With 2 billion active users, TikTok has 36% of the world’s population who are actively using social media. That means 1 in 3 social media users use TikTok.
The platform has approximately 170 million users in the United States alone. The app is already banned in many countries, including India, where most of the user base was earlier. If not for the India ban, TikTok would have been well over the 3 billion active user mark.
In this post, we’ll explore the latest TikTok statistics, including user demographics, download trends, revenue figures, and much more, to help you better understand just how big TikTok has become.
TikTok Statistics Top Picks (2026)
- TikTok currently has 2 billion monthly active users.
- The platform has 170 million users in the United States.
- On average, TikTok users spend around 1 hour and 40 minutes each day on the platform.
- A single session on TikTok lasts for around 6 to 11 minutes per user.
- TikTok reported revenue of over $33.1 billion in 2025.
- As of 2025, the TikTok Shop GMV exceeded $66 billion.
TikTok Users Statistics (2026)
As of 2026, there are around 2 billion monthly active TikTok users globally.
With just 465.7 million users in 2020, the number of TikTok users has continuously increased over time.
This is a 25% increase from 2025, when the TikTok monthly active users were 1.6 billion.
In comparison, the number of users was around 1.4 billion in 2024.
Here is a table showing the growth of users:
| Year | MAUs | % YoY Growth |
|---|---|---|
| 2017 | 0.54 billion | – |
| 2018 | 0.27 billion | -50% |
| 2019 | 0.50 billion | 85.19% |
| 2020 | 0.69 billion | 38.00% |
| 2021 | 1 billion | 44.93% |
| 2022 | 1.02 billion | 2.00% |
| 2023 | 1.09 billion | 6.86% |
| 2024 | 1.4 billion | 28.44% |
| 2025 | 1.6 billion | 14.29% |
| 2026 | 2 billion | 25.00% |
TikTok Penetration Rate By Country
TikTok continues to dominate the short video scene. Saudi Arabia tops the list with an incredible 154.3% penetration rate, meaning TikTok is more popular than ever in the country. The UAE isn’t far behind, with 134.6%, securing second place in 2025.
Meanwhile, TikTok reaches nearly half the population in the US (55.7%) and the United Kingdom (48.4%), proving its global appeal.
Here is a table with TikTok penetration in the top countries:
| Country | TikTok Penetration Rate |
|---|---|
| Saudi Arabia | 154.3% |
| United Arab Emirates | 134.6% |
| Malaysia | 114.8% |
| Peru | 114.2% |
| Mexico | 105.7% |
| Vietnam | 102.9% |
| Chile | 102.5% |
| Thailand | 96.3% |
| Colombia | 93% |
| Indonesia | 88.9% |
| Argentina | 85.8% |
| Philippines | 81.8% |
| Brazil | 80.3% |
Source: Statista
TikTok App Downloads Statistics
As of H1 2025, the total TikTok app downloads have reached around 436.82 million.
The short video app was downloaded around 745.92 million times in 2023, down from 856 million downloads in 2022.
With 984 million app downloads, the TikTok app received the most downloads in 2020.
Here is a breakdown of TikTok app downloads by quarter:
| Year & Quarter | Number of Downloads |
|---|---|
| Q1 2020 | 313.53 million |
| Q2 2020 | 291.99 million |
| Q3 2020 | 197.04 million |
| Q4 2020 | 181.93 million |
| Q1 2021 | 179.57 million |
| Q2 2021 | 202.34 million |
| Q3 2021 | 177.53 million |
| Q4 2021 | 161.65 million |
| Q1 2022 | 196.86 million |
| Q2 2022 | 218.48 million |
| Q3 2022 | 243.01 million |
| Q4 2022 | 198.34 million |
| Q1 2023 | 232.14 million |
| Q2 2023 | 250.34 million |
| Q3 2023 | 263.44 million |
| Q4 2023 | 217.72 million |
| Q1 2024 | 232.94 million |
| Q2 2024 | 249.45 million |
| Q3 2024 | 207.02 million |
| Q4 2024 | 186.26 million |
| Q1 2025 | 244.51 million |
| Q2 2025 | 192.31 million |
Source: Statista
TikTok Revenue Statistics
TikTok generated more than $33 billion in revenue through ads in 2025. This represents an increase of 40.4% in 2024.
Moreover, TikTok’s revenue doubled from $4.8 billion in 2021 to $9.6 billion in 2022, marking a 100% year-over-year growth.
Below is the data suggesting year-over-year TikTok ad revenue:
| Year | TikTok Ad Revenue |
|---|---|
| 2020 | $2 billion |
| 2021 | $4 billion |
| 2022 | $11.64 billion |
| 2023 | $18.04 billion |
| 2024 | $23.58 billion |
| 2025 | $33.12 billion |
| 2026* | $43.96 billion |
| 2027* | $53.95 billion |
Time Spent by Users on TikTok
In 2026, TikTok users spend an average of 1 hour and 40 minutes per day on the app, marking a significant rise compared to previous years.
What started as short bursts of entertainment has evolved into a daily habit, with users opening the app 10 to 19 times a day and spending several minutes per session.
On a weekly basis, that adds up to nearly 12 hours, while monthly usage crosses 50 hours per user. Over a year, the average user spends more than 600 hours on the platform, which is equivalent to over 25 full days of continuous scrolling.
Collectively, TikTok’s global community of over 2 billion monthly active users now generates trillions of hours of watch time annually.
TikTok Shop Statistics
Globally, TikTok Shop recorded explosive growth in gross merchandise value (GMV), climbing from around $11 billion in 2023 to $33.2 billion in 2024.
Nearly 900 million users, i.e, about 58% of TikTok’s active user base use, have engaged with shopping features.
Around 15 million merchants offer products across more than 750 categories, with markets in Southeast Asia, the U.S., the UK, and beyond contributing to its growth.
Beauty and personal care remain among the top-selling categories, making up a large share of total transaction value.
TikTok Shop also dominates social commerce volume, at times capturing over two-thirds of total social shopping GMV, far outpacing traditional social platforms.
TikTok’s Traffic Statistics
In January 2026, TikTok received approximately 2.21 billion visits, marking a 3.3% increase from December 2025, which had 2.14 billion visits.
Notably, the majority of TikTok.com users prefer mobile, with 54.87% of traffic coming from mobile devices and 45.13% from desktops.
Source: Semrush
Most Followed TikTok Users In 2026
With more than 160.3 million followers, Khabane Lame is the most followed TikTok user in 2026.
Charli D’Amelio holds the second spot on TikTok with 156 million followers, with an impressive 12 billion likes across her content.
MrBeast ranks third with 124.7 million followers, with over 1.3 billion likes, proving that quality content can go a long way.
Here is a table with the top 10 most-followed TikTok users:
| Rank | TikTok User | Number of TikTok Followers |
|---|---|---|
| 1 | Khabane Lame | 160.3 million |
| 2 | Charli D’Amelio | 155.9 million |
| 3 | MrBeast | 124.7 million |
| 4 | Bella Poarch | 92.7 million |
| 5 | TikTok | 93.1 million |
| 6 | Addison Rae | 88.2 million |
| 7 | Zach King | 84.4 million |
| 8 | The Rock | 79.6 million |
| 9 | Will Smith | 78.7 million |
| 10 | domelipa | 75.9 million |
Source: TikTok
