Founded in 2005, Reddit is a community-driven platform that has grown into one of the internet’s most visited destinations. Known as the front page of the internet, Reddit attracts a diverse audience through its thousands of active subreddits and authentic user-generated threads on almost every niche topic.
In 2025, Reddit had a breakout financial year, crossing $2.2 billion in annual revenue and delivering $530 million in net income, making it the platform’s its first full profitable year.
As we move into 2026 and the platform continues to grow its user base, deepen engagement, and expand internationally.
Below, we’ve compiled the latest Reddit statistics which we have sourced from Reddit’s Q4 2025 Shareholder Letter, the 2025 Annual Report (Form 10-K), and our own deep research about the platform.
Latest Reddit Statistics At a Glance
- Reedit has 121.4 million Daily Active Uniques (DAUq)
- The Weekly Active Uniques (WAUq) stand at 471.6 million.
- Reddit crossed $2.2 billion in total revenue in FY 2025, a 69% increase year-over-year.
- Reddit’s net income for FY 2025 was $530 million, compared to a net loss of $484 million in 2024.
- Advertising revenue of $690 million in Q4 2025 alone grew 75% year-over-year.
- Over 80 million people search directly on Reddit every week as of 2026.
- Reddit has 2.8 million total subreddits and approximately 138,000 active ones.
- The U.S. remains Reddit’s largest market, contributing 42.95% of global traffic.
Reddit Platform Overview
Here’s a quick reference overview of the Reddit platform as of 2026:
| Detail | Info |
|---|---|
| Launch Date | June 23, 2005 |
| Founders | Steve Huffman, Alexis Ohanian, Aaron Swartz |
| CEO | Steve Huffman |
| Headquarters | San Francisco, California, U.S. |
| Monthly Active Users | 1.36 Billion |
| Weekly Active Uniques (As of Q4 2025) | 471.6 million |
| Daily Active Uniques (As of Q4 2025) | 121.4 million |
| FY 2025 Revenue | $2.2 billion |
| Q4 2025 Net Income | $252 million |
| Total Subreddits | 2.8 million |
| Active Subreddits | Over 138,000 |
Reddit Monthly Active Users
As of 2026, Reddit has 1.36 billion monthly active users, that is up 12% from 1.21 billion in 2024. This means roughly 17% of the world’s internet-connected population visits Reddit every month, placing it firmly among the top social platforms globally. Reddit ranks 5th among social media platforms by MAUs, trailing only Facebook, Instagram, WhatsApp, and YouTube.
What makes this growth particularly significant is that Reddit has accelerated its MAU growth meaningfully. From 2018 to 2021, the platform roughly doubled its monthly users, and from 2021 to 2025, it added another 500 million.
| Year | Monthly Active Users |
| 2018 | 331 million |
| 2019 | 430 million |
| 2020 | 619 million |
| 2021 | 861 million |
| 2022 | 918 million |
| 2023 | 1.021 billion |
| 2024 | 1.212 billion |
| 2025 | 1.360 billion |
| 2026 (March) | 1.481 billion |
Reddit Weekly Active Users
Reddit reported 471.6 million Weekly Active Uniques (WAUq) in Q4 2025, up 24% year-over-year from 379.4 million in Q4 2024. This is one of Reddit’s most impressive growth metrics, showing that users aren’t just signing up — they’re coming back regularly.
International WAUq grew 34% year-over-year in Q4 2025, outpacing U.S. WAUq growth of 12%, signaling that Reddit’s global expansion strategy is gaining real traction. The platform’s machine translation across 35 languages has been a key driver of this international growth.
| Period | Weekly Active Uniques |
|---|---|
| Q1 2021 | 201.9 million |
| Q2 2021 | 206.2 million |
| Q3 2021 | 202.1 million |
| Q4 2021 | 200.6 million |
| Q1 2022 | 213.2 million |
| Q2 2022 | 208.6 million |
| Q3 2022 | 208.8 million |
| Q4 2022 | 207.3 million |
| Q1 2023 | 218.0 million |
| Q2 2023 | 218.1 million |
| Q3 2023 | 239.1 million |
| Q4 2023 | 267.5 million |
| Q1 2024 | 306.2 million |
| Q2 2024 | 342.3 million |
| Q3 2024 | 365.4 million |
| Q4 2024 | 379.4 million |
| Q4 2025 | 471.6 million |
Source: Reddit Investor Relations
Reddit Daily Active Users
Reddit averaged 121.4 million Daily Active Uniques (DAUq) in Q4 2025, a 19% year-over-year increase. This metric has become Reddit’s primary engagement benchmark, and the Q4 2025 figure represents a major jump from 101.7 million in Q4 2024.
International DAUq grew significantly faster than U.S. DAUq — up 28% vs. 9% year-over-year in Q4 2025 — showing that Reddit’s global user base is increasingly driving engagement. Logged-out users grew 27% year-over-year, nearly three times faster than logged-in user growth of 10%, which reflects Reddit’s growing role as a public information and discovery platform.
| Period | U.S. DAUq | International DAUq | Global DAUq |
|---|---|---|---|
| Q4 2021 | 25.7M | 28.2M | 53.9M |
| Q4 2022 | 27.2M | 30.3M | 57.5M |
| Q4 2023 | 36.4M | 36.7M | 73.1M |
| Q4 2024 | 48.0M | 53.7M | 101.7M |
| Q1 2025 | 50.1M | 58.0M | 108.1M |
| Q2 2025 | 50.3M | 60.1M | 110.4M |
| Q3 2025 | 51.6M | 64.4M | 116.0M |
| Q4 2025 | 52.5M | 68.9M | 121.4M |
Source: Reddit Q4 2025 Shareholder Letter; Statista
Geographic Breakdown of Reddit Users
The United States is by far Reddit’s largest single market, accounting for 42.95% of global traffic and approximately 194.8 million users. The UK is second with 5.46% of global traffic, followed by India (5.18%), Canada (5.01%), and Germany (3.49%).
Interestingly, while the U.S. dominates on a country level, international users now make up a growing share of Reddit’s daily active base — 68.9 million international DAUq vs. 52.5 million U.S. DAUq in Q4 2025. As Reddit expands language support and machine translation, this international shift is expected to continue.
| Country | Estimated Users | Global Traffic Share |
|---|---|---|
| United States | 194.8 million | 42.95% |
| United Kingdom | 33.2 million | 5.46% |
| India | 26.8 million | 5.18% |
| Canada | 23.9 million | 5.01% |
| Germany | 22.5 million | 3.49% |
| Australia | 13.5 million | 3.54% |
| France | 12.9 million | 2.97% |
| Brazil | 22.5 million | 2.62% |
| Mexico | 15.7 million | 1.77% |
| Philippines | 10.4 million | 1.41% |
Source: World Population Review; Reddit Q4 2025 Shareholder Letter
Demographic Breakdown of Reddit Users
Reddit Users by Age
Reddit skews relatively young. The average Reddit user is estimated to be around 23 years old, and the platform’s most active demographic is the 18-34 age group. As of 2024, 46% of U.S. Reddit users were between 18 and 29, with another 35% in the 30-49 range.
This age distribution reflects Reddit’s roots as a discovery and discussion platform for those seeking information, community, and entertainment beyond traditional social media. The 25-34 age group is the largest single cohort at 26.5%, suggesting strong retention into young adulthood.
| Age Group | Share of Reddit Users |
|---|---|
| 13 to 17 | 11.7% |
| 18 to 24 | 23.4% |
| 25 to 34 | 26.5% |
| 35 to 44 | 18.0% |
| 45 to 54 | 11.2% |
| 55+ | 9.1% |
Source: Business of Apps; Statista 2
Reddit Users by Gender
As of 2026, 59.8% of Reddit users are male and 39.1% are female. The platform’s historically male- dominant user base reflects the popularity of subreddits focused on technology, gaming, science, and politics.
However, Reddit has been gradually closing this gender gap over the past few years. Subreddits around personal finance, mental health, beauty, relationships, and parenting have grown significantly, broadening the platform’s appeal to female users.
| Gender | Share of Reddit Users |
|---|---|
| Male | 59.8% |
| Female | 39.1% |
| Other/Not specified | 1.1% |
Reddit Users by Ethnicity
Based on survey data from 2024, Asian users make up the largest share of Redditors at 36%, followed by Hispanic users at 23%, White users at 21%, and Black users at 14%. This ethnic distribution may reflect Reddit’s strong communities around technology, gaming, anime, and pop culture, which tend to have diverse and globally engaged audiences.
| Ethnicity | Percentage of Reddit Users |
|---|---|
| Asian | 36% |
| Hispanic | 23% |
| White | 21% |
| Black | 14% |
Reddit Statistics by Traffic and Engagement
Reddit recorded approximately 2.2 billion visits per month as of early 2024, with global search traffic showing a consistent upward trend. Users access an average of 5.73 pages per visit and spend about 7 minutes and 37 seconds on the platform per session.
One of Reddit’s most compelling engagement stories in 2025 is search activity. Over 80 million people searched directly on Reddit every week in Q4 2025, up from 60 million in Q4 2024 — a 33% jump. Reddit has been investing in AI-powered search through Reddit Answers, which launched in five new languages in Q4 2025 and is positioned to make Reddit an end-to-end search destination.
| Month | Global Reddit Search Traffic |
|---|---|
| April 2022 | 3.84 billion |
| August 2022 | 2.77 billion |
| December 2022 | 2.69 billion |
| January 2023 | 3.41 billion |
| June 2023 | 3.06 billion |
| September 2023 | 3.64 billion |
| November 2023 | 4.03 billion |
| December 2023 | 4.34 billion |
| January 2024 | 4.6 billion |
Source: Exploding Topics
Device Usage Stats for Reddit Users
Reddit is overwhelmingly a mobile-first platform. Mobile devices account for approximately 5.9 billion visits to Reddit compared to 1.67 billion from desktops, making mobile traffic about 3.5 times larger. This gap is even more pronounced in mobile-heavy markets like India, where 71.24% of Reddit traffic comes from phones.
The mobile shift has clear implications for how advertisers approach Reddit — vertical video, in-feed formats, and app-first placements are increasingly important. Reddit has continued investing in its mobile app experience to reduce friction and improve engagement for new users.
| Device | Visits to Reddit |
|---|---|
| Mobile | 5.9 billion |
| Desktop | 1.67 billion |
| Country | Mobile | Desktop |
|---|---|---|
| United States | 69.14% | 30.86% |
| United Kingdom | 64.71% | 35.29% |
| Canada | 65.52% | 34.48% |
| India | 71.24% | 28.76% |
| Australia | 59.67% | 40.33% |
Revenue and Financial Statistics
2025 was a breakout financial year for Reddit. The platform generated $2.2 billion in total revenue for FY 2025, up 69% year-over-year from $1.3 billion in 2024. Reddit also delivered $530 million in net income for the full year — a massive swing from the $484 million net loss in 2024.
In Q4 2025 alone, Reddit reported $725.6 million in revenue (70% YoY growth) with a 34.7% net income margin and 45.1% Adjusted EBITDA margin. These margins reflect the highly scalable nature of Reddit’s advertising business, which carries very low incremental costs as the platform adds users and impressions.
Advertising is the primary revenue driver, representing $690 million of Q4 2025 revenue (75% YoY growth). Other revenue — including data licensing and Reddit Premium — contributed $36 million. The U.S. continues to dominate revenue, though international revenue is growing faster (78% YoY in Q4 2025 vs. 68% for the U.S.).
Average Revenue Per Unique (ARPU) reached $5.98 globally in Q4 2025, up 42% YoY. U.S. ARPU of $10.79 is nearly 5x the international ARPU of $2.31, showing substantial room for international monetization improvement.
| Year | Total Revenue | U.S. Revenue | International Revenue |
|---|---|---|---|
| 2022 | $666.7M (est.) | $548.96M | $117.74M |
| 2023 | $804.03M | $651.38M | $152.65M |
| 2024 | $1,300.2M | $1,063.6M | $236.6M |
| 2025 | $2,202.5M | $1,785.6M | $416.9M |
Source: Reddit Q4 2025 Shareholder Letter; Statista; EMARKETER
Reddit Advertising Revenue
Reddit’s digital advertising revenue crossed $1 billion for the first time in 2024 and accelerated sharply in 2025. In Q4 2025, advertising revenue alone was $690 million, more than Reddit’s entire annual revenue just a few years earlier. The platform’s ad growth is being fueled by improvements in lower-funnel ad performance, the launch of AI-powered Reddit Max campaigns, and a growing advertiser base.
| Year | Digital Advertising Revenue |
|---|---|
| 2018 | $60.58 million |
| 2019 | $109.5 million |
| 2020 | $176.71 million |
| 2021 | $439.17 million |
| 2022 | $652.56 million |
| 2023 | $788.78 million |
| 2024 | $1 billion |
| 2025 | $2.1 billion |
Source: Statista; Reddit Q4 2025 Shareholder Letter
Popular Posts and Subreddits
Reddit’s content ecosystem is organized around subreddits — topic-based communities that users subscribe to and contribute to. As of 2025, there are 2.8 million total subreddits, of which approximately 138,000 are actively maintained. The platform sees roughly 1,533 new subreddits created each day.
Top-performing Reddit posts tend to have titles under 120 characters, and the biggest subreddits are centered around broad, universal topics like humor, gaming, and news — content that resonates across demographics. The r/funny community alone has 64 million members, making it the platform’s largest subreddit.
| Subreddit | Members |
|---|---|
| r/funny | 64 million |
| r/askreddit | 49 million |
| r/gaming | 44 million |
| r/worldnews | 41 million |
| r/todayilearned | 38 million |
| r/aww | 37 million |
| r/music | 35 million |
| r/memes | 34 million |
| r/movies | 34 million |
| r/science | 33 million |
Source: Reddit
Number of Posts Shared on Reddit Per Year
As per the latest available data, Reddit has over 24 billion posts, comments, and conversations on the platform. Reddit revealed this number in their Q4 2025 shareholder letter.
If you need a breakdown, here is what Happened on Reddit in Q1 2024:
Reddit generated 5.33 billion pieces of content in the first half of 2024 alone, spanning posts, comments, private messages, and chats. This volume of user-generated content is a key differentiator for Reddit, it’s not just traffic, but a constant stream of authentic conversations that users and AI systems alike have found increasingly valuable.
The platform receives approximately 2 billion comments annually, and that figure is projected to reach 3.5 billion by 2026. The sheer volume of interactions across niche and broad communities is one reason Reddit has become a significant data licensing partner for AI companies.
| Content Type | Volume (2025) |
|---|---|
| Posts | 243.02 million |
| Comments | 1,655.72 million |
| Private Messages | 492.94 million |
| Chats | 2,941.79 million |
| Total | 5,333.46 million |
Source: Reddit
Reddit Employee Statistics
As per the latest data available official data (Q4 2025), Reddit employs 2,555 full-time staff, an 14.4% increase from 2,233 employees back in 2024.
The majority of Reddit’s workforce (1,619 employees) is based in the United States. Beyond full-time employees, the platform relies on approximately 60,000 volunteer content moderators who manage subreddit communities.
Reddit’s lean headcount relative to its scale is a reflection of its community-moderated model, where much of the content curation is done by volunteer moderators rather than paid staff — a structural efficiency that supports Reddit’s high gross margins (91.9% in Q4 2025).
| Year | Number of Employees |
|---|---|
| 2021 | 1,383 |
| 2022 | 1,942 |
| 2023 | 2,013 |
| 2024 | 2,233 |
| 2025 | 2,555 |
Source: Statista
Reddit Business and Advertising Statistics
Reddit has established itself as a powerful platform for performance advertising, particularly for brands trying to reach high-intent audiences in research and decision-making mode. Around 90% of Reddit users visit the platform to get ideas about brands and products, and 27% say they’re more likely to purchase a product after seeing it advertised on Reddit.
In Q4 2025, Reddit launched Reddit Max campaigns — an AI-powered, automated ad campaign type designed to optimize targeting, creative selection, and budget allocation. Early results from the Brooks Running case study showed a 37% decrease in cost per click, 26% lift in click volume, and 26% increase in CTR compared to standard campaigns. Lower-funnel conversion volume doubled year-over-year in Q4, signaling that Reddit’s ad product maturity is catching up with its audience scale.
Reddit also introduced Community Intelligence, a tool that decodes 24+ billion posts and comments into structured audience signals, helping advertisers understand who is engaging with their ads across Reddit’s communities.
Source: Statista; Reddit Q4 2025 Shareholder Letter
Reddit Financial Outlook: Q1 2026
Reddit has provided the following guidance for Q1 2026, reflecting continued strong momentum heading into the year:
| Metric | Q1 2026 Guidance |
|---|---|
| Revenue | $595 million to $605 million |
| Adjusted EBITDA | $210 million to $220 million |
If Reddit achieves the midpoint of its Q1 2026 revenue guidance (~$600 million), it would be on pace for approximately $2.4 billion in annualized revenue — sustaining the growth trajectory established in 2025. Reddit’s Board of Directors has also authorized a $1 billion share repurchase program, reflecting confidence in the company’s cash generation and long-term outlook.
Source: Reddit Q4 2025 Shareholder Letter
