Semrush is one of the most widely used platforms for SEO, competitive research, and overall online visibility management.
Launched in 2008 with just a couple of basic tools, it is now a full-scale marketing suite that has over 55 tools. Infact, it is now being used by 35% of Fortune 500 companies.
Speaking of which, today Semrush has around 1.183 million active users who rely on its 27.6 billion keyword database to stay ahead of competitors.
Semrush’s upcoming acquisition by Adobe is expected to significantly enhance its AI-powered features.
In this report I have outlined some insights on the latest Semrush statistics that covers its evenue growth, customer expansion, enterprise adoption, and regional performance.
Read on to get a full breakdown of Semrush’s key performance metrics.
Semrush Statistics: Key Highlights
- As of Jan 2026, over 10 million+ marketers have used Semrush worldwide.
- Currently, approximately 1.183 million users are actively using the platform on a regular basis.
- Around 1,064,564 rely on Semrush’s free version, while roughly 116,000 users are subscribed to one of its paid plans.
- 35% of Fortune 500 companies rely on Semrush for their marketing needs.
- As of Q3 2025, Semrush’s total revenue has reached over $325.98 million.
- Semrush projects its full-year 2025 revenue to fall between $443.0 million and $446.0 million.
- Semrush now has a massive database of over 27.6 billion keywords.
- As of today, Semrush offers 55 tools to its users.
- Looking ahead, Semrush is set to be acquired by Adobe in a deal valued at approximately $1.9 billion.
Recent Semrush Acquisition by Adobe
Adobe recently announced a deal to acquire Semrush in an all-cash transaction valued at about $1.9 billion. Under the deal, Adobe agreed to pay $12.00 per share to buy Semrush.
What makes this acquisition particularly exciting and potentially transformative is the strategic angle behind it.
Adobe isn’t just buying another SEO tool; it’s bringing Semrush’s powerful search engine optimization (SEO) and Generative Engine Optimization (GEO) capabilities directly into its broader suite of digital experience products.
For users, this could mean better insights and more powerful tools, as Semrush’s keyword data and competitive research are combined with Adobe’s creative and analytics expertise.
The deal is still pending regulatory and shareholder approval and is expected to close in the first half of 2026. Iif all goes according to plan, it could significantly reshape how brands manage online visibility in an increasingly AI-focused marketing industry.
Let’s now talk about the facts.
How many Semrush Users are There?
As of Dec 2025, there are a total 10 million+ users on Semrush. It is used by almost 35% of Fortune 500 companies as their go-to tool.
Since 2019, Semrush’s all-time registrations have grown from 3 million in 2019 to 10 million in 2025, with a total increase of 233.33%. User growth was strongest between 2019 and 2022, when Semrush added 7 million users at an average of 2.3 million users per year, achieving a ~49% CAGR.
Here are the year over year growth among the Semrush all-time users since 2019:
| Year | All-time Users |
|---|---|
| 2019 | 3M |
| 2020 | 5M |
| 2021 | 7M |
| 2022 | 10M |
| 2023 | 10M |
| 2024 | 10M |
| 2025 | 10M |
Source: Semrush
Semrush Active Users
Among these all time registered users, around 1.183 million are actively using Semrush for their businesses across both free and paid plans.
This is a 1.5% growth from the last year when the active users were 1,166,000.
Here is the year over year growth among the active users on Semrush:
| Year | Semrush Active Users | % Growth |
|---|---|---|
| 2019 | 388,000 | – |
| 2020 | 471,000 | 21.39% |
| 2021 | 619,000 | 31.42% |
| 2022 | 898,000 | 45.07% |
| 2023 | 1,149,000 | 27.95% |
| 2024 | 1,166,000 | 1.48% |
| 2025 | 1,183,300* | 1.5%* |
Source: Semrush
Semrush Active Free Customers
Among the total active users on Semrush, around 1,064,564 are active free users. This is a 1.48% growth from the previous year.
Free users dominate as compared to the paid users, with about 90% of the base, growing from 334,000 in 2019 to 1,049,000 in 2024.
Take a look at Semrush’s active free subscribers over the years:
| Year | Semrush Active Free Users | % Growth |
|---|---|---|
| 2019 | 334,000 | – |
| 2020 | 404,000 | 20.96% |
| 2021 | 537,000 | 32.92% |
| 2022 | 803,000 | 49.53% |
| 2023 | 1,041,000 | 29.64% |
| 2024 | 1,049,000 | 0.77% |
| 2025 | 1,067,300* | 1.48% |
Source: Semrush
Paid Users on Semrush
Paid users on Semrush grew from 117,000 (2024) to around 116,000 as of Sep 2025. These users comprise about 10% of total active users.
Early years saw robust increases in paid users due to product enhancements and SEO demand. Growth tapered to 15.85% (2022), 13.68% (2023), and 8.33% (2024), reflecting saturation, with a projected 1.48% rise to 118,735 in 2025.
Here is a growth among the paid users on Semrush:
| Year | Semrush Active Paid Customers | YoY Growth% |
|---|---|---|
| 2019 | 54,000 | – |
| 2020 | 67,000 | 24.07% |
| 2021 | 82,000 | 22.39% |
| 2022 | 95,000 | 15.85% |
| 2023 | 108,000 | 13.68% |
| 2024 | 117,000 | 8.33% |
| Sep 2025 | 116,000 | 1.48% |
Source: Semrush
Semrush Enterprise Customers
Semrush has demonstrated robust growth in its enterprise customer segment, particularly among high-value accounts generating significant annual recurring revenue (ARR).
As of September 2024, Semrush serves 4,426 customers each contributing more than $10,000 in ARR, marking a 31.88% increase from the previous year. This tier represents the core of Semrush’s enterprise traction, reflecting steady adoption by mid-to-large businesses.
| Year | Semrush Enterprise Customers (ARR $10k+) |
|---|---|
| 2018 | 211 |
| 2019 | 430 |
| 2020 | 828 |
| 2021 | 1676 |
| 2022 | 2575 |
| 2023 | 3356 |
| 2024 | 4426 |
From just 211 enterprise accounts in 2018, Semrush more than doubled that number every couple of years, hitting over 4,400 by 2024.
Even more exciting is the growth in Semrush’s top-tier segment. By September 2024, 291 customers were paying over $50,000 in ARR, up from 183 the year before. That is an 83%+ increase. These are the enterprise whales driving outsized revenue.
A standout here is the Enterprise SEO solution, which grew to 260 customers with an average ARR of about $60,000 each.
They currently have around 9,000 enterprise accounts using Semrush for SEO, but only fewer than 5% are on the full Enterprise SEO solution.
Below is a breakdown of enterprise customer growth with ARR exceeding $50,000.
| Year | Semrush Customers with ARR $50K+ |
|---|---|
| 2018 | 6 |
| 2019 | 10 |
| 2020 | 36 |
| 2021 | 81 |
| 2022 | 126 |
| 2023 | 183 |
| 2024 | 291 |
Source: Backlinko
Plus, Semrush’s AI Toolkit, launched at the end of Q1, became the fastest-growing product in company history. It jumped from $0 to $3 million in ARR in just months.
Combined with enterprise wins, Semrush expects ARR from AI and Enterprise products to hit $50 million by year-end.
Semrush Revenue In 2025
Semrush generates nearly all of its revenue from subscriptions to their platform under a SaaS model.
As of Q3 2025, total Semrush revenue has reached over $325.98 million. This is an average increase of $51.8 million compared to the total Q3 revenue of the previous year.
According to Semrush, the expected revenue by the year end of 2025 is around $443.0 million to $446.0 million. In 2024, Semrush earned around $376.82 million in total revenue. So that is approximately 18% growth at the midpoint.
Here is the revenue generated by Semrush in 2025 as of Q3:
| Quarter | Revenue Generated 2025 | Revenue Generated 2024 | % Increase |
|---|---|---|---|
| Q1 | $105.08 Million | $85.8 Million | 22.5% |
| Q2 | $108.9 Million | $91.0 Million | 19.7% |
| Q3 | $112.0 Million | $97.4 Million | 15.0% |
| Q4* | $120.02 Million Approx* | $102 Million | 17.7% |
| Total | $446.0 Million Appprox* | $376 Million | 18.6% |
Source: Semrush Q2, Semrush Q3
Semrush Revenue: Over the Years
Since 2019, Semrush revenue has surged nearly 400%, growing from $92.1 million in 2019 to an estimated $446.0 million in 2025. The average CAGR is around 30.1% over the six years.
The below data suggests an year over year growth in Semrush revenue:
| Year | Semrush Revenue | Annual % Growth in Revenue |
|---|---|---|
| 2019 | $92.1 million | – |
| 2020 | $124.88 million | 35.6% |
| 2021 | $188 million | 50.5% |
| 2022 | $245.32 million | 35.3% |
| 2023 | $307.68 million | 21.0% |
| 2024 | $376.82 million | 22.5% |
| 2025 | $446.0 million* | 18.4% |
Source: Semrush
Annual Recurring Revenue (ARR)
Semrush’s Annual Recurring Revenue, or ARR, is a key number that shows how much steady, subscription-based income the company expects to bring in over a full year from its paying customers.
On the last day of a quarter, Semrush looks at the value of all active paying contracts that day, multiplies by 365 to make it an annual figure, and that’s their ARR.
It only counts subscriptions from customers who are actually paying, no free users or expired trials. This gives a clear snapshot of their core money-makers.
As of September 30, 2025, Semrush reported $455.4 million in ARR. That’s up from $400.7 million on the same date in 2024 with 14% increase overall.
But here’s the interesting part: they had about 114,000 paying customers then, down from roughly 117,000 a year earlier. They lost around 2,000 customers in that quarter. Despite fewer customers, ARR grew because the remaining ones are spending more on average.
The following table suggests the Semrush’s total annual recurring revenue over the years:
| Quarter | Semrush ARR (in million) |
|---|---|
| 2021 | $768 million |
| 2022 | $1,033 million |
| 2023 | $1,255.3 million |
| 2024 | $1,544.5 million |
| 2025 | $1769.9 million |
Source: Semrush
Moreover, in 2024, the average ARR per paying customer was $3,522. By September 2025, it jumped to $4,000.
Average ARR per customer rose 15% year-over-year, meaning each account is worth more. Total paying customers might not be exploding, but the value per customer is!
Here is a quick look at the ARR per paying customer over the years:
| Year | Serush ARR per customer |
|---|---|
| 2019 | $1,892 |
| 2020 | $2,123 |
| 2021 | $2,584 |
| 2022 | $2,868 |
| 2023 | $3,125 |
| 2024 | $3,522 |
| 2025* | $4,000* |
The real standout is their enterprise segment, where big names like Amazon, JPMorgan Chase, and TikTok are customers. In the latest quarter, this group saw a whopping 33% year-over-year ARR growth.
Source: Semrush
Semrush Revenue By Country
Semrush generates revenue from three key regions: the US (its largest single market), the UK (a steady contributor), and the rest of the world (fastest-growing segment).
In 2024, total revenue reached about $376.82 million, with the US at 45.31%, the rest of the world at 45.57%, and the UK at 9.12%.
Take a look at regional revenue breakdown in 2024:
| Region | 2024 Revenue | % of Total | YoY Growth |
|---|---|---|---|
| United States | $170.73M | 45.31% | +16.61% |
| United Kingdom | $34.38M | 9.12% | +14.45% |
| Rest of World | $171.71M | 45.57% | +30.86% |
The US has been Semrush’s core market since 2019, consistently delivering 45-47% of total revenue. Dollars grew from $42.16 million (2019) to $170.73 million (2024). This is over 4x increase with steady double-digit growth each year.
What Does Semrush Offers
Semrush has some of the largest databases in the industry, which directly translates to more accurate insights to its users.
Here is what they are working with:
Semrush Keyword Database:
Semrush has over 27.6 billion keywords in its database with 20 million keyword ideas available for any single keyword search.
The database has grown steadily over the years, expanding from just 819 million keywords in February 2017 to over 27.6 billion by Sep 2025.
| Date | Semrush Keywords |
|---|---|
| February 2017 | 0.819 Billion |
| November 2017 | 3.8 Billion |
| January 2018 | 4.4 Billion |
| September 2018 | 8.3 Billion |
| February 2019 | 10.5 Billion |
| November 2019 | 17.0 Billion |
| February 2020 | 18.8 Billion |
| November 2020 | 20.0 Billion |
| February 2021 | 20.0 Billion |
| November 2021 | 20.0 Billion |
| February 2022 | 20.0 Billion |
| November 2022 | 22.3 Billion |
| February 2023 | 24.3 Billion |
| November 2023 | 25.3 Billion |
| January 2024 | 25.5 Billion |
| February 2024 | 25.5 Billion |
| March 2024 | 25.6 Billion |
| December 2024 | 26.3 Billion |
| March 2025 | 26.4 Billion |
| Sep 2025 | 27.6 Billion |
Tools
Semrush has evolved dramatically since its founding. The platform started with just 2 tools in 2008 and has grown to offer 55 comprehensive tools as of 2026.
Take a look at number of tools emrush offere0d since 2008:
| Year | Number of Semrush Tools |
|---|---|
| 2008 | 2 |
| 2012 | 4 |
| 2013 | 5 |
| 2014 | 8 |
| 2015 | 11 |
| 2016 | 21 |
| 2017 | 27 |
| 2018 | 39 |
| 2019 | 43 |
| 2020 | 50 |
| 2024-2025 | 55 |
Some of its key tools include Compititive Research and Strategy, On-Page & Technical SEO, Content Creation & Optimization, Organic Traffic Insights and more.
Backlink Data:
Semrush crawls an average of 10 billion URLs per day, with a database of 43 trillion backlinks and 390 million referring domains.
Domain Profiles:
Semrush tracks 808 domains with 390 million referring domains. This gives users an incredibly detailed picture of their competitive market.
Source: Semrush Stats
Other Key Facts About Semrush
Now let’s go through some of the key facts aboy Semrush:
- Semrush was founded in 2008 by Oleg Shchegolev and Dmitri Melnikov.
- Semrush started with 2 tools when launched and now it offers more than 55 tools in their pricing plans.
- The pricing plans of the Semrush range from $165.17/month to $455.67/month.
- Around 94.9% of the Semrush users are the companies with less than 500 employees.
- Semrush
- Currently, Semrush has more than 11 offices worldwide and has served more than 156 countries.
- More than 1744 full-time employees and contractors work for Semrush.
- In 2024, Semrush acquired Ryte, Third Door Media, Exploding Topics and took a majority stake in Brand24.
- Semrush is to be acquired by Adobe with a total equity value of around $1.9 billion.
Final Thoughts
So, to wrap it up, the above data makes it clear that Semrush has grown into one of the most trusted platforms in the digital marketing space.
What makes the future especially interesting is the planned acquisition by Adobe. If the deal goes through, Semrush could become even more useful as its SEO data and research tools are combined with Adobe’s broader marketing ecosystem.
For marketers, this likely means better insights, smoother workflows, and more value from a single platform.
