Microsoft launched Bing in 2009. As of 2026, 17 years later, it is the world’s second-largest search engine, holding a 5.03% market share. It receives over 3.6 billion monthly visits and has more than 100 million daily active users worldwide.
North America is Bing’s biggest market, where it holds a 10.21% search engine market share. Japan has the highest Bing market share among all countries at 24.27%. After Microsoft introduced AI-powered Bing, the search engine saw a 15.8% increase in page visits, helping it grow its market share.
In this blog, we will analyze how Bing has improved over the years, how its AI-powered search results have evolved, and take a closer look at its user base, usage, revenue, and market share statistics.
Key Bing Statistics (Editor’s Pick)
- The platform has over 100 million daily active users.
- Bing processes more than 1.1 billion search queries daily as of 2026.
- Microsoft Bing receives over 3.2 billion visits globally each month.
- Bing accounts for 5.01% of the global search engine market.
- Globally, about 64% of Bing users are men, while 36% are women.
- Japan accounts for the largest share of Bing’s market, at about 24.27% share.
How many people use Bing?
Bing gets over 3.2 billion visits every month worldwide. Below, we’ve broken down these visits by daily active users, demographics, and other key statistics.
Bing Daily Active User Count
Bing has over 100 million daily active users as of 2026. This means 1.6% of all internet users globally access Bing at least once every month.
It is projected that Bing’s DAU will cross 103 million by the end of 2026.
Bing Users by Country
The United States is the biggest market for Bing, with over 39.33 million users. Japan and China rank second and third, with over 9.03 million and 7.83 million users, respectively.
The table below shows the number of Bing users by country:
| Country | Share of Bing User Base | Number of Bing Users |
|---|---|---|
| United States | 39.33% | 39.33 million |
| Japan | 9.03% | 9.03 million |
| China | 7.83% | 7.83 million |
| United Kingdom | 6.63% | 6.63 million |
| Brazil | 4.52% | 4.52 million |
Source: Derived from Similarweb’s country-level website traffic share and Bing’s reported DAUs. Calculated independently by Resourcera.
Bing Demographics Statistics
More than half of Bing users are male and under the age of 44. Over the years, the female user count has increased and is expected to match the male user base by the end of this decade. Below are some intriguing Bing demographics statistics:
Bing Users by Gender
Around 64% of Bing users worldwide are men, while the remaining 36% are women.
| Gender | Share of Bing users | Bing Users |
|---|---|---|
| Male | 64% | 64 million |
| Female | 36% | 36 million |
Bing Users by Age Group
Around 70% of Bing users are under 44 years, while the remaining users are over 45 years.
Millennials make up the largest section of Bing users, representing approximately 25.89% of its user base. Users aged 35 to 44 represent around 23.56% of the user base, making them the second largest group.
The table below shows the distribution of Bing users by age groups:
| Age Group | Share of Bing Users |
|---|---|
| 18 to 24 years | 18.46% |
| 25 to 34 years | 25.89% |
| 35 to 44 years | 23.56% |
| 45 to 54 years | 15.61% |
| 55 to 64 years | 9.84% |
| Over 64 years | 6.64% |
Source: Similarweb
Bing Market Share Statistics
Microsoft Bing is among the most popular search engines worldwide by market share. While North America holds the largest market share for Bing overall, Japan leads in market share by individual country. Here are some of the interesting Bing market share statistics that you should know:
Bing Market Share Worldwide
Microsoft Bing currently has around 5.01% share in the search engine market worldwide. It is the second most popular search engine globally by market share.
Bing’s global search presence has shown modest stability over the past year. Between May 2025 and May 2026, the platform maintained a market share of around 4.98% worldwide.
This share reflects usage across multiple devices, including desktops, tablets, and smartphones, highlighting Bing’s presence across different digital platforms.
Bing Market Share Growth Over the Years
Bing is the second most popular search engines globally with around 5.01% market share as of 2026. This is about 24.32% increase in share from 4.03% in 2025.
In 2024, the platform had 3.98% market share while in 2023, it was 3.37%. This clearly shows that Microsoft’s search engine is gaining some ground slowly but steadily.
The table below shows the growth of Bing’s market share over the years:
| Year | Market Share | Year-on-Year Growth |
|---|---|---|
| 2021 | 2.86% | – |
| 2022 | 3.03% | 0.0594 |
| 2023 | 3.37% | 0.1122 |
| 2024 | 3.98% | 0.181 |
| 2025 | 4.03% | 0.0126 |
| 2026* | 5.01% | 0.2432 |
Bing Market Share by Region
North America is the largest market for Microsoft Bing as of 2026, with around 10.21% market share. It is followed by Oceania, with about 8.11% market share.
Europe and South America rank third and fourth in the list with 5.71% and 5.69% market share, respectively.
Here is the complete breakdown of Bing’s market share by region:
| Region | Bing Market Share in 2026 |
|---|---|
| North America | 10.21% |
| Oceania | 8.11% |
| Europe | 5.71% |
| South America | 5.69% |
| Africa | 3.46% |
| Asia | 2.44% |
Bing Market Share by Country
In 2026, Japan holds the largest market share for Bing, with around 24.27%. China follows in second place, capturing about 16.9% market share.
The USA and Canada rank third and fourth in the list with around 10.52% and 9.54% market share, respectively.
Here are the top 10 countries by Bing’s market share:
| Country | Bing Market Share |
|---|---|
| Japan | 24.27% |
| China | 16.9% |
| USA | 10.52% |
| Canada | 9.54% |
| Germany | 9.35% |
| Australia | 8.32% |
| New Zealand | 6.28% |
| United Kingdom | 6.16% |
| India | 1.88% |
| Russia | 0.74% |
Bing Market Share in the US
While North America holds about 10.21% of Bing’s overall market share, the United States alone accounts for a slightly higher share of around 10.52% in 2026. This is a 9.24% growth from 9.63% in 2025.
This highlights the country’s significant contribution to Bing’s search traffic within the region.
Bing Desktop Market Share
Bing has a 10.71% market share in the desktop search engine market worldwide in 2026, a 10.19% growth from 9.72% in 2025.
Bing recorded an average growth of 5.66% in the desktop search engine market in the last 5 years.
The table showcases Bing’s desktop market share from the last five years:
| Year | Percentage | YoY Change |
|---|---|---|
| 2022 | 8.95% | — |
| 2023 | 10.53% | +17.65% |
| 2024 | 11.94% | +13.39% |
| 2025 | 9.72% | -18.59% |
| 2026 | 10.71% | +10.19% |
Bing Mobile Market Share
Bing accounted for about 0.7% of the search engine market share among smartphone users in 2026. The platform had around 0.84% in the mobile search engine market share worldwide in 2024.
The platform recorded an average annual growth of around 8.8% from 2022 to 2026, indicating gradual but consistent adoption of Bing on mobile devices globally.
The table showcases Bing’s mobile market share from the last five years:
| Year | Bing Mobile Market Share |
|---|---|
| 2022 | 0.5% |
| 2023 | 0.54% |
| 2024 | 0.84% |
| 2025 | ~0.77% |
| 2026 | 0.7% |
Bing Tablet Market Share
Bing held about 10.53% of the global tablet search engine market in 2026, increasing from 8.08% in 2025.
Between 2022 and 2026, the platform experienced an average annual growth of roughly 21.87%, reflecting steady and gradual adoption of Bing among tablet users worldwide.
The table showcases Bing’s mobile market share from the last five years:
| Year | Bing Tablet Market Share | YoY Change |
|---|---|---|
| 2022 | 5% | — |
| 2023 | 4.84% | -3.20% |
| 2024 | 5.53% | +14.26% |
| 2025 | 8.08% | +46.11% |
| 2026 | 10.53% | +30.32% |
Bing vs Other Search Engines Market Shares
As mentioned before, Bing is the second most popular search engine globally by market share. Google dominates this space with around 89.98% market share.
Yahoo and YANDEX rank third and fourth, with about 1.39% and 1.34% market share, respectively.
The table below showcases how Bing performs against other major search engines in 2026:
| Search Engine | Market Share |
|---|---|
| 89.98% | |
| Bing | 5.01% |
| Yahoo! | 1.39% |
| YANDEX | 1.34% |
| DuckDuckGo | 0.76% |
| Baidu | 0.55% |
Source: Statcounter
Bing Usage Statistics
Bing is available in around 238 countries globally.
Bing processes over 1.1 billion searches per day in 2026. This accounts for:
| Time Period | Searches on Bing |
|---|---|
| Per Month | 27 billion |
| Per Hour | 37.5 million |
| Per Minute | 625,000 |
| Per Second | 10,417 |
The United States has the largest number of Bing users, accounting for about 39.33% of its traffic. Japan follows with around 9.03% of traffic.
China and the United Kingdom rank third and fourth in the list with about 7.83% and 6.63% traffic, respectively.
Here is the detailed information about Bing users:
| Country | Bing Traffic Share |
|---|---|
| United States | 39.33% |
| Japan | 9.03% |
| China | 7.83% |
| United Kingdom | 6.63% |
| Brazil | 4.52% |
Around 87.56% of Bing traffic comes from desktops, and the remaining 12.44% comes from smartphones.
Source: Similarweb
Bing Revenue Statistics
Microsoft’s Search advertising revenue excluding traffic acquisition costs increased 12% year over year, driven by higher search volume, higher revenue per search, and continued benefits from third-party partnerships.
| Fiscal Quarter | YoY Growth (GAAP) | YoY Growth (Constant Currency) |
|---|---|---|
| FY2025 Q3 (Mar 2025) | 21% | 23% |
| FY2025 Q4 (Jun 2025) | 21% | 20% |
| FY2026 Q1 (Sep 2025) | 16% | 15% |
| FY2026 Q2 (Dec 2025) | 10% | 9% |
| FY2026 Q3 (Mar 2026) | 12% | 9% |
Bing generated a revenue of over $13 billion through ads in 2024, a 6.6% growth from $12.2 billion in 2023.
The advertising revenue grew at an average annual rate of about 13.9% between 2020 and 2024.
The table below shows a detailed report of Bing’s ad revenue:
| Year | Revenue via Ads | Year-on-Year Growth |
|---|---|---|
| 2024 | $13 billion+ | + 6.56%+ |
| 2023 | $12.2 billion | + 5.26% |
| 2022 | $11.59 billion | + 35.87% |
| 2021 | $8.53 billion | + 10.21% |
| 2020 | $7.74 billion | – |
Source: Microsoft
Most Searched Things on Bing Worldwide
In 2026, Google is the most searched keyword on Bing globally, generating over 40.9 million search queries. YouTube follows next with over 35.2 million search volume.
Facebook and Gmail rank third and fourth with over 28.5 million and 15.8 million in search volume, respectively.
Here are the top 10 most searched keywords on Bing:
| Keyword | Search Volume |
|---|---|
| 40.9 million | |
| youtube | 35.3 million |
| 28.5 million | |
| gmail | 15.9 million |
| amazon | 7.8 million |
| yahoo | 6.4 million |
| hotmail | 6.1 million |
| open apk file | 5.9 million |
| bing homepage quiz | 5.6 million |
| bing | 5.5 million |
Most Searched Things on Bing in the USA
Facebook is the most searched keyword on Bing in the USA, with over 12.9 million search queries. YouTube and Google follow next with over 11.4 million and 8.1 million search queries.
Here are the most searched keywords on Bing in the USA:
| Keyword | Search Volume |
|---|---|
| 12.9 million | |
| youtube | 11.5 million |
| 8.1 million | |
| gmail | 6 million |
| bing homepage quiz | 5.6 million |
| amazon | 4.8 million |
| bing | 4.6 million |
| news for you | 4.3 million |
| yahoo | 3.7 million |
| ebay | 3.4 million |
Source: Ahrefs
Microsoft Copilot and AI-Powered Statistics
- Microsoft launched AI-powered search on Bing in February 2023. Since then, page visits on Bing have increased by 15.9%.
- The Microsoft Copilot app has seen a 600% growth, and its Android app has surpassed 50 million downloads.
- Microsoft Bing now experiences 100 million daily active users, and around 33.3% of its users are new.
- Microsoft Copilot had over 218 million users in 2025, a 89.6% increase from 115 million in 2024. Remarkably, the app experienced a staggering increase of 310.7%, rising from 28 million users in 2023 to 115 million users in 2024.
- As of February 2026, Microsoft Copilot had around 98.15 million web visits. This is a 3.01% decrease from the previous month.
- About 21.86% of Copilot’s traffic comes from the United States. Japan and the UK follow next with nearly 7.88% and 5.08% traffic, respectively. India and Germany rank fourth and fifth in the list with about 4.53% and 3.56% traffic, respectively.
Sources: Namecheap, Search Engine Journal, Business of App
