management, and 375 Map Rank Tracker credits.
The Pro plan increases that to 1,225 credits and adds listing management and API access. The Business plan is available at custom pricing with priority support.
If local search is central to your business, this toolkit is a much more cost-effective option than upgrading your entire SEO plan just to get local features.
5. Social Toolkit
The Social Toolkit starts at $20/month for the Base plan, which covers 5 social profiles and 50 scheduled posts per month.
The Pro plan at $40/month increases that to 10 profiles and unlimited scheduling.
The Business plan at $250/month adds influencer analytics and media monitoring on top of unlimited everything, making it the right choice for agencies managing social at scale.
6. Advertising Toolkit
The Advertising Toolkit is for PPC researchers and paid media teams. It starts at $99/month for the Base plan, which covers unlimited ad spend analysis, AI-generated ad copy for Google and Meta, competitor keyword tracking, and PLA research.
The Pro plan at $220/month adds AdClarity access, historical advertising data, and display, video, and social ad analysis.
If you are running paid campaigns and need to understand what competitors are doing across multiple ad formats, the Pro plan is worth the extra cost.
7. AI PR Toolkit
The AI PR Toolkit, which launched in October 2025, starts at $149/month for the Base plan and $279/month for Pro.
It helps PR and brand teams find media outlets that AI tools tend to cite and then reach out with targeted pitches.
The Pro plan adds detailed analytics, follow-up tracking, media coverage updates, and LLM-cited media monitoring. Both plans come with a 7-day free trial, which is available to new and existing paid subscribers.
(To get more details, visit Semrush Toolkits and Subscriptions)
Semrush Free Plan vs. Free Trial: What’s the Difference?
These two are often confused, and the difference matters quite a bit.
The free plan is a permanent option that requires no credit card. It gives you very limited access to Semrush’s tools with daily request caps. You can create an account right now and use it indefinitely, but you will hit the wall quickly.
The free trial gives you full access to a paid plan’s features for 7 days (and 14 days if you access through the partner link). You do need to add a credit card, but you will not be charged if you cancel before the trial ends.
For anyone seriously evaluating Semrush, the free trial is the far better option. The free plan is more of a permanent preview that lets you see the interface, but you cannot run a real SEO campaign on it.
So, Which Semrush Plan Is Right for You?
If you are a freelancer or solo SEO, the SEO Classic Pro plan at $139.95/month covers everything a solo SEO needs.
But, if AI visibility is part of your service offering, the Semrush One Starter at $199/month is the smarter pick since it bundles both tools and saves you $40/month over buying separately.
Start with the free trial to confirm which plan fits before committing.
Moreover, small business owners running a single site can usually start with the Pro plan as well. The one reason to move up to Guru ($249.95/month) is if you publish content regularly and need historical data to understand how your pages have performed over time.
And if local search is your main channel, you are better off pairing the Pro plan with the Local Toolkit ($30 to $60/month) rather than paying for a higher SEO tier you will not fully use.
For growing marketing teams and mid-size agencies managing multiple clients, the Guru plan or Semrush One Pro+ is the right fit.
